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The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life
 

The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life

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Users today communicate in new ways. They expect information to be real-time, contextual, and mobile. Learn how building collaboration into every business app drives productivity and breaks down ...

Users today communicate in new ways. They expect information to be real-time, contextual, and mobile. Learn how building collaboration into every business app drives productivity and breaks down traditional enterprise silos. We've got demos, experts, and best practices galore!

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    The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life Presentation Transcript

    • The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life
      IT Professionals
      Deanna Johnston: Belkin
      Heather Peterson: Belkin
      Tom Bridges: Qualcomm
      David Colby: salesforce.com
    • Safe Harbor
      Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
      The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.
      Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
    • Deanna JohnstonCIO, BelkinHeather PetersonApp Engineer, Belkin
      • Industry: Electronics and Accessories for Consumers and Business
      • Sales: @ $1B
      • Employees: @ 1000
      • Locations: Operate in 31 countries
      • SFDC Users: 324 Globally
      • SFDC Products:Sales Cloud 2, Custom Cloud 2, Partner Portal, Salesforce Knowledge, Informatica Cloud Services, ExactTarget AppExchange: Account Plans, SWOT Analysis, Scripting, Surveys
    • Challenge: Complex Organization Collaboration
      1000’s of SKU’s
      Product Launches
      & Campaigns
      Price Protection
      Programs
      Rebates Programs
      Custom Bids
      Product Collateral, Content and Images
      Customer Feedback
      Product Management
      Regional Channel Marketing
      Global Marketing
      Regional Sales
      Regional Sales
      Regional Sales
      Regional Sales
      Global Finance
      QA
      Regional Sales
      Regional Sales
      Regional Finance
      Customer Care
    • Customized Applications & Solutions
      • Leads, Quotes & Bids
      • Program Mgmt for Rebates, Price Protections, etc.
      • New Product Introduction Campaigns
      • Event Mgmt
      • Samples
    • Chatter Integration within Custom Cable Quote
    • Chatter Integration within Sales Opportunity
    • Chatter Driving Employee Engagement
    • Key Value Drivers of Chatter at Belkin
    • DEMO
    • Tom Bridges Director, IT, QualcommDavid ColbySalesforce.com
    • Company Overview
      Qualcomm Incorporated is the world leader in next-generation mobile technologies. Salesforce.com customer since 2005
      • INDUSTRY: High Tech
      • SALES: $11B
      • EMPLOYEES: 17,500
      • GEOGRAPHY: 139 Worldwide Locations
      • # USERS: Enterprise Agreement
      • PRODUCT(S) USED: Sales Cloud 2, Service Cloud 2, Custom Cloud 2, Customer Portal, Partner Portal, Salesforce Knowledge; AppExchange: EchoSign, Informatica Cloud Services, iLinc, DemandTools, Eloqua, ExactTarget
    • Challenge: Project Portfolio Management (PPM)
      Existing enterprise PPM application not widely adopted
      Too complex for organizational PPM maturity
      Long wait for enhancements from vendor
      Not well integrated between modules
      Not intuitive
      Rigid and difficult to customize
      Report and dashboard limitations
      No social capabilities
    • PPM Solution: Force.com
      Leveraged organizational PPM knowledge
      Built proof-of-concept PPM system on Force.com
      Piloted for four months within one team
      Expanded across large segment of IT
      Turned on Chatter in Feb 2010
      • Added field Chatter with Winter 11 (Oct)
    • PPM Result: Key Tool For PMs and Leadership
      • 460+ Projects/Proposals/Assets
      • Resource allocation
      • 450+ Regulars/Temps/Consultants
      • Budgeting
      • Integrated case management
      • Reporting & dashboards
      • Roadmaps
      • Chatter
      Enables transparency and ability to make data-driven decisions
    • Force.com PPM
      • 250 Users
      • Deployed in Feb, Desktop in Oct
      • Following Users (PMs), Proposals, Projects, and Assets
      • Used on mobile devices
      • Key fields Chatter
      • Ex. Planned End Date, Project Health, Status Updates
      • PM and Team Groups using instead of email
    • DEMO
    • Panel QuestionsDeanna JohnstonCIO, BelkinHeather PetersonApp Engineer, BelkinTom Bridges Director, IT, QualcommDavid Colbysalesforce.com
    • How Could Dreamforce Be Better? Tell Us!
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      surveys for the sessions you attended
      Use the Dreamforce Mobile app to submit surveys
      OR
      Every session survey you submit is a chance to win an iPod nano!
    • GetYour Whole Company on
      for Free!
      Visit the
      Campground
      to learn
      how
    • Thank You