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The Art of Nurturing: Essential Elements of Successful B2B Demand Generation

by on Dec 22, 2010

  • 1,964 views

Hey all you B2B marketers: It's time to get back to basics! In this session, Will Schnabel of Silverpop will help you do just that by identifying and exploring the key elements of successful, ...

Hey all you B2B marketers: It's time to get back to basics! In this session, Will Schnabel of Silverpop will help you do just that by identifying and exploring the key elements of successful, end-to-end, behavioral-based buyer nurturing. B2B marketers will get a powerful jump-start on developing world-class demand-gen programs that are rooted in scalable Web/email nurturing and powered by marketing automation and real-time collaboration tools like Salesforce Chatter!

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The Art of Nurturing: Essential Elements of Successful B2B Demand Generation The Art of Nurturing: Essential Elements of Successful B2B Demand Generation Presentation Transcript