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Social Marketing: What does it take to go viral?
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Social Marketing: What does it take to go viral?

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If you've got a product or service, how do you get people talking about it and sharing it with friends? This 2 minute video provides the formula for leveraging social marketing to generate awareness …

If you've got a product or service, how do you get people talking about it and sharing it with friends? This 2 minute video provides the formula for leveraging social marketing to generate awareness and grow your business.

With Super Bowl commercials this Sunday, the Facebook IPO, and Pinterest blowing up, we're seeing all kinds of real-world examples of viral marketing.

If you've got a friend starting a business or are just curious how it works, pass it along.

Also, here is a link to the blog post which provides more details on the formula & the 7 tips. http://blogs.salesforce.com/strategy/2012/02/what-does-it-take-to-go-viral.html

Published in: Business, Technology

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  • 1. What does it take to go viral? Jamie Grenney VP of Social Media Salesforce.com
  • 2. 4,600,000monthly active users 170 million cause members
  • 3. How does the flu spread?frequency x proximity x potency x incubation
  • 4. How does the flu spread?frequency x proximity x potency x incubation
  • 5. How does the flu content spread? frequency x proximity x potency x incubation
  • 6. How does content spread?frequency x proximity x potency x incubation
  • 7. frequency x proximity x potency x incubation 4 Views1 Person 125 Followers 3% Click-through 4 Views 7% Share 0.3 Shares 12 Hours After 5 Days
  • 8. frequency x proximity x potency x incubation 7 Views1 Person 150 Followers 3% Click-through 5 Views 7% Share 0.3 Shares 12 Hours After 5 Days
  • 9. frequency x proximity x potency x incubation 62 Views1 Person 150 Followers 8% Click-through 12 Views 7% Share 0.8 Shares 12 Hours After 5 Days
  • 10. frequency x proximity x potency x incubation 8,867 Views1 Person 150 Followers 8% Click-through 10 Views 16% Share 1.9 Shares 12 Hours After 5 Days
  • 11. frequency x proximity x potency x incubation 8,867 Views1 Person 150 Followers 8% Click-through 10 Views 16% Share 1.9 Shares 12 Hours After 5 Days
  • 12. frequency x proximity x potency x incubation 1 Person 150 Followers 8% Click-through 16% Share 12 Hours
  • 13. Checklist: Make Your Video Go ViralP Answers a question or evokes an emotional response §P Addresses a hot topic that people are searching for or talking about §P Title, description, and video thumbnail are compelling & generate clicks §P Video is short and sweet ideally 2 minutes or less - if not annotate §P Gets off to a strong start propelled by paid, owned, and earned media §P People feel compelled to share for four reasons - tap into at least 1 §P Eliminate things that would make people reluctant to share §
  • 14. How do products spread?frequency x proximity x potency x incubation
  • 15. frequency x proximity x potency x incubation Product Viral Loops