I bet you all haven’t defined these standard marketing terms the way the guy in the video did…Concepts flow into metrics, all concepts have to be measured and monitored – do this through analyticsConcepts are not stand alone – you need metrics to back them up
There are hundreds of CRM metrics you can track, so select them carefully. Best practice is to monitor about 7 (± 2) metrics for any particular area. The key is to get good insight without becoming shackled by your metrics.
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Now that we have talked about the metrics and the data, let’s take it a step further and talk about new and unusual ways to show and access the data using salesforce analytics.
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How to Improve Marketing Efficiency Through Advanced Analytics
How to Improve Marketing Efficiency Through Advanced Analytics<br />Marketing Professionals<br />Leahanne Merritt: salesforce.com<br />Jeffry Mummert: salesforce.com<br />Marko Koosel: salesforce.com<br />Amy Mildren: Plantronics<br />
Housekeeping <br />We have wireless!<br />Q&A on our Session Record<br />How to Improve Marketing Efficiency ...<br />
Mind Your Metrics<br />Campaign <br />ROI<br />
Why Bother?<br />Is this You?<br />“I know half of my advertisement budget is wasted, I just don’t know which half.”<br />
Performance, Improvement, Accountability<br />Achieve your company vision<br />Calculate and improve effectiveness<br />Look out for problems<br />Improve communication<br />Get executive buy-in<br />Justify your existence<br />
Why Are These Metrics Important? – remove from final presentation<br />How does Plantronics leverage Analytics to monitor the success of their Campaigns? - Amy<br />Marko – What else do we hear from customers?<br />
How Plantronics is Leveraging Marketing Analytics<br />
Cost per Opportunity, Cost per $1000 Of Pipeline<br />Campaign Actual Cost<br />Number of Opportunities for All Stages <br />Campaign Actual Cost<br />(Opportunity Revenue for All Stages / 1000 ) <br />
Example Report – Cost Per $1K Of Pipeline Rev<br />
Campaign ROI<br /> (Total Value Closed Won Opportunities <br />Campaign Actual Cost <br /> Campaign Actual Cost<br />
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