Social Media Playbook    Quick Introduction                         Jamie Grenney                         VP of Social Med...
What Is Our Social Enterprise Transformation?                  Sales                          ?                       Mark...
Comprehensive Playbook Institutionalize Best Practices Drive Alignment Create a Living Document Spark Conversations
Audiences  Industry at LargeSalesforce Customers General Employee    Population    Key Social   Stakeholders     Center of...
Facebook                                            AudiencesYouTube                Industry at LargeTwitter              ...
Product Marketing                                             AudiencesCampaigns               Industry at LargeEvents    ...
Inside Sales                                               AudiencesField Sales               Industry at LargeSales Engin...
Inside Sales                                               AudiencesField Sales               Industry at LargeSales Engin...
Audiences  Industry at LargeSalesforce Customers General Employee    Population         100,000+ Customers    Key Social  ...
Audiences  Industry at LargeSalesforce Customers                       Objectives General Employee    Population          ...
Audiences Industry at LargeSalesforce Customers General Employee    Population          Millions of People    Key Social  ...
Audiences Industry at LargeSalesforce Customers                        Objectives General Employee    Population          ...
Facebook                                            AudiencesYouTube                Industry at Large                     ...
Chatter GroupFollow: Salesforce Social Playbook
Google SiteVisit: bit.ly/salesforcesocial
How are we going to share it with   customers and partners?
iBookDownload: from iTunes or the iBook Store
BlogsVisit: blogs.salesforce.com/strategy
VideosVisit: youtube.com/salesforcesocial
Social Media Playbook
Social Media Playbook
Social Media Playbook
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Social Media Playbook

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This is a quick introduction to the Salesforce Social Playbook! This presentation covers why playbooks like these are an important part of the social enterprise transformation, what audiences they serve, how they are produced, what formats it is available in.

http://youtu.be/Lgzsp0PPFRs

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Social Media Playbook

  1. 1. Social Media Playbook Quick Introduction Jamie Grenney VP of Social Media Salesforce.com @JamieGrenney
  2. 2. What Is Our Social Enterprise Transformation? Sales ? Marketing Support ? ? Competitive Legal ? IT ? Events ? Security PR? Recruiting ? ? Products ? ? Investor Relations ? Employee Success
  3. 3. Comprehensive Playbook Institutionalize Best Practices Drive Alignment Create a Living Document Spark Conversations
  4. 4. Audiences Industry at LargeSalesforce Customers General Employee Population Key Social Stakeholders Center of Excellence
  5. 5. Facebook AudiencesYouTube Industry at LargeTwitter Salesforce Customers ObjectivesPinterest  Deflect low levelCommunity General Employee questions Population  Replicate winningRadian6 formulas Key SocialSocial Analytics StakeholdersSocial AdvertisingSocial Recruiting Center of ExcellenceSocial SalesSocial PR...
  6. 6. Product Marketing AudiencesCampaigns Industry at LargeEvents Salesforce Customers ObjectivesPR  Help theseRecruiting General Employee groups run faster Population  Increase theCrisis Mgmt consistency & Key Social quality of customerLegal Stakeholders experiencesSupportAnalyst Relations Center of ExcellenceCustomers for LifeProduct Managers...
  7. 7. Inside Sales AudiencesField Sales Industry at LargeSales Engineers Salesforce CustomersRenewalsSupport General Employee Population 7,000+ EmployeesDesigners Key SocialFinance StakeholdersOperationsIT Help Desk Center of ExcellenceProfessional ServicesDevelopers
  8. 8. Inside Sales AudiencesField Sales Industry at LargeSales Engineers Salesforce CustomersRenewals ObjectivesSupport General Employee  Know the basics PopulationDesigners  Engage with Key Social confidenceFinance StakeholdersOperationsIT Help Desk Center of ExcellenceProfessional ServicesDevelopers
  9. 9. Audiences Industry at LargeSalesforce Customers General Employee Population 100,000+ Customers Key Social Stakeholders Center of Excellence
  10. 10. Audiences Industry at LargeSalesforce Customers Objectives General Employee Population  Help companies make their own Key Social social enterprise Stakeholders transformation  Spark conversations Center of Excellence
  11. 11. Audiences Industry at LargeSalesforce Customers General Employee Population Millions of People Key Social Stakeholders Center of Excellence
  12. 12. Audiences Industry at LargeSalesforce Customers Objectives General Employee Population  Position Salesforce as a Key Social Thought Leader Stakeholders  Grow our Audience Center of Excellence
  13. 13. Facebook AudiencesYouTube Industry at Large MillionsTwitter Salesforce Customers 100,000+PinterestCommunity General Employee Population 7,000+Radian6 Key Social 200+Social Analytics StakeholdersSocial AdvertisingSocial Recruiting Center of 25 ExcellenceSocial SalesSocial PR...
  14. 14. Chatter GroupFollow: Salesforce Social Playbook
  15. 15. Google SiteVisit: bit.ly/salesforcesocial
  16. 16. How are we going to share it with customers and partners?
  17. 17. iBookDownload: from iTunes or the iBook Store
  18. 18. BlogsVisit: blogs.salesforce.com/strategy
  19. 19. VideosVisit: youtube.com/salesforcesocial
  20. 20. Social Media Playbook

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