How to Crank Up Partner       Revenue Jeff Ogden, Creator and Host      Marketing Made Simple TV
Ask your questions via Twitter  Tweet: @datadotcom #jigsawcontactsOr in the Question’s box on your screen
WHY DO WE NEED TO CHANGE?
The World Changed• “More change in the last three years than the  prior 30.” The NOW Revolution• “The Death of Solution Se...
Online Research
Online sharing
The Result:Buyers needsalespeople no longer
Content Has to be Good!• “If content is not best of breed, buyers will  ignore you.”  Joe Pulizzi, Content Marketing Insti...
BUT DIDN’T THE OLD WAYS WORK?
Past channel promotions1. The sweepstakes approach  Spring fling promotion. Three good leads and you win prizes.2. The Hel...
Let’s Look at the Typical Channel                PartnerStrengths• Industry knowledge• ContactsWeaknesses• Old school sale...
THE OPPORTUNITY
Content Marketing Across      the ChannelCreate Once. Personalize across the Channel
How to do Content Marketing across              channel• Design modular content, e.g. intro, chapter  one, two, etc.• Stor...
Sales/Publishing Across the Channel      “Who’s Going to Stock the Pond?
Key Players• Avitage.com Content marketing approach and tools• Data.com Contact info that makes it all work• Find New Cust...
The Fearless Competitor@fearlesscompHost at marketingmadesimple.tv
Find us anytime:      @datadotcomhttp://data.com/facebook
Questions?
How to Crank Up Channel Partner Revenue w/ @fearlesscomp for @datadotcom
How to Crank Up Channel Partner Revenue w/ @fearlesscomp for @datadotcom
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How to Crank Up Channel Partner Revenue w/ @fearlesscomp for @datadotcom

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Companies need to treat partners as an extension of their own sales force. But what does that mean?

Various strategies have been tried – co-op funds, contests, portals, etc. Yet, most channel partners are weak at marketing, especially content marketing.

There is a new approach – branded content shared across the channel. For instance, suppose Data.com has a new white paper. What if 12 different partners could use that as if they had written it themselves?

In this webinar, you will learn:
- How to treat channel partners as a real extension of your own salesforce.
- Why traditional channel partner programs are failing
- How content marketing is the new and innovative way for you to drive more $’s through partners.

Presented by Jeff Ogden, founder and President of Find New Customers, a demand generation company. He is also the host of the online marketing show, Mad Marketing TV.

Published in: Business, Technology
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How to Crank Up Channel Partner Revenue w/ @fearlesscomp for @datadotcom

  1. 1. How to Crank Up Partner Revenue Jeff Ogden, Creator and Host Marketing Made Simple TV
  2. 2. Ask your questions via Twitter Tweet: @datadotcom #jigsawcontactsOr in the Question’s box on your screen
  3. 3. WHY DO WE NEED TO CHANGE?
  4. 4. The World Changed• “More change in the last three years than the prior 30.” The NOW Revolution• “The Death of Solution Selling.” Harvard Business Review
  5. 5. Online Research
  6. 6. Online sharing
  7. 7. The Result:Buyers needsalespeople no longer
  8. 8. Content Has to be Good!• “If content is not best of breed, buyers will ignore you.” Joe Pulizzi, Content Marketing Institute• “Content must be YOUsful. Create content they would pay for.” Jay Baer on Marketing Made Simple TV
  9. 9. BUT DIDN’T THE OLD WAYS WORK?
  10. 10. Past channel promotions1. The sweepstakes approach Spring fling promotion. Three good leads and you win prizes.2. The Help Us Help You approach Sell for us and win $’s for marketing3. The periodic update approach Visit the portal and watch our webinar updates
  11. 11. Let’s Look at the Typical Channel PartnerStrengths• Industry knowledge• ContactsWeaknesses• Old school sales• Content marketing
  12. 12. THE OPPORTUNITY
  13. 13. Content Marketing Across the ChannelCreate Once. Personalize across the Channel
  14. 14. How to do Content Marketing across channel• Design modular content, e.g. intro, chapter one, two, etc.• Store modules in content database Ensure they can be assembled to order• Use technology to Assemble to Order It exists today.
  15. 15. Sales/Publishing Across the Channel “Who’s Going to Stock the Pond?
  16. 16. Key Players• Avitage.com Content marketing approach and tools• Data.com Contact info that makes it all work• Find New Customers.com Advice and hand-holding to make it all work for you.
  17. 17. The Fearless Competitor@fearlesscompHost at marketingmadesimple.tv
  18. 18. Find us anytime: @datadotcomhttp://data.com/facebook
  19. 19. Questions?

×