Accelerate Pipeline with Pardot
The Salesforce B2B Marketing Automation Solution
Philip Simpson, Manager, Sales, Pardot
@P...
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-lo...
The Way Customers Find Information Has Changed
Email
Website
Social Media
Community
References
Customer
More Than Ever, Customers Are Educating Themselves
Customers contact sales reps
when they’ve completed
60%
of the purchase...
What If Marketing Could Influence the Conversation?
Connect Earlier
Attract Prospects with
Targeted Content
Prioritize Lea...
Making Marketing Work for Sales is Difficult
Limited
Visibility
Poor Lead
Quality
Not Enough
Leads
Low Lead
Conversion
Mis...
And Customers Are Getting Lost in the Divide
61% of B2B marketers send all leads directly to Sales;
however, only 27%
of t...
Connect, Market & Sell with B2B Marketing Automation
Follow up on the best leads faster
Give reps their own automated mark...
Drive Growth with Pardot
Smarter Marketing. Better Results.
Complete
Insight
Nurture
Pipeline
Generate Better
Leads
Improv...
Fill Your Pipeline with a Steady Flow of Qualified Leads
Easily create campaigns to find
new prospects
Send emails that ca...
Empower Every Rep with Their Own Automated Marketer
Sophisticated and personalized
lead nurturing
Ensure focus on top lead...
Enable Sales to Pursue the Best Leads at the Right Time
In-depth prospect tracking
and analytics
Get notified of sales ale...
Gain the Insight to Make Better Decisions
Establish accountability between
Sales and Marketing
Measure revenue
contributio...
Demonstration
David Klanac
Neil Curtis
Marketing Manager, Northern Europe
NTT Europe Ltd.
@ncmarketer
Q&A
Philip Simpson
Sales Manager
Salesforce, Pardot
@Phil_Pardot
Neil Curtis
Marketing Manager, Northern Europe
NTT Europe...
Salesforce1 World Tour London: Accelerate your sales pipeline with Pardot
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Salesforce1 World Tour London: Accelerate your sales pipeline with Pardot

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Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.

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Salesforce1 World Tour London: Accelerate your sales pipeline with Pardot

  1. 1. Accelerate Pipeline with Pardot The Salesforce B2B Marketing Automation Solution Philip Simpson, Manager, Sales, Pardot @Phil_Pardot @pardot
  2. 2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements. Safe Harbor
  3. 3. The Way Customers Find Information Has Changed Email Website Social Media Community References Customer
  4. 4. More Than Ever, Customers Are Educating Themselves Customers contact sales reps when they’ve completed 60% of the purchase decision process Customer Interest Begins Customer Purchase Decision
  5. 5. What If Marketing Could Influence the Conversation? Connect Earlier Attract Prospects with Targeted Content Prioritize Leads and Engage Sales
  6. 6. Making Marketing Work for Sales is Difficult Limited Visibility Poor Lead Quality Not Enough Leads Low Lead Conversion Missed Target No lead nurturing Bad leads routed directly to Sales Manual lead routing Inconsistent pipeline Low performing campaigns No lead profiling No sales insights Long & inconsistent sales cycles Time wasted No ROI reporting Lack of accountability Poor alignment
  7. 7. And Customers Are Getting Lost in the Divide 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
  8. 8. Connect, Market & Sell with B2B Marketing Automation Follow up on the best leads faster Give reps their own automated marketer Engage Sales earlier into buying process Integrate with Salesforce CRM data
  9. 9. Drive Growth with Pardot Smarter Marketing. Better Results. Complete Insight Nurture Pipeline Generate Better Leads Improve Close Rates More Sales
  10. 10. Fill Your Pipeline with a Steady Flow of Qualified Leads Easily create campaigns to find new prospects Send emails that cater to specific prospect needs Connect to new leads across multiple channels
  11. 11. Empower Every Rep with Their Own Automated Marketer Sophisticated and personalized lead nurturing Ensure focus on top leads with Lead Scoring and Grading Allow Sales to track Marketing activities and sent emails
  12. 12. Enable Sales to Pursue the Best Leads at the Right Time In-depth prospect tracking and analytics Get notified of sales alerts in real time through LeadDeck Access to a complete prospect profile with Salesforce Integration
  13. 13. Gain the Insight to Make Better Decisions Establish accountability between Sales and Marketing Measure revenue contribution and track ROI Make smarter decisions & justify marketing spend
  14. 14. Demonstration David Klanac
  15. 15. Neil Curtis Marketing Manager, Northern Europe NTT Europe Ltd. @ncmarketer
  16. 16. Q&A Philip Simpson Sales Manager Salesforce, Pardot @Phil_Pardot Neil Curtis Marketing Manager, Northern Europe NTT Europe Ltd. @ncmarketer
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