Charlie WoodArea Vice PresidentAPAC & JapanSalesforce Marketing Cloud@snoutleyMarketing CloudCorporate Pres – PowerPoint T...
Charlie WoodArea Vice President, APAC & Japansalesforce marketing CloudNiki EpsteinExecutive Manager Social Channels, Comm...
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain ...
Modern MarketerBe creative.Build relationships as you communicate.Create interesting content.Take advantage of Social Media.
#1 in Social Advertising#1 in Social Publishing#1 in Social Listening#1 in Social Marketing
Listen Overview
Salesforce Radian6: #1 in Social Listening• Real-time coverage of thepublic social web• Insights ecosystem• Analytics and ...
Listen: Key Use CasesSocial Brand MonitoringCommunity EngagementSocial Customer CareSocial Lead Generation3412
Publish Overview
Salesforce Buddy Media: #1 in Social Publishing• Manage social feeds & streams• Scheduling, seeding, approvals & rights ma...
Publish: Key Use CasesDrive Brand Engagement& AdvocacyDrive Behavior &ConversionsDeploy & Manage SocialPresences at Scale312
Advertise Overview
Salesforce Social.com: #1 in Social Advertising• Build & manage social ad campaigns on Facebook & Twitter• Automation & op...
Advertise: Key Use CasesAcquire Fans & FollowersDrive Leads & DirectResponsePromote HighPerforming SocialContent312
Listen, Publish and AdvertiseNiki	  Epstein	  |	  niki.epstein@cba.com.au	  
2222 Commonwealth Bank of Australia / Presentation Title / ConfidentialBuild Systems……then listen
2323Chatter slideCommonwealth Bank of Australia / Presentation Title / ConfidentialBuild Systems…then collaborate
2424 Commonwealth Bank of Australia / Presentation Title / ConfidentialBuild Systems…then engage
2525Build Systems…then excite
2626 Commonwealth Bank of Australia / Presentation Title / ConfidentialBuild systems…then curate
27FACEBANKING has arrivedBuild Systems…then innovate
Was this journey from a blueprint or didit evolve over time?
Improving Your Facebook Marketingby Measuring Your Objectives
All of the peoplewho matter to you.
Where they discoverwhat matters to them.
Every day.Everywhere.
ProvenresultsTargetedreachDeepengagement
Reach Brand Resonance ReactionDid I reach the rightnumber of people and theright type of people?Did I improve my brand’sim...
Reach Brand Resonance ReactionDid I reach the rightnumber of people and theright type of people?Did I improve my brand’sim...
ROI improvementwhen maximizingreach+70%	  
Reach Brand Resonance ReactionDid I reach the rightnumber of people and theright type of people?Did I improve my brand’sim...
Brand resonance is measured via pollingSource: Median Lift in Exposed vs Control studies for Facebook Asia Pacific , July ...
Reach Brand Resonance ReactionDid I reach the rightnumber of people and theright type of people?Did I improve my brand’sim...
Reaction Measurement Best PracticeBrand: Media Mix ModelsDirect Response: Multi-touch Attribution
Using A/B Testing to Measure ROIGeographicCustom AudienceConversion Pixel
What would be the most importantmetric for Facebook success?
Marketing CloudCorporate Pres – PowerPoint Template – 16x9 FY14.pptxQ&A
Helen: What’s the one thing that youthink CBA and Nikki does well?
Nikki: What’s the benefit of a localpartnership with Facebook in Australia?(what value does that bring the CBA)
Marketing Keynote: Reaching the Connected Customer
Marketing Keynote: Reaching the Connected Customer
Marketing Keynote: Reaching the Connected Customer
Marketing Keynote: Reaching the Connected Customer
Marketing Keynote: Reaching the Connected Customer
Marketing Keynote: Reaching the Connected Customer
Marketing Keynote: Reaching the Connected Customer
Marketing Keynote: Reaching the Connected Customer
Marketing Keynote: Reaching the Connected Customer
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Marketing Keynote: Reaching the Connected Customer

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Are Australian brands doing enough to reach an increasingly mobile connected customer? With 12 million Australians each month, 1 billion globally, 60% returning daily, and 68% on mobile, it's clear Facebook is part of daily Australian life. Helen Crossley believes brands can do more to unlock value and shares key tips for driving business results and measuring success beyond engagement. Commonwealth Bank are one of the most successful brands in social in Australia; hear what they have learned about listening and becoming effective and connected publishers.
For more information visit www.salesforce.com/au/marketing-cloud

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Marketing Keynote: Reaching the Connected Customer

