Salesforce.com Social Media Policy

BEST PRACTICES Social Media Policy Abstract All employees need to follow these requirements when posting online about salesforce.com or anything related to We want to encourage employees your work. to engage in social media and join the conversation. This tip sheet With the rise of Facebook, Twitter, and YouTube, virtually every employee is participating in some form of social provides guidelines on what’s in media. And, regardless of the activity, the line between your personal identity and your professional identity is bounds, what’s out of bounds, and who to escalate things to. blurring, especially when you post something in the public domain. We require that you read and follow this policy as well as participate in the Company’s social media training, regardless of your role. It is important that you keep in mind that you are representing the Company in any commentary about salesforce.com, whether you post in a public online venue or a private salesforce.com forum. This includes engaging in discussions about your work, the information you have access to, our customers, and our partners. Rules for Posting Online :: Don’t share Company or financial secrets – While we are very open and transparent in what we share, it is not okay to share Company insider information. As a public company salesforce.com has very strict SEC disclosure rule requirements that must be adhered to by every employee in every communication regarding the company, regardless of where that disclosure takes place. You CANNOT discuss any material information that is not already in the public domain. Moreover, there are certain types of information you cannot comment or post about under any circumstance. For further details on the type of information you cannot comment or post about, you should review the Code of Conduct, and specifically the section on Handling Proprietary and Confidential Information. This type of information includes, for example. Revenue Deals in the pipeline Growth by product line, vertical or region Unannounced customers Expense management or hiring Pricing Analyst commentary about the Company Future product release dates Share price Security and performance of our service Industry rumors Executive leadership Potential or pending acquisitions or investments The consequences for making an inappropriate public disclosure are severe, whether intentional or accidental. You will be subject to disciplinary action, up to and including termination of your employment or engagement. If you have any question about the appropriateness of a contribution, review it first with your manager. You can also refer to the “Handling Proprietary and Confidential Information” section of the Code of Conduct or the Official Privacy Policy for additional questions. :: Be honest and transparent – At salesforce.com we believe in transparency and openness. This means that you do not contribute anonymously or under a pseudonym unless it’s your community nickname. You must disclose that you work for salesforce.com. On sites like Twitter or Blogger, your bio must show your role and affiliation with salesforce.com. You are representing the company even though you are not serving as an official voice of the Company. You must include a disclaimer that the views you’re expressing are your own and not those of salesforce.com. :: Be respectful – Always respect your audience. Do not use ethnic or racial slurs, personal insults, or obscenity in your community participation. No personal attacks – in general only comment on companies or models. Do not disparage our employees, customers, partners or prospects. :: Don’t make forward looking statements – You must be very careful not to make any forward looking statements. For example, do not make promises about future application functionality that may or may not be delivered, data center construction or product strategy. :: Don’t register channels without prior consent – You may not use company naming, branding or logos in setting up social media properties without prior approval from the Social Media team. Once new channels are created they can quickly take on a life of their own on the Internet. Migration after the fact can be

painful. It is also important that we protect the salesforce.com brand. If customers can’t tell the difference between official and unofficial channels we lose trust and damage our brand. Tips for Posting Online :: Conversations are a two way street – The goal is to become part of the community conversation. This can be through blogging, commenting, contributing ideas, voting on content, posting/responding questions, or tweeting, including re-tweets. When you start contributing, remember to share the link love - when you see something interesting and relevant, link to it. This will do the community a service and will also generate links back to the community. :: Know your audience – Your audience is the center of the focus, not you. Understand what they care about, why they are reading what you are writing, and what their interests are. The more you know about your audience, the better you can connect with them. :: Be interesting – There is no point in contributing if the community doesn’t find it interesting and useful. The upside is that if you are contributing about industry best practices, feature details, or future enhancements and you know what you are talking about, these are very interesting topics to the community. Being interesting also comes from bringing your personality to the forefront. Contributors that use their own voice and let their self-expression shine through are the best contributors. :: Remember that quality matters – The devil is in the details so use your spell-checker and check your work. If you are a first time contributor, ask someone who is seasoned to review your post and provide feedback. If you find you’ve made a mistake, be up front about it and correct it quickly and transparently by leaving a note about what was changed. :: Think before you post – Before you post anything, whether it is to a personal account or an official channel, think about how it will be perceived. With the real-time web there is no undo button, so imagine what you are about to post plastered on a billboard. Imagine your boss driving by it in the morning and ask yourself would he or she be okay with it? Also, recognize that you are legally responsible for any content you post and you may be subject to liability if your posts are found defamatory, harassing, or in violation of any other applicable law. Rules for Endorsements and Disclosures Salesforce.com requires that its employees uphold a commitment to transparency, honesty, and trust, and we expect the same from our online community. Because more and more individuals are relying on social media to make product decisions, we also require that you provide honest and accurate endorsements and disclose material connections with salesforce.com. The guidelines below provide guidance on how best to do so. :: Honest and accurate endorsements – Salesforce.com encourages positive endorsements of our products and services; however, the true views of the endorser must be communicated, even if those views are less than exceptional. The United States Federal Trade Commission requires that endorsements reflect the honest opinions, findings, beliefs, or experience of the endorser. Additionally, the endorsement must not make any false, misleading, or unsubstantiated statements, regardless of whether they are positive or negative, about our products or services. :: Disclosure of material connections – We ask that those participating on discussion forums or other forms of social media disclose material connections between themselves and salesforce.com. If the connection might materially affect the weight or credibility of the endorsement and is not reasonably expected by the audience, then such connection must be fully disclosed. Additionally, the endorser must clearly disclose any payment or promise of compensation from salesforce.com in exchange for the endorsement. The disclosure does not have to appear in every post, but should be easily identified by anyone following the blog. To ensure that our community maintains our standard of trust, we may monitor social media outlets to ensure that contributors to our community post accurate, reliable, and ethical commentary regarding salesforce.com. Any failure to adhere to these guidelines will result in the termination of any salesforce.com association or privileges. Additionally, we may be required to report improper conduct to the United States Federal Trade Commission or other government regulatory authority. Please do your part in keeping trust as the centerpiece of our social media community. The FTC guidelines on Endorsements and Testimonials in Advertising can be found here; http://www.ftc.gov/multimedia/video/business/endorsement-guides.shtm. If you have any questions regarding these guidelines, please contact legalcompliance@salesforce.com or pr@salesforce.com. 2

Additional Information and Key Contacts You also need to familiarize yourself with all Company policies that address social media, public relations, proprietary and confidential information, and communicating with external parties. Also, get to know other Company resources, such as www.trust.salesforce.com and the Public Relations and Investor Relations sections on our www.salesforce.com website. Refer people to our Company websites if they have questions or want more information about the Company. If you have any questions about what’s in bounds or out, please contact your manager, Public Relations or the Social Media team. Also, if you notice any violations of this policy or any postings that could be damaging to salesforce.com, you need to report them to the legal department, Public Relations, or the Social Media team. These teams will help steer you in the right direction or escalate the issue to the appropriate individuals. 3

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Salesforce.com Social Media Policy

by Salesforce.com on Jun 22, 2010

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Salesforce.com Social Media Policy — Document Transcript