0
WILL MAKE MARKETING SMARTER
5 WAYS THE
INTERNET OF THINGS
The internet of
things (IoT)
may sound like
a buzzword, but
in reality...
It’s a
technological
revolution
that will impact
everything
we do.
It’s a wave of new
possibilities that is destined
to change the face of
technology as we know it.
what exactly is it?
so...
IoT is THE GLUE
between
techonolgies using
wireless
communication
And not just smartphones and computers…
IoT refers to everyday devices that
are able to automatically exchange
information...
cars, refrigerators, cattle, etc
WE’RE TALKING
You can outsource
tasks like having your
sprinklers check local
weather before turning
on or locking your
doors with your ...
marketing?
WHAT DOES THAT HAVE TO DO WITH
IoT lets you easily exchange
one of the most valuable
commodities in any business…
1
...sales data!
Connected devices
can collect data and
supply it back to you
in real time, without
the need for humans to
direct and monit...
This allows you to create informed
marketing strategies and
improve ROI on future sales.
provide useful feedback instantaneously.
AND YOUR CUSTOMERS WILL BE ABLE TO
So you’ll know quickly if a product
isn’t living up to expectations or if
adjustments need to be made.
instantly analyze your customers.
IoT WILL WORK WITH YOUR CRM TO
2
We’re not talking
just collecting and
organizing customer
data...
We’re talking data
analysis with
actionable results
regarding your
consumer base!
You can quickly understand where your
client is in the buying journey…
...So you can make every
second count towards
nurturing them and
closing the deal.
know when they’re dying.
DEVICES AND PRODUCTS
3
Smart devices
perform their own
diagnostics.
This means you’ll always
know when it’s time for a
repair or replacement well
before it’s needed.
Smart-enabled
devices could even
place orders for
replacement parts or
refills themselves.
your social media as well.
YOU CAN COMPLETELY AUTOMATE
4
When Facebook and Twitter first hit
the scene several years ago, most
marketers were less-than convinced
that these new“soc...
Well, we all know how
that turned out…
To date, 74% of brand marketers report a
noticeable increase in traffic after investing
just 6 hours a week in social media
...
The IoT is already
optimized for use
with social media.
are regularly generated by
devices themselves.
AUTOMATED POSTS AND RESHARES
Next, new online communities will
be developed that center around
users of particular devices.
IoT devices, when
coupled with social
media, will allow
marketers to identify
and take advantage of
new emerging trends.
In 2014,
the impact of connected
smart devices will add
$1.9 trillion
to the global economy,
$
$
$
$
$
and disrupt every
a...
(click through rate)
IMAGINE A 100% CTR
5
All these factors point
to one final goal…
Smarter, more
relevant marketing!
Objects are now being fitted
with sensors and given
constant network accessibility.
This is changing
the face of
advertising for
both marketers
and consumers.
will no longer rely on…
MARKETERS
...banner ads or
pop-ups...
...based on a cookie from a website
someone visited on Tuesday.
most IoT devices won’t even
be able to process or display
such crude ploys.
AFTER ALL,
The age of interruptive, irrelevant
ads will finally come to the end.
AND IN IT’S PLACE...
...A whole new world where
advertising is beneficial and
100% relevant!
Advertising that aligns
with interests, behaviors,
and IoT devices they
already own.
BUT HOW IS THIS POSSIBLE?
Imagine a light bulb is dying
in your“smart”home.
note of the need for a
replacement…
THE HOME COULD NOT ONLY MAKE A
It could also send you a coupon
for a new bulb on your phone.
EVEN BETTER WOULD BE...
… If it could tell you
how many hours the
bulb had left before
burning out.
This type of marketing would
reach the consumers when it
matters most.
And it would save marketers
from wasting thousands of
dollars on irrelevant advertising.
Marketers would need
to have a detailed
understanding of their
consumers in order to
take advantage of the
new opportuniti...
But those who
are able to make
the transition will
find that the IoT
allows them the
opportunity to
stop being
marketers…
…And to finally start being
valuable business resources!
the Internet of Things
isn’t going anywhere
IN CONCLUSION
There is expected to be 75 billion
connected devices by 2020.
becoming smarter
WITH BILLIONS OF THINGS
...Don’t let your
marketing strategy
fall behind.
Think about how
you currently
interact with your
products and apps.
Start thinking about how
your marketing can leverage
smart devices.
gives a new meaning to
the old adage...
THINK ABOUT HOW THE IoT
not harder.
WORK SMARTER.
Download the e-book to see
100 ways Salesforce users
run their business from their phone.
Get the e-book ›
Upcoming SlideShare
Loading in...5
×

5 Ways the Internet of Things Will Make Marketing Smarter

14,976

Published on

Internet of things is more than a buzzword. It has the potential to change everything about the way we do modern marketing.