  1. 1. Charlie WoodArea Vice PresidentAPAC & JapanSalesforce Marketing Cloud@snoutleyMarketing CloudCorporate Pres – PowerPoint Template – 16x9 FY14.pptxListen, Publish and Advertise on Social Channels
  2. 2. Charlie WoodArea Vice President, APAC & Japansalesforce marketing CloudNiki EpsteinExecutive Manager Social Channels, Commonwealth BankHelen CrossleyHead of Insights & Measurement, Facebook
  3. 3. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize orif any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by theforward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including anyprojections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategiesor plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technologydevelopments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality forour service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate ofgrowth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completedand any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that couldaffect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterlyreport on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SECFilings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that arecurrently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  4. 4. Modern MarketerBe creative.Build relationships as you communicate.Create interesting content.Take advantage of Social Media.
  5. 5. #1 in Social Advertising#1 in Social Publishing#1 in Social Listening#1 in Social Marketing
  6. 6. Listen Overview
  7. 7. Salesforce Radian6: #1 in Social Listening• Real-time coverage of thepublic social web• Insights ecosystem• Analytics and metrics• Manage & engage inconversations• Enterprise scale, automation &workflow
  8. 8. Listen: Key Use CasesSocial Brand MonitoringCommunity EngagementSocial Customer CareSocial Lead Generation3412
  9. 9. Publish Overview
  10. 10. Salesforce Buddy Media: #1 in Social Publishing• Manage social feeds & streams• Scheduling, seeding, approvals & rights management• Quickly create & manage social canvases• 60+ pre-built yet customizable social application like Polls,Sweepstakes, Video Galleries
  11. 11. Publish: Key Use CasesDrive Brand Engagement& AdvocacyDrive Behavior &ConversionsDeploy & Manage SocialPresences at Scale312
  12. 12. Advertise Overview
  13. 13. Salesforce Social.com: #1 in Social Advertising• Build & manage social ad campaigns on Facebook & Twitter• Automation & optimization to maximize ROI• Re-use shared assets across multiple campaigns• Create and reuse target segments
  14. 14. Advertise: Key Use CasesAcquire Fans & FollowersDrive Leads & DirectResponsePromote HighPerforming SocialContent312
  15. 15. Listen, Publish and AdvertiseNiki  Epstein  |  niki.epstein@cba.com.au  
  16. 16. 2222 Commonwealth Bank of Australia / Presentation Title / ConfidentialBuild Systems……then listen
  17. 17. 2323Chatter slideCommonwealth Bank of Australia / Presentation Title / ConfidentialBuild Systems…then collaborate
  18. 18. 2424 Commonwealth Bank of Australia / Presentation Title / ConfidentialBuild Systems…then engage
  19. 19. 2525Build Systems…then excite
  20. 20. 2626 Commonwealth Bank of Australia / Presentation Title / ConfidentialBuild systems…then curate
  21. 21. 27FACEBANKING has arrivedBuild Systems…then innovate
  22. 22. Was this journey from a blueprint or didit evolve over time?
  23. 23. Improving Your Facebook Marketingby Measuring Your Objectives
  24. 24. All of the peoplewho matter to you.
  25. 25. Where they discoverwhat matters to them.
  26. 26. Every day.Everywhere.
  27. 27. ProvenresultsTargetedreachDeepengagement
  28. 28. Reach Brand Resonance ReactionDid I reach the rightnumber of people and theright type of people?Did I improve my brand’simage and change theattitudes of customers?Did I cause a customerto act – to buy a product,sign up for a service ormake a referral?Measure against your business objectives
  29. 29. Reach Brand Resonance ReactionDid I reach the rightnumber of people and theright type of people?Did I improve my brand’simage and change theattitudes of customers?Did I cause a customerto act – to buy a product,sign up for a service ormake a referral?Measure against your business objectives
  30. 30. ROI improvementwhen maximizingreach+70%  
  31. 31. Reach Brand Resonance ReactionDid I reach the rightnumber of people and theright type of people?Did I improve my brand’simage and change theattitudes of customers?Did I cause a customerto act – to buy a product,sign up for a service ormake a referral?Measure against your business objectives
  32. 32. Brand resonance is measured via pollingSource: Median Lift in Exposed vs Control studies for Facebook Asia Pacific , July 2012. n=6600.010.020.030.040.050.060.07Ad Recall Brand Awareness Campaign Awareness Message AssociationFacebook APAC median lift in exposed vs. control1  Ad displayed to userPolls next day in ad context2  Control group created
  33. 33. Reach Brand Resonance ReactionDid I reach the rightnumber of people and theright type of people?Did I improve my brand’simage and change theattitudes of customers?Did I cause a customerto act – to buy a product,sign up for a service ormake a referral?Measure against your business objectives
  34. 34. Reaction Measurement Best PracticeBrand: Media Mix ModelsDirect Response: Multi-touch Attribution
  35. 35. Using A/B Testing to Measure ROIGeographicCustom AudienceConversion Pixel
  36. 36. What would be the most importantmetric for Facebook success?
  37. 37. Marketing CloudCorporate Pres – PowerPoint Template – 16x9 FY14.pptxQ&A
  38. 38. Helen: What’s the one thing that youthink CBA and Nikki does well?
  39. 39. Nikki: What’s the benefit of a localpartnership with Facebook in Australia?(what value does that bring the CBA)

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