The ExactTarget Marketing Cloud for Salesforce Customers

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Discover the best ways to combine marketing channels like email, social and mobile with your CRM investment. We'll cover how the Salesforce ExactTarget Marketing Cloud can design omni-channel …

Discover the best ways to combine marketing channels like email, social and mobile with your CRM investment. We'll cover how the Salesforce ExactTarget Marketing Cloud can design omni-channel experiences and work to supercharge your Sales and Service investments.

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  • Good morning ladies and gentlemen, I’m Ashita Saluja, a Solution Consultant with ExactTarget, now known as the Salesforce Marketing Cloud. Today I want to explore the new boundaries that customers are pushing marketing to. And it all comes down to this one device (hold up iPhone). Marketing is no longer about brochures, promotions or even a new mobile app. It’s about delivering (SWITCH
  • the right message via the right channel at the right time. It’s about creating that golden moment. (SWITCH)
  • Universal Music is a good example. Universal Music has distributed email marketing to thousands of artists. These artists, like Lana Del Rey, drive their own communication to their fans.But enterprise oversight for message content, frequency rolls up to the varioius record labels.And from there Universal Music has visibilty into consumer messaging activity across all of their labels and artists.This screen shot is showing an important new capability of formal approvals and workflow.

Transcript

  • 1. Service is Marketing. Getting Started with ExactTarget and Salesforce Ashita Saluja Solution Consultant, Salesforce Marketing Cloud @ashitasaluja #salesforce1tour
  • 2. Relevance Is Revenue 1. Right Message 2. Right Channel 3. Right Time #salesforce1tour
  • 3. A Decade of Salesforce.com + ExactTarget 1,000+ Customers have integrated ExactTarget and Salesforce Q1 2014 The latest version launches
  • 4. Using Salesforce.com for the Single View Lead or Contact Campaign or Report ExactTarget Marketing Cloud Email Internet Service Provider (ISP) Subscriber Takes Action (Open, Click, Bounce, Forward to Friends, etc.) Subscriber Actions Updated to SFDC Lead/Contact and Aggregate Level for Bulk Sends (Open, Click, Bounce, Forward to Friends, etc.)
  • 5. Then scaling it for enterprise
  • 6. Cross Channel at speed of thought
  • 7. When transactional messages are personalised, sales conversion rates can increase up to 25% #salesforce1tour
  • 8. Challenge: Unlimited Permutations EVERY CUSTOMER IS DIFFERENT
  • 9. b1234@email.com PURCHASER RESPONDS TO: LAST PURCHASE: NON- PURCHASER TODAY Brian Automating the customer journey