Published in: Technology
3 Comments
39 Likes
Statistics
Notes
No Downloads
Views
Total Views
14,976
On Slideshare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
435
Comments
3
Likes
39
Embeds 0
No embeds

No notes for slide

Transcript of "5 Ways the Internet of Things Will Make Marketing Smarter"

  1. 1. WILL MAKE MARKETING SMARTER 5 WAYS THE INTERNET OF THINGS
  2. 2. The internet of things (IoT) may sound like a buzzword, but in reality...
  3. 3. It’s a technological revolution that will impact everything we do.
  4. 4. It’s a wave of new possibilities that is destined to change the face of technology as we know it.
  5. 5. what exactly is it? so...
  6. 6. IoT is THE GLUE between techonolgies using wireless communication
  7. 7. And not just smartphones and computers… IoT refers to everyday devices that are able to automatically exchange information over a network.
  8. 8. cars, refrigerators, cattle, etc WE’RE TALKING
  9. 9. You can outsource tasks like having your sprinklers check local weather before turning on or locking your doors with your tablet.
  10. 10. marketing? WHAT DOES THAT HAVE TO DO WITH
  11. 11. IoT lets you easily exchange one of the most valuable commodities in any business… 1
  12. 12. ...sales data!
  13. 13. Connected devices can collect data and supply it back to you in real time, without the need for humans to direct and monitor the interaction.
  14. 14. This allows you to create informed marketing strategies and improve ROI on future sales.
  15. 15. provide useful feedback instantaneously. AND YOUR CUSTOMERS WILL BE ABLE TO
  16. 16. So you’ll know quickly if a product isn’t living up to expectations or if adjustments need to be made.
  17. 17. instantly analyze your customers. IoT WILL WORK WITH YOUR CRM TO 2
  18. 18. We’re not talking just collecting and organizing customer data...
  19. 19. We’re talking data analysis with actionable results regarding your consumer base!
  20. 20. You can quickly understand where your client is in the buying journey…
  21. 21. ...So you can make every second count towards nurturing them and closing the deal.
  22. 22. know when they’re dying. DEVICES AND PRODUCTS 3
  23. 23. Smart devices perform their own diagnostics.
  24. 24. This means you’ll always know when it’s time for a repair or replacement well before it’s needed.
  25. 25. Smart-enabled devices could even place orders for replacement parts or refills themselves.
  26. 26. your social media as well. YOU CAN COMPLETELY AUTOMATE 4
  27. 27. When Facebook and Twitter first hit the scene several years ago, most marketers were less-than convinced that these new“social media”sites would be worth targeting.
  28. 28. Well, we all know how that turned out…
  29. 29. To date, 74% of brand marketers report a noticeable increase in traffic after investing just 6 hours a week in social media marketing efforts. 20,000 40,000 20,000 40,000 10,00010,000 VISITS
  30. 30. The IoT is already optimized for use with social media.
  31. 31. are regularly generated by devices themselves. AUTOMATED POSTS AND RESHARES
  32. 32. Next, new online communities will be developed that center around users of particular devices.
  33. 33. IoT devices, when coupled with social media, will allow marketers to identify and take advantage of new emerging trends.
  34. 34. In 2014, the impact of connected smart devices will add $1.9 trillion to the global economy, $ $ $ $ $ and disrupt every aspect of business. - Gartner
  35. 35. (click through rate) IMAGINE A 100% CTR 5
  36. 36. All these factors point to one final goal…
  37. 37. Smarter, more relevant marketing!
  38. 38. Objects are now being fitted with sensors and given constant network accessibility.
  39. 39. This is changing the face of advertising for both marketers and consumers.
  40. 40. will no longer rely on… MARKETERS
  41. 41. ...banner ads or pop-ups...
  42. 42. ...based on a cookie from a website someone visited on Tuesday.
  43. 43. most IoT devices won’t even be able to process or display such crude ploys. AFTER ALL,
  44. 44. The age of interruptive, irrelevant ads will finally come to the end.
  45. 45. AND IN IT’S PLACE...
  46. 46. ...A whole new world where advertising is beneficial and 100% relevant!
  47. 47. Advertising that aligns with interests, behaviors, and IoT devices they already own.
  48. 48. BUT HOW IS THIS POSSIBLE?
  49. 49. Imagine a light bulb is dying in your“smart”home.
  50. 50. note of the need for a replacement… THE HOME COULD NOT ONLY MAKE A
  51. 51. It could also send you a coupon for a new bulb on your phone.
  52. 52. EVEN BETTER WOULD BE...
  53. 53. … If it could tell you how many hours the bulb had left before burning out.
  54. 54. This type of marketing would reach the consumers when it matters most.
  55. 55. And it would save marketers from wasting thousands of dollars on irrelevant advertising.
  56. 56. Marketers would need to have a detailed understanding of their consumers in order to take advantage of the new opportunities being made available.
  57. 57. But those who are able to make the transition will find that the IoT allows them the opportunity to stop being marketers…
  58. 58. …And to finally start being valuable business resources!
  59. 59. the Internet of Things isn’t going anywhere IN CONCLUSION
  60. 60. There is expected to be 75 billion connected devices by 2020.
  61. 61. becoming smarter WITH BILLIONS OF THINGS
  62. 62. ...Don’t let your marketing strategy fall behind.
  63. 63. Think about how you currently interact with your products and apps.
  64. 64. Start thinking about how your marketing can leverage smart devices.
  65. 65. gives a new meaning to the old adage... THINK ABOUT HOW THE IoT
  66. 66. not harder. WORK SMARTER.
  67. 67. Download the e-book to see 100 ways Salesforce users run their business from their phone. Get the e-book ›
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×