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The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life
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The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life


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Users today communicate in new ways. They expect information to be real-time, contextual, and mobile. Learn how building collaboration into every business app drives productivity and breaks down …

Users today communicate in new ways. They expect information to be real-time, contextual, and mobile. Learn how building collaboration into every business app drives productivity and breaks down traditional enterprise silos. We've got demos, experts, and best practices galore!

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  • 1. The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life
    IT Professionals
    Deanna Johnston: Belkin
    Heather Peterson: Belkin
    Tom Bridges: Qualcomm
    David Colby:
  • 2. Safe Harbor
    Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
    The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.
    Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Deanna JohnstonCIO, BelkinHeather PetersonApp Engineer, Belkin
  • 4.
    • Industry: Electronics and Accessories for Consumers and Business
    • 5. Sales: @ $1B
    • 6. Employees: @ 1000
    • 7. Locations: Operate in 31 countries
    • 8. SFDC Users: 324 Globally
    • 9. SFDC Products:Sales Cloud 2, Custom Cloud 2, Partner Portal, Salesforce Knowledge, Informatica Cloud Services, ExactTarget AppExchange: Account Plans, SWOT Analysis, Scripting, Surveys
  • Challenge: Complex Organization Collaboration
    1000’s of SKU’s
    Product Launches
    & Campaigns
    Price Protection
    Rebates Programs
    Custom Bids
    Product Collateral, Content and Images
    Customer Feedback
    Product Management
    Regional Channel Marketing
    Global Marketing
    Regional Sales
    Regional Sales
    Regional Sales
    Regional Sales
    Global Finance
    Regional Sales
    Regional Sales
    Regional Finance
    Customer Care
  • 10. Customized Applications & Solutions
    • Leads, Quotes & Bids
    • 11. Program Mgmt for Rebates, Price Protections, etc.
    • 12. New Product Introduction Campaigns
    • 13. Event Mgmt
    • 14. Samples
  • Chatter Integration within Custom Cable Quote
  • 15. Chatter Integration within Sales Opportunity
  • 16. Chatter Driving Employee Engagement
  • 17. Key Value Drivers of Chatter at Belkin
  • 18. DEMO
  • 19. Tom Bridges Director, IT, QualcommDavid
  • 20. Company Overview
    Qualcomm Incorporated is the world leader in next-generation mobile technologies. customer since 2005
    • INDUSTRY: High Tech
    • 21. SALES: $11B
    • 22. EMPLOYEES: 17,500
    • 23. GEOGRAPHY: 139 Worldwide Locations
    • 24. # USERS: Enterprise Agreement
    • 25. PRODUCT(S) USED: Sales Cloud 2, Service Cloud 2, Custom Cloud 2, Customer Portal, Partner Portal, Salesforce Knowledge; AppExchange: EchoSign, Informatica Cloud Services, iLinc, DemandTools, Eloqua, ExactTarget
  • Challenge: Project Portfolio Management (PPM)
    Existing enterprise PPM application not widely adopted
    Too complex for organizational PPM maturity
    Long wait for enhancements from vendor
    Not well integrated between modules
    Not intuitive
    Rigid and difficult to customize
    Report and dashboard limitations
    No social capabilities
  • 26. PPM Solution:
    Leveraged organizational PPM knowledge
    Built proof-of-concept PPM system on
    Piloted for four months within one team
    Expanded across large segment of IT
    Turned on Chatter in Feb 2010
    • Added field Chatter with Winter 11 (Oct)
  • PPM Result: Key Tool For PMs and Leadership
    • 460+ Projects/Proposals/Assets
    • 27. Resource allocation
    • 28. 450+ Regulars/Temps/Consultants
    • 29. Budgeting
    • 30. Integrated case management
    • 31. Reporting & dashboards
    • 32. Roadmaps
    • 33. Chatter
    Enables transparency and ability to make data-driven decisions
  • 34. PPM
    • 250 Users
    • 35. Deployed in Feb, Desktop in Oct
    • 36. Following Users (PMs), Proposals, Projects, and Assets
    • 37. Used on mobile devices
    • 38. Key fields Chatter
    • 39. Ex. Planned End Date, Project Health, Status Updates
    • 40. PM and Team Groups using instead of email
  • DEMO
  • 41. Panel QuestionsDeanna JohnstonCIO, BelkinHeather PetersonApp Engineer, BelkinTom Bridges Director, IT, QualcommDavid
  • 42. How Could Dreamforce Be Better? Tell Us!
    Log in to the Dreamforce app to submit
    surveys for the sessions you attended
    Use the Dreamforce Mobile app to submit surveys
    Every session survey you submit is a chance to win an iPod nano!
  • 43. GetYour Whole Company on
    for Free!
    Visit the
    to learn
  • 44. Thank You