The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life

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Users today communicate in new ways. They expect information to be real-time, contextual, and mobile. Learn how building collaboration into every business app drives productivity and breaks down traditional enterprise silos. We've got demos, experts, and best practices galore!

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The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life

  1. 1. The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life<br />IT Professionals<br />Deanna Johnston: Belkin<br />Heather Peterson: Belkin<br />Tom Bridges: Qualcomm<br />David Colby: salesforce.com<br />
  2. 2. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. <br />Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
  3. 3. Deanna JohnstonCIO, BelkinHeather PetersonApp Engineer, Belkin<br />
  4. 4. <ul><li>Industry: Electronics and Accessories for Consumers and Business
  5. 5. Sales: @ $1B
  6. 6. Employees: @ 1000
  7. 7. Locations: Operate in 31 countries
  8. 8. SFDC Users: 324 Globally
  9. 9. SFDC Products:Sales Cloud 2, Custom Cloud 2, Partner Portal, Salesforce Knowledge, Informatica Cloud Services, ExactTarget AppExchange: Account Plans, SWOT Analysis, Scripting, Surveys</li></li></ul><li>Challenge: Complex Organization Collaboration<br />1000’s of SKU’s<br />Product Launches<br />& Campaigns<br />Price Protection<br />Programs<br />Rebates Programs<br />Custom Bids<br />Product Collateral, Content and Images<br />Customer Feedback<br />Product Management<br />Regional Channel Marketing<br />Global Marketing<br />Regional Sales<br />Regional Sales<br />Regional Sales<br />Regional Sales<br />Global Finance<br />QA<br />Regional Sales<br />Regional Sales<br />Regional Finance<br />Customer Care<br />
  10. 10. Customized Applications & Solutions<br /><ul><li>Leads, Quotes & Bids
  11. 11. Program Mgmt for Rebates, Price Protections, etc.
  12. 12. New Product Introduction Campaigns
  13. 13. Event Mgmt
  14. 14. Samples</li></li></ul><li>Chatter Integration within Custom Cable Quote<br />
  15. 15. Chatter Integration within Sales Opportunity<br />
  16. 16. Chatter Driving Employee Engagement<br />
  17. 17. Key Value Drivers of Chatter at Belkin<br />
  18. 18. DEMO<br />
  19. 19. Tom Bridges Director, IT, QualcommDavid ColbySalesforce.com<br />
  20. 20. Company Overview<br />Qualcomm Incorporated is the world leader in next-generation mobile technologies. Salesforce.com customer since 2005<br /><ul><li>INDUSTRY: High Tech
  21. 21. SALES: $11B
  22. 22. EMPLOYEES: 17,500
  23. 23. GEOGRAPHY: 139 Worldwide Locations
  24. 24. # USERS: Enterprise Agreement
  25. 25. PRODUCT(S) USED: Sales Cloud 2, Service Cloud 2, Custom Cloud 2, Customer Portal, Partner Portal, Salesforce Knowledge; AppExchange: EchoSign, Informatica Cloud Services, iLinc, DemandTools, Eloqua, ExactTarget</li></li></ul><li>Challenge: Project Portfolio Management (PPM)<br />Existing enterprise PPM application not widely adopted<br />Too complex for organizational PPM maturity<br />Long wait for enhancements from vendor <br />Not well integrated between modules<br />Not intuitive<br />Rigid and difficult to customize<br />Report and dashboard limitations<br />No social capabilities<br />
  26. 26. PPM Solution: Force.com<br />Leveraged organizational PPM knowledge<br />Built proof-of-concept PPM system on Force.com<br />Piloted for four months within one team<br />Expanded across large segment of IT<br />Turned on Chatter in Feb 2010<br /><ul><li>Added field Chatter with Winter 11 (Oct)</li></li></ul><li>PPM Result: Key Tool For PMs and Leadership<br /><ul><li>460+ Projects/Proposals/Assets
  27. 27. Resource allocation
  28. 28. 450+ Regulars/Temps/Consultants
  29. 29. Budgeting
  30. 30. Integrated case management
  31. 31. Reporting & dashboards
  32. 32. Roadmaps
  33. 33. Chatter</li></ul>Enables transparency and ability to make data-driven decisions<br />
  34. 34. Force.com PPM<br /><ul><li>250 Users
  35. 35. Deployed in Feb, Desktop in Oct
  36. 36. Following Users (PMs), Proposals, Projects, and Assets
  37. 37. Used on mobile devices
  38. 38. Key fields Chatter
  39. 39. Ex. Planned End Date, Project Health, Status Updates
  40. 40. PM and Team Groups using instead of email</li></li></ul><li>DEMO<br />
  41. 41. Panel QuestionsDeanna JohnstonCIO, BelkinHeather PetersonApp Engineer, BelkinTom Bridges Director, IT, QualcommDavid Colbysalesforce.com<br />
  42. 42. How Could Dreamforce Be Better? Tell Us!<br />Log in to the Dreamforce app to submit<br />surveys for the sessions you attended<br />Use the Dreamforce Mobile app to submit surveys<br />OR<br />Every session survey you submit is a chance to win an iPod nano!<br />
  43. 43. GetYour Whole Company on<br /> for Free!<br />Visit the <br />Campground<br />to learn<br />how<br />
  44. 44. Thank You<br />

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