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Salesforce.com Customer Company Roadshow ExactTarget Marketing Cloud
 

Salesforce.com Customer Company Roadshow ExactTarget Marketing Cloud

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Presentation given by Derek Laney at the Salesforce.com Customer Company Roadshow in Sydney and Melbourne on December 3rd and 5th, 2013.

Presentation given by Derek Laney at the Salesforce.com Customer Company Roadshow in Sydney and Melbourne on December 3rd and 5th, 2013.

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Salesforce.com Customer Company Roadshow ExactTarget Marketing Cloud Salesforce.com Customer Company Roadshow ExactTarget Marketing Cloud Presentation Transcript

  • Derek Laney Director Product Marketing @derektweets
  • Behind every thing is a customer.
  • Internet of Customers has Changed Marketing Fragmented 1:Many Untargeted Seamless 1:1 Experiences
  • A Customer Platform to Bring it Together Your Customer Email Apps Social Web SMS Product Your Company Television Store
  • Common View of the Customer
  • Relevance is Revenue
  • The Internet of Customers
  • The Internet of Customers
  • The Internet of Customers
  • The Internet of Customers
  • The Internet of Customers
  • Email Mobile Social Web Data & Analytics Marketing Automation The 1:1 Customer Platform Platform
  • Email Mobile Social Web Data & Analytics Marketing Automation Platform
  • Holiday Specialists • Move to a lifecycle model • Small Business use data to drive relevance • 33% increase in traffic 100% growth in enquiries YOY 7x Efficiency Improvement
  • Trusted leader in Email Marketing Highly relevant, targeted, and beautiful-looking emails Triggered and automated campaigns Mission-critical operational emails Email
  • Reach your customers wherever they are SMS and in-app push notifications Mobile-optimized emails Mobile
  • #1 in Social Listening #1 in Social Publishing #1 in Social Advertising Social
  • Personalized, Predictive Personalized, predictive, 1:1 web experiences Product and content recommendation engine Guided selling tools Web
  • Relevance is Revenue
  • Thanks! ExactTargetMarketing Cloud