Managing the Webinar Life Cycle: Start to Finish by @WebinarReady for @datadotcom
by Salesforce on Nov 30, 2012
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The Webinar is an invaluable tool in today’s buyers market. It is a tremendously effective vehicle for companies to attract, engage, and educate prospects to become your customers. ...
The Webinar is an invaluable tool in today’s buyers market. It is a tremendously effective vehicle for companies to attract, engage, and educate prospects to become your customers.
The catch? You’ve got to really do a Webinar right in order for it to be effective from knowing how to target and attract the right audience, then keep them engaged so they’ll be inspired to want to have a conversation with you after the webinar.
This webinar will use real life examples and take you through a step-by-step process of demand generation webinar planning, so you’ll know what to do be successful before, during and after the webinar. Included will be an overview of the key metrics and analytics you need to know to benchmark for delivering predictable and measurable outcomes that meet or exceed your demand generation goals, as well as delight your audiences.
Our learning objective is to enable you with our proven, tried and true methodology and best practices that have helped organizations from global leaders to emerging brands deliver high performance, high impact webinar events.
Our goal is to have you leave this webinar with new insights for producing and delivering polished webinars to generate fresh new sales leads, raise brand awareness and promote your thought leadership.
Who should attend:
• Marketing and sales professionals responsible for demand generation who are new to webinars
• Marketers who want to reach beyond their existing customer base to recruit an audience of fresh new sales leads
• Directors/VPs/Managers – Marketing, Content Marketing, Product Marketing, Marketing Communications
• Marketing Consultants
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