In this third installment of our "Grow Faster with the Right Data" webinar series, Art Gehring of Brainshark will discuss how having the right customer data can improve the effectiveness of lead generation efforts, as well as allowing Marketing and Sales to establish best practices for lead flow.
View this on-demand webinar and learn:
- How Brainshark’s marketing has become more precise and targeted by implementing micro-campaigns based on enriched lead information
- Which lead information allows Brainshark to improve lead scoring and expedite routing to Sales
- Why detailed account information is vital to aligning Marketing and Sales