Spice up your Marketing Mix by @jcdom for @connectmembers

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Learn the secrets from Salesforce campaign team on how they generate leads in the new marketing world. Strategy includes different marketing tactics such as effective landing pages, webinar execution, …

Learn the secrets from Salesforce campaign team on how they generate leads in the new marketing world. Strategy includes different marketing tactics such as effective landing pages, webinar execution, high touch marketing to top accounts, and leveraging the power of social. A little something for everyone who wants to take their lead generation to the next level.

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  • 1. Jamie DomeniciSr. Director Data.comTips & Tricks to Spice Up YourMarketing Mix
  • 2. #connectvip @connectmembers facebook.com/connectmembersSafe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of theassumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or impliedby the forward-looking statements we make. All statements other than statements of historical fact could be deemedforward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and anystatements regarding strategies or plans of management for future operations, statements of belief, any statementsconcerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and deliveringnew functionality for our service, our new business model, our past operating losses, possible fluctuations in our operatingresults and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature marketin which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees andmanage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factorsthat could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal yearended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the InvestorInformation section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently availableand may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions basedupon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update theseforward-looking statements.
  • 3. #connectvip @connectmembers facebook.com/connectmembers
  • 4. #connectvip @connectmembers facebook.com/connectmembersExpectations are High on a Small Team
  • 5. #connectvip @connectmembers facebook.com/connectmembersGood News…. Marketing Inspiration is Everywhere
  • 6. #connectvip @connectmembers facebook.com/connectmembersFrom Jigsaw to SalesforceWe had to scale our marketing tactics.
  • 7. #connectvip @connectmembers facebook.com/connectmembersThese Marketing Tactics Work1.  Customers tell your story2.  Nurture your top customers & prospects3.  Content is King! Make it last4.  Webinars of all shapes and sizes work5.  Enable your sales team6.  Think outside the box
  • 8. #connectvip @connectmembers facebook.com/connectmembers1. Customers Tell Your Story
  • 9. #connectvip @connectmembers facebook.com/connectmembersFind Happy CustomersIdentify best segment /industryCraft your storyMake is relatableGo to MarketUse Customer testimonial foreverythingOne Customer Story Can Go a Long Way
  • 10. #connectvip @connectmembers facebook.com/connectmembers2. Nurture your top customers & prospects@repthanks forthe info
  • 11. #connectvip @connectmembers facebook.com/connectmembersSalesforce Develops Named Accounts with SocialSales develops the top 10 account listUses Data.com to identify top decision makersEngages on a brand level before the rep gets involved
  • 12. #connectvip @connectmembers facebook.com/connectmembers3. Content is King… Make it LastRe- Package, Re-Use, and Re-PurposeIdea EbookEmail Webinar Blog(s)
  • 13. #connectvip @connectmembers facebook.com/connectmembers4. Webinars of All Shapes and Sizes WorkThoughtLeadershipCustomerTestimonialsAnalyst
  • 14. #connectvip @connectmembers facebook.com/connectmembersBasic Steps to Launch a Webinar ProgramFind a topicCraft yourstory. Keep itshortPromote iteverywhereSpiff youraudienceFollow Up
  • 15. #connectvip @connectmembers facebook.com/connectmembers5. Enable your Sales TeamWhat’s the point of generating leads if no follows up??Teach themeverythingKeep itinteresting andfreshAlways be anopen resourcewww.sellmoredata.com
  • 16. #connectvip @connectmembers facebook.com/connectmembers6. Think Outside the BoxOutsource Get CreativeMake EmailCount
  • 17. #connectvip @connectmembers facebook.com/connectmembersQuestionsThank You