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THE BOTTOM LINE
Competition in the CRM market continues to heat up, as customers seek to upgrade or
consolidate existing CRM applications to have a more integrated view across marketing,
sales, and customer service functions. Vendors advanced by adding social, mobile, and
analytics capabilities and user interface improvements.
Infusionsoft Oracle RightNow
The first half of 2013 was very competitive,with all vendors in the LeaderQuadrant making
and integratingacquisitions in the social andmarketingspace . Leadingvendorsalso
announced not just mobiledevicesupport but toolsand programs for developers andtheir
partner ecosystem todrive customCRM appdevelopment.
CRM VALUE MATRIX 1H2013
TECHNOLOGY VALUE MATRIX FIRST HALF 2013
May 2013 Document N77