Are Australian brands doing enough to reach an increasingly mobile connected customer? With 12 million Australians each month, 1 billion globally, 60% returning daily, and 68% on mobile, it's clear Facebook is part of daily Australian life. Helen Crossley believes brands can do more to unlock value and shares key tips for driving business results and measuring success beyond engagement. Commonwealth Bank are one of the most successful brands in social in Australia; hear what they have learned about listening and becoming effective and connected publishers.
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