According to recent research from salesforce.com and Fifth Quadrant, enterprise-wide customer experience strategy is a proven driver of business performance.
Organisations with a more mature customer experience strategy reported 10% to 20% greater impact on revenue generation outcomes than less mature businesses. Yet 47% of Australian-based organisations do not have an enterprise-wide customer experience strategy in place.
Presented with Chris Kirby, Head of Research and Analyst Insights of research firm Fifth Quadrant, this slide deck will help you understand the key implications for your business. Learn how your organisation can generate revenue and better respond to changing consumer behaviours, needs and expectations through the development of an enterprise-wide customer experience strategy.
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