Salesforce.com Social Media Policy
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Salesforce.com Social Media Policy

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This is the Social Media Policy we drafted to let Salesforce employees know, what's in bounds, what's out of bounds, and who to escalate things to. By publishing it in the public domain we hope to ...

This is the Social Media Policy we drafted to let Salesforce employees know, what's in bounds, what's out of bounds, and who to escalate things to. By publishing it in the public domain we hope to raise awareness amongst our employees and provide a template which other companies might follow.

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Salesforce.com Social Media Policy Document Transcript

  • 1. Social Media PolicyAll employees need to follow these requirements when posting online about Abstractsalesforce.com or anything related to your work. We want to encourage employeesWith the rise of Facebook, Twitter, and YouTube, virtually every employee is to engage in social media and joinparticipating in some form of social media. And, regardless of the activity, the the conversation.line between your personal identity and your professional identity is blurring,especially when you post something in the public domain. This social media policy providesWe require that you read and follow this policy as well as participate in the guidelines on what’s in bounds,Company’s social media training, regardless of your role. It is important that what’s out of bounds, and whoyou keep in mind that you are representing the Company in any commentaryabout salesforce.com, whether you post in a public online venue or a private to escalate things to.salesforce.com forum. This includes engaging in discussions about your work,the information you have access to, our customers, and our partners.Rules for Posting OnlineDon’t share Company or financial secrets – While we are very open and transparent in what we share, it is not okay to shareCompany insider information. As a public company salesforce.com has very strict SEC disclosure rule requirements that mustbe adhered to by every employee in every communication regarding the company, regardless of where that disclosure takesplace. You CANNOT discuss any material information that is not already in the public domain. Moreover, there are certaintypes of information you cannot comment or post about under any circumstance. For further details on the type ofinformation you cannot comment or post about, you should review the Code of Conduct, and specifically the section onHandling Proprietary and Confidential Information. This type of information includes, for example. • Revenue • Deals in the pipeline • Growth by product line, vertical or region • Unannounced customers • Expense management or hiring • Pricing • Analyst commentary about the Company • Future product release dates • Share price • Security and performance of our service • Industry rumors • Executive leadership • Potential or pending acquisitions or investmentsThe consequences for making an inappropriate public disclosure are severe, whether intentional or accidental. You will besubject to disciplinary action, up to and including termination of your employment or engagement. If you have any questionabout the appropriateness of a contribution, review it first with your manager. You can also refer to the “Handling Proprietaryand Confidential Information” section of the Code of Conduct or the Official Privacy Policy for additional questions.Be honest and transparent – At salesforce.com we believe in transparency and openness. This means that you do notcontribute anonymously or under a pseudonym unless it’s your community nickname. You must disclose that you work forsalesforce.com. On sites like Twitter or Blogger, your bio must show your role and affiliation with salesforce.com. You arerepresenting the company even though you are not serving as an official voice of the Company. You must include a disclaimerthat the views you’re expressing are your own and not those of salesforce.com.Be respectful – Always respect your audience. Do not use ethnic or racial slurs, personal insults, or obscenity in yourcommunity participation. No personal attacks – in general only comment on companies or models. Do not disparage ouremployees, customers, partners or prospects.Don’t make forward looking statements – You must be very careful not to make any forward looking statements. For
  • 2. 2.example, do not make promises about future application functionality that may or may not be delivered, data centerconstruction or product strategy.Don’t register channels without prior consent – You may not use company naming, branding or logos in setting up socialmedia properties without prior approval from the Social Media team. Once new channels are created they can quickly take ona life of their own on the Internet. Migration after the fact can be between official and unofficial channels we lose trust anddamage our brand.Tips for Posting OnlineConversations are a two way street – The goal is to become part of the community conversation. This can be throughblogging, commenting, contributing ideas, voting on content, posting/responding questions, or tweeting, including re-tweets.When you start contributing, remember to share the link love - when you see something interesting and relevant, link to it.This will do the community a service and will also generate links back to the community.Know your audience – Your audience is the center of the focus, not you. Understand what they care about, why they arereading what you are writing, and what their interests are. The more you know about your audience, the better you canconnect with them.Be interesting – There is no point in contributing if the community doesn’t find it interesting and useful. The upside is that ifyou are contributing about industry best practices, feature details, or future enhancements and you know what you are talkingabout, these are very interesting topics to the community. Being interesting also comes from bringing your personality to theforefront. Contributors that use their own voice and let their self-expression shine through are the best contributors.Remember that quality matters – The devil is in the details so use your spell-checker and check your work. If you are a firsttime contributor, ask someone who is seasoned to review your post and provide feedback. If you find you’ve made a mistake,be up front about it and correct it quickly and transparently by leaving a note about what was changed.Think before you post – Before you post anything, whether it is to a personal account or an official channel, think about howit will be perceived. With the real-time web there is no undo button, so imagine what you are about to post plastered on abillboard. Imagine your boss driving by it in the morning and ask yourself would he or she be okay with it? Also, recognizethat you are legally responsible for any content you post and you may be subject to liability if your posts are found defamatory,harassing, or in violation of any other applicable law.Additional Information and Key ContactsYou also need to familiarize yourself with all Company policies that address social media, public relations, proprietary andconfidential information, and communicating with external parties. Also, get to know other Company resources, such aswww.trust.salesforce.com and the Public Relations and Investor Relations sections on our www.salesforce.com website. Referpeople to our Company websites if they have questions or want more information about the Company.If you have any questions about what’s in bounds or out, please contact your manager, Public Relations or the Social Mediateam. Also, if you notice any violations of this policy or any postings that could be damaging to salesforce.com, you need toreport them to the legal department, Public Relations, or the Social Media team. These teams will help steer you in the rightdirection or escalate the issue to the appropriate individuals.