Introducing the Jigsaw Developer Network
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Introducing the Jigsaw Developer Network

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Good news: No matter what type of business you run, you can power your applications with B2B data from Jigsaw. Better news: Anyone who works with company and contact data can participate in Jigsaw's ...

Good news: No matter what type of business you run, you can power your applications with B2B data from Jigsaw. Better news: Anyone who works with company and contact data can participate in Jigsaw's Developer Program at no cost! We'll discuss the three categories of developers Enterprises, Application Providers, and Publishers and how you can get involved immediately.

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  • tour the registration process and site...note the separation from Force properties (for now).
  • demo some Visualforce please!!!
  • Needs ELMO overhead unit for live iPhone demo
  • trim, tighten, add some dev-geek flavor
  • Go into some of the parameters (offset & pageSize)

Introducing the Jigsaw Developer Network Introducing the Jigsaw Developer Network Presentation Transcript

  • Introducing the Jigsaw Developer Network
    • Aaron Miller: salesforce.com
    Developers
  • Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • Most CRM Data is Out-of-date and Incomplete 65% of titles incorrect 42% of addresses incorrect 43% of phone numbers incorrect 37% of email addresses incorrect * Coe, John M. “B2B Data Decay – The Untold Story.” Sales & Marketing Institute. 2002 http://www.b2bmarketing.com. 70% of Contact Data Outdated after 12 Months * 2009 2010
  • Crowd-sourcing Largest, Most Accurate Database: 23 million+ B2B contacts Crowd-sourced business data: 1 million+ community adds 36,000 new contacts per day Real-time updates: Community updates 12,000 contacts per day 1,800 companies per day “ The Crowd”
  • REGISTRATION & SITE DEMO
  • Simple RESTful API API Action API Resource Search Find companies searchCompany Find contacts searchContacts Get Get company details companies Get contact details contacts partnerContacts
  • departments updatedSince orderBy zipCode areaCode name industry state firstname metroArea websiteType revenue subIndustry lastname companyName email title employees levels country ownership fortuneRank offset pageSize Dozens of search keys
  • updatedSince zipCode map link
  • Ixcitable (Jigsaw on iPhone) DEMO
  • Tap into the Data Cloud from your iPhone
  • QuickAccess to Contacts
  • Integrated Maps
  • Stephen W. Oachs CTO & Founder
  • What is VisiStat ® ?
    • VisiStat is a real-time, SaaS based, bundled, solution for marketing and lead analytics
    • VisiStat is the marketing persons best friend and the sales persons secret weapon
    • VisiStat provides these services to over 34,000 customers across the SMB/SME space
  • Marketing Tracking with AdCaM
    • AdCaM ® delivers a complete “after the click” recap of your PPC, banner, etc, performance
  • Anonymous Lead Capture
    • LeadCaster ® provides in-depth information about companies that visitor your Website, even if they don ’t initiate contact.
  • The VisiStat EcoSystem AdCaM Marketing Analytics LeadCaster Anonymous Lead Capture VisiStat Advanced Analytics Engine
  • Visitors From the Web
    • 3% Identify themselves
    • 97% Never inquire
  • Completing the Funnel 100% Discovery
  • LeadCaster/Jigsaw Snapshot API
  • Warm Lead Push to Salesforce API + API
  • The Jigsaw API Connection
    • Initial call for company information
    • $apiurl = 'https://www.jigsaw.com/rest/searchCompany.json?token=x&name=' . $CompName . '&offset=0&pageSize=25';
    • Secondary API call for contact teaser data
    • $apiurl = 'https://www.jigsaw.com/rest/searchContact.json?token=x&companyId=' . $companyId;
  • The Salesforce API Connection
    • Push Lead Data to CRM
    • # $req values are bundled and urlencoded from VisiStat and Jigsaw API
    • $header = "POST /servlet/servlet.WebToLead?encoding=UTF-8 HTTP/1.0rn";
    • $header .= "Content-Type: application/x-www-form-urlencodedrn";
    • $header .= "Host: www.salesforce.comrn";
    • $header .= "Content-Length: " . strlen($req) . "rnrn";
    • $fp = fsockopen ('www.salesforce.com', 80, $errno, $errstr, 30);
  • Lead Timing – solid foundation
    • Time it takes to identify a visitor, pull contact information from Jigsaw API and push lead to Salesforce :
    • .8 seconds
  • The Value Proposition
    • Complete understanding of how Web marketing is driving Web leads/sales
    • Real-Time identification of Web visitors with contact information and detail analytical insight
    • Lead delivery to CRM to close the sale
  • DEMO
  • Mike Corneille Founder
  • Field & Channel Marketing
    • Platform for finding, customizing and ordering marketing campaigns
    • Over 90,000 registered users
    • Thousands of customized cross-media campaigns executed annually
    • Campaigns include email, direct mail, microsites, telemarketing, downloads, sales collateral and event support materials, co-op, MDF and compliance tracking
  • Thousands of Partners & Sales Reps Corporate & Channel Marketing
  • Thousands of Partners & Sales Reps Corporate & Channel Marketing Printers & letter Shops List Providers Fulfillment Offline Service Providers Sites & Email Co-op, MDF & Payment Processing Campaign Customization
    • Our Functionality
      • Live selections, counts & pricing
      • Instant download of purchased list
      • Integrated payment & workflow
    • Jigsaw API
      • Fast, clean REST HTTP interface
      • Clever sampling of list data
      • Great documentation & support
      • Can pull people & companies by ID
  • DEMO
  • Detailed Activity Reporting for Everyone
  • Beyond Purchasing Marketing Lists… Beyond CRM…
    • What can you build with…
      • Stable identifier for companies and people
      • Free company data
      • Tangential relationships
  • Introducing the Jigsaw Developer Network Q & A Stephen VisiStat Mike MarketingBridge Aaron salesforce.com
  • Remember. . .
    • Check Chatter for additional session information
    • Get your developer Workbooks and Cheat Sheets in the Force.com Zone
    • Visit for more information related to this topic
    Don’t forget the survey!
  • How Could Dreamforce Be Better? Tell Us! Log in to the Dreamforce app to submit surveys for the sessions you attended Use the Dreamforce Mobile app to submit surveys OR Every session survey you submit is a chance to win an iPod nano!