Email Marketing
Getting started with ExactTarget Email and Salesforce1
Susan Marshall, Sr. Director Product Marketing
@ s_...
The Platform for
1:1 Customer
Journeys
Our History:
A Decade of Productized Integration
Today2004 2008
WEB ANALYTICS
WEB ANALYTICS
WEB ANALYTICS
WEB ANALYTICS
BUSINESS PROCESSES
BUSINESS PROCESSES
BUSINESS PROCESSES
SOCIAL ME...
 
Understanding your Customers
Embed the email demo video here
Trends in Permission Based Messaging
77%
Email
72%
5%
Text Messages
1%
6%
Social Networks
0%
9%
Direct Mail
26%
2008
2013
...
Single View
of the Customer
Customer
Journey
Optimized
Content
Manage the
Enterprise
Product
Integration
Single View
of the Customer
•  Demographics
•  Music Preferences
•  Ticketed Purchases
•  Venues
Using Salesforce.com for the Single View
Lead or
Contact
Campaign
or Report ExactTarget
Marketing
Cloud
Email Internet Ser...
Single View
of the Customer
Customer Journey Optimized Content
Manage the
Enterprise
Product
Integration
b1234@email.com	
  
PURCHASER	
  
RESPONDS	
  TO:	
   LAST	
  PURCHASE:	
  
NON-­‐PURCHASER	
  
TODAY	
  
Brian	
  
Goal-O...
•  Personalized Job Alerts
•  Mobile Optimized Emails
•  Mobile Geo-Targeting Vision
Journeys Usually Start Like This…
•  Welcome series
•  Abandoned shopping cart
•  Happy birthday
•  On-boarding
•  Mobile ...
Build a Single View of
Your Customer
Deliver Personalized
Content Across every
Channel and Device
Journey Builder Puts You...
Single View
of the Customer
Customer Journey Optimized Content
Manage the
Enterprise
Product
Integration
•  Curated and Automated Content
•  Location-based for 90+ Locations
•  Conditional Content for Donors
•  Personalized Mobile SMS Surveys
•  100K Surveys per Day
•  Up to 40% Response Rate
•  3 Million Responses Annually
Single View
of the Customer
Customer
Journey
Optimized
Content
Manage the
Enterprise
Product
Integration
Manage the Enterprise
•  Worldwide adoption of 144
integrated accounts
•  Send in multiple languages
•  Empower every staff member
•  Event/trad...
Single View
of the Customer
Customer
Journey
Optimized
Content
Manage the
Enterprise
Product
Integration
Demo:
Salesforce.com +
ExactTarget
Salesforce1 World Tour London: Getting started with ExactTarget Marketing Cloud
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Salesforce1 World Tour London: Getting started with ExactTarget Marketing Cloud

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Learn how to leverage the ExactTarget Marketing Cloud and your Salesforce CRM data to deliver relevant, dynamic, personalized conversations to acquire and nurture leads, increase sales and grow customer lifetime value. Join us and hear how are customers are successfully utilizing the integration to drive real business results.

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Salesforce1 World Tour London: Getting started with ExactTarget Marketing Cloud

  1. 1. Email Marketing Getting started with ExactTarget Email and Salesforce1 Susan Marshall, Sr. Director Product Marketing @ s_marshall Scott Thomas, Sr. Director Product Enablement @ scott_thomas_et
  2. 2. The Platform for 1:1 Customer Journeys
  3. 3. Our History: A Decade of Productized Integration Today2004 2008
  4. 4. WEB ANALYTICS WEB ANALYTICS WEB ANALYTICS WEB ANALYTICS BUSINESS PROCESSES BUSINESS PROCESSES BUSINESS PROCESSES SOCIAL MEDIA DATA WEB ANALYTICS DATA WAREHOUSES DATA W DATA WAREHOUSES PURCHASE DATA BUSINESS UNITS INFORMATION SYSTEMS CRM PURCHASE DATA POS POS CRM PURCHASE DATA CRMPURCHASE DATA PURCHASE DATA
  5. 5.   Understanding your Customers
  6. 6. Embed the email demo video here
  7. 7. Trends in Permission Based Messaging 77% Email 72% 5% Text Messages 1% 6% Social Networks 0% 9% Direct Mail 26% 2008 2013 Customer Preferences for Promotional Messages
  8. 8. Single View of the Customer Customer Journey Optimized Content Manage the Enterprise Product Integration
  9. 9. Single View of the Customer
  10. 10. •  Demographics •  Music Preferences •  Ticketed Purchases •  Venues
  11. 11. Using Salesforce.com for the Single View Lead or Contact Campaign or Report ExactTarget Marketing Cloud Email Internet Service Provider (ISP) Subscriber Takes Action (Open, Click, Bounce, Forward to Friends, etc.) Engagement Data Added Directly to Salesforce (Open, Click, Bounce, Forward to Friends, etc.)
  12. 12. Single View of the Customer Customer Journey Optimized Content Manage the Enterprise Product Integration
  13. 13. b1234@email.com   PURCHASER   RESPONDS  TO:   LAST  PURCHASE:   NON-­‐PURCHASER   TODAY   Brian   Goal-Oriented Customer Journeys
  14. 14. •  Personalized Job Alerts •  Mobile Optimized Emails •  Mobile Geo-Targeting Vision
  15. 15. Journeys Usually Start Like This… •  Welcome series •  Abandoned shopping cart •  Happy birthday •  On-boarding •  Mobile opt in •  Loyalty •  Receipts •  Order status
  16. 16. Build a Single View of Your Customer Deliver Personalized Content Across every Channel and Device Journey Builder Puts Your Ideas in Motion
  17. 17. Single View of the Customer Customer Journey Optimized Content Manage the Enterprise Product Integration
  18. 18. •  Curated and Automated Content •  Location-based for 90+ Locations •  Conditional Content for Donors
  19. 19. •  Personalized Mobile SMS Surveys •  100K Surveys per Day •  Up to 40% Response Rate •  3 Million Responses Annually
  20. 20. Single View of the Customer Customer Journey Optimized Content Manage the Enterprise Product Integration
  21. 21. Manage the Enterprise
  22. 22. •  Worldwide adoption of 144 integrated accounts •  Send in multiple languages •  Empower every staff member •  Event/tradeshow promotions with personalized emails
  23. 23. Single View of the Customer Customer Journey Optimized Content Manage the Enterprise Product Integration
  24. 24. Demo: Salesforce.com + ExactTarget
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