New Formula for Email Marketing ☆ Marketing Automation

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Email marketing is one of the most effective ways to reach prospects and customers, and it's an important building block in any content marketing strategy. Learn how to evolve beyond batch & blast email marketing so that you can deliver the right message, to the right person, at the right time. This will help you nurture leads effectively and increase conversion.

Published in: Business, Technology

New Formula for Email Marketing ☆ Marketing Automation

  1. New Formula for Email Marketing Quick Introduction
  2. Batch & Blast Email Marketing1 2 34 Email Design Pull a List QA the Email Pull the Trigger!
  3. Sun Mon Tue Wed Thu Fri Sat31 1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 1 2 3 4
  4. Batch & Blast Email Marketing List Pull Em ails QA Deadline Re- Drop New Creat ive Big List Lis ger Fatigue t
  5. Batch & Blast Email Marketing List PullEm ails QA Deadline Re- Drop New Creat ive Big List Lis ger Fatigue t
  6. Marketing AutomationSee a list of solutions and read the reviews
  7. Marketing Automation P Automated Journeys § P Lead Scoring § P Campaign Attribution §
  8. Marketing Automation New names added as triggers are hit Segment Member Segment Member (Edit List) P Automated Journeys § P Lead Scoring § Email #1 (Edit Email) Clicked Email? Clicked Email? P Campaign Attribution (Edit Rule) § Email #2 (Edit Email) Wait Wait (Edit Time) (Edit Time) Move to New Program (Edit Rule)
  9. Marketing Automation New names added as triggers are hit Increases the relevancy of your message Segment Member1 dramatically improving performance (Edit List) Adjust Segmentation2 Lifts the weight of being deadline driven, Email #1 compromised campaigns (Edit Email) Clicked Email? (Edit Rule) Low Click-Through Resources focused on optimizing existing3 journeys based upon data driven decisions Email #2 (Edit Email) Adjust Timing Wait (Edit Time) Move to New Program (Edit Rule)
  10. #1 Create Your Personas VP of Sales Madison Needs to maximize sales productivity and effectiveness Profile: Responsibilities: VP of Sales at Acme Corporation, a • Direct team of 50 National Sales Reps growing services company with 200 • Manage growth and forecast revenue employees and $20M revenue. • Maximize sales productivity and effectiveness Madison at a glance: Pressures: Knowledge of technology • Chaotic start-up environment. No process • Insufficient communication among teams Knowledge of cloud computing • Distracted by administrative tasks and redundancy Influence on purchase decision Desire for detailed information Goals: • Manage growth, improve visibility and productivity • Spend more time selling and thinking strategically • Standardize on systems and build user adoption
  11. #2 Map the Buying Process Interest Learn Evaluate Justify Purchase What questions is your persona asking at each stage? Define the key messages and value propositions at each stage? 9 10 11 12 13 stage in the funnel? What are the right offers at each VP of SalesMadisonNeeds to maximize sales productivity and effectiveness
  12. #3 Create Your Content Grid Interest Learn Evaluate Justify Purchase Press Website Demo Videos Customer Testimonials Pricing Guides Viral Videos Webinars Feature Guides Analysts Reports ROI Calculator 9 10 11 12Data Sheets 13 White Papers Blogs In Person Events Infographics VP of SalesMadisonNeeds to maximize sales productivity and effectiveness
  13. #4 Define Your Nurture Campaigns Interest Learn Evaluate Justify Purchase Press Website Demo Videos Customer Lead Nurture Pro greTesivmon ss ti e ials Pricing Guides 3-4 touches Welcome Program 3-4 touches New Customer Viral Videos Webinars Feature Guides Analysts Reports ROI CalculatorProgram Lead Nurture Accelerated 2-3 touches 3-4 touches 9 10 11 12Data Sheets 13 White Papers Blogs In Person Events Infographics Re-Engageme nt Program VP of SalesMadisonNeeds to maximize sales productivity and effectiveness
  14. #5 Implement Your Journey1 3-4 touches in this segment of the journey Segment Member Segment Member (Edit List)2 What segment are you targeting? Email #1 Email (Edit Email)3 What content will work best? Clicked Email? Clicked Email? (Edit Rule)4 What triggers the emails? Email #2 Wait Wait5 Does it all fit together and flow? (Edit Email) (Edit Time) (Edit Time) Let it Run! Move to New Program (Edit Rule)
  15. Batch & Blast Marketing Automation +30% Response Rates +30% Conversion +30% Close Rates 90% More Pipeline!

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