Social Media Monitoring
Use monitoring tools to comb through
your mountain of content.
Monitor and track trends and watch
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Social Media Checklist for Small Businesses

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Social media can help you grow your business. Here's a list of helpful tactics to transform your business with social media.

Share it, print it and hang it on you wall!

Learn more about growing your small business with marketing with our free ebook: http://bit.ly/1hTSJbh

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Social Media Checklist for Small Businesses

  1. 1. Social Media Monitoring Use monitoring tools to comb through your mountain of content. Monitor and track trends and watch trends emerge as you view the data. Aggregate your data to simply pull the information you need. Social Media Listening Search for terms, words, and phrases that are directly related to your SMB. Use industry listening to reveal how your company might fit into the larger picture. Listen for competitor conversations to learn what they’re doing and what’s working. Social Media Engagement Be helpful to your community. Share your content and others’content. Listen and interact with your community first before delving into industry discussions. Social Media Analysis Mix cold hard numbers with human insight. Choose some of the metrics that relate to your higher-level business goals. Form a hypothesis. Social Media Etiquette Promote others more than you promote yourself. Listen carefully, respond quickly, and share helpful information. Thank everyone who shared your content. Social Media Training Determine who in your company is going to be using social media. Select a social media training lead. Have a social media policy that clearly states your objectives and guidelines. Blogging Read and comment often on blogs inside and outside your industry. Write posts that provide value to your readers. Engage with comments on your blog. Using Social Media Treat Twitter like a conversation - listen first, then join the conversation. On LinkedIn, ask for recommendations from those you know. Create a Facebook business page to build your social presence. We know your to-do list for your small or medium business (SMB) is already overflowing with #1 priorities.Sowe’vepulledoutalistofkeytasks,tohelpyoucantransformyourbusinesswithsocialmedia. Print this, hang it on the wall, and look at it each morning. How to transform your small business with social media Print this!

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