Salesforce Platform: Your Next Killer Mobile App Built with


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You want custom mobile applications for your business? Apps that put touch devices - such as tablets and smart phones - to use in the enterprise? Apps that integrate with your backend data and legacy systems?

Join this session to take a first look at the next-generation platform for creating mobile applications. Learn how you can benefit from the proven security, reliability, and scale of the Salesforce Platform and use modern, agile development practices to build your killer mobile business app.

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Salesforce Platform: Your Next Killer Mobile App Built with

  1. 1. Salesforce PlatformYour Next Killer Mobile App, Built on Force.comRob Woollen,, SVP Platform PMin/rwoollen
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. This is your life as a consumer
  4. 4. iPhone 5 pre-order sells out in less than an hour Source: Los Angeles Times September 14, 2012
  5. 5. 13 Android Phones Shipped…. Every second Source: IDC Worldwide Mobile Phone Tracker, August 8, 2012
  6. 6. 25 Billion+ apps downloaded from Apple’s AppStore Source: Apple Press Release March 5, 2012
  7. 7. Device Growth Is Exploding, Driven By Consumers Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
  8. 8. Your consumer life is mobile Why is your enterprise falling behind?
  9. 9. Where are the enterprise mobile apps?
  10. 10. Where are the enterprise mobile apps? Are your back-office systems mobilized? Can your workforce access IT, ERP, HR, and custom apps from mobile devices? Is your enterprise ready for the demands of a mobile-first world?
  11. 11. Mobile isn’t an iteration, it’s a fundamental change
  12. 12. Form Factor
  13. 13. User Interactions
  14. 14. Connection & Availability Always Connected LAN Offline Storage
  15. 15. Device Standardization IT Standardization Bring Your Own Device
  16. 16. Perimeter Security Corporate VPN Public Carrier Networks
  17. 17. Multi-DeviceClient-Server on the Web Instant Sharing Between Devices
  18. 18. Location Location Intelligent Searches ? Return All Data
  19. 19. SocialSiloed Email Collaboration Intuitive Share and Collaborate
  20. 20. Device Interaction Location Contacts Camera Contacts Standalone PC App App Harnesses Device Capabilities
  21. 21. We had to rebuild our app
  22. 22. And we had to retool our platform Mobile Everywhere •  Application Development •  Administration •  Security
  23. 23. Introducing Salesforce Touch Platform Your Apps Our Apps Any Apps Salesforce Touch Platform Salesforce Identity AppExchange Chatter Heroku
  24. 24. Make Every Developer a Mobile Developer
  25. 25. Build Any Kind of Mobile App Native Hybrid HTML5
  26. 26. Enterprise Apps start with Data Services Instant Mobile and Social APIs
  27. 27. Location-enabled Applications Native Geo-Location Fields
  28. 28. Services on mobile devices Enterprise Mobile Container
  29. 29. SDKs for native app development Native SDK for iOS and Android
  30. 30. Enterprise Mobile Management Mobile Ready •  Dedicated Mobile Policies •  Enterprise Federation for Mobile Apps •  Salesforce, IT or ISV developed •  Pre-integrated Mobile SDKs
  31. 31. Dreamforce app
  32. 32. Marcus TorresDirector, Product Managementin/marcustorres
  33. 33. How we built the CloudHunter App in 5 days
  34. 34. Demo
  35. 35. CloudHunter Unzipped Pages Workflows Objects Container
  36. 36. Last Question?
  37. 37. Experience the Salesforce Touch Platform &download CloudHunter Hunt. Race. Win… …an iPhone5
  38. 38. MILE Application Vicki Ledajaks Director, CRM @vledajaks
  39. 39. Maximum Impact Little EffortMILE is an HTML5 application that enables our field sales team to better service their dealership customers. It is Salesforce.com39
  40. 40. The Challenge – Hackathon Internal 3-day innovation contest looking for ‘bottom-up’ product ideas from employees.40
  41. 41. Our Needs •  Collect real-time data from sales force •  Streamline activity logging •  Promote & enable a SoLoMo culture  check-ins  notifications  Location-based vs. account lookup •  Tie to internal iPad rollout •  Point of Concept Budget41
  42. 42. There was only one problem42
  43. 43. We were not mobile developers43
  44. 44. We Won!44
  45. 45. Using the Salesforce Platform45
  46. 46. Problems & Challenges •  Need to collect real-time data from sales force •  Need to make activity logging easy •  Promote & enable SoLoMo culture  Leverage standard social app features (check-in & alerts)  Location awareness vs. account lookup  Rollout of iPads to field sales organization •  CRM is not a mobile development team •  Need to support solution using onsite Salesforce development team46
  47. 47. Home Screen
  48. 48. Details Screen
  49. 49. Alerts Screen
  50. 50. How We Built It: What You See HTML5 (location aware & local storage) JQuery Mobile (navigation & some animation) CSS3 (look/feel & some animation) Google Maps API (mapping by dealer address)50
  51. 51. How We Built It: What You Don’t See Spring Mobile (java mobile web application framework) Salesforce REST Web Services (interface to data) Apex (Salesforce business logic) Json (pass data to and from Salesforce)51
  52. 52. 52
  53. 53. Introducing Salesforce Touch Platform Your Apps Our Apps Any Apps Salesforce Touch Platform Salesforce Identity AppExchange Chatter Heroku
  54. 54. Rob Woollen Marcus Torres Vicki LedajaksSVP Platform PM, Director Platform PM, Director, CRM,