The connected revolution and the explosion of social and mobile have profoundly changed the expectations of the customer. To remain relevant and engaged with their customers, financial services companies must be multiple beasts all at once: they must provide the open, modern and efficient user experience of companies like Facebook and Apple while never compromising their core promise of security and integrity.
Information technology is of course core to this challenge. In this session we’ll explore how financial services companies are working with Salesforce to solve this apparent paradox, by unlocking the value held captive in legacy systems and enabling them to connect to their customers in new and innovative ways."
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