Fastest path to build connected apps.


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  • Before I begin, I want to mention that Salesforceis a publicly traded software company listed on the NYSE under the ticker symbol of CRM.  This is our safe harbor statement which if you cannot read, you can find on our website.  It says to make all of your buying decisions based on publicly available information and not on any future products we may bring to market.
  • When you harness these trends and embrace the customer revolution, you can become a customer company.With the Salesforce Platform, you can build apps to connect with your customers, employees, partners, and products in new ways.You can connect with customers in new ways with new engaging apps, communities, and websites.Your connected employees can solve problems faster and leverage expertise across your entire company.You can also connect your partners, distributors, and suppliers so they can share customer information and better sell and service customers.Customer companies even have connected products. By connecting your products to your employees, your customers, and social networks, you can better service your customers. You can use product data for maintenance, marketing promotions, and sales opportunities.This is what a customer company looks like. You need to be more deeply integrated with your customers than ever before because that’s what they want, and it’s more possible and more exciting today than it ever was before.
  • Unfortunately, for most companies – they don’t have the technology they need to execute on their big ideas fast enough. This is a chart from Gartner, the leading analyst firm, that shows that the # of ideas the business is coming up with are not keeping pace with IT’s ability to deliver. And it’s resulting in a $1 Trillion IT Debt gap. You hate to think that the next big ideas for your business might end up in that gap.
  • The problem is that IT has historically been burdened with managing all the infrastructure required to build and run app on their own servers. These teams have been so focused keeping all their apps running - just “keeping the lights on”, that they don’t have the bandwidth to innovate and help the business deliver more apps.The cloud flips this entire equation upside down. Because cloud platforms take care of all the infrastructure for you, so your IT teams can innovate and add more value to your customers and employees.
  • If we take a closer look, the underlying problem is that it takes too long to build apps on legacy platforms. You have to jump through all these hoops just to get started and it can take forever to bring your app to market. All of these things take significant time - 7 out of the 8 months spent building enterprise apps on legacy platforms are spent building the back-end services that you get out of the box with salesforce. You need to:Buy & set up hardwareInstall complex softwareDefine user accessSetup reporting & analyticsBuild & test securityMake it mobile and socialBuild your app
  • Meanwhile, all of those services come out of the box with the Salesforce Platform,which saves you valuable time and brings your ideas to life faster.
  • We've created the Salesforce Platform to allow you to deliver innovation to your company as quickly as possible. The Salesforce Platform means that your IT group doesn’t need to spend time managing hardware and software infrastructure. Instead, they can focus on building the innovative applications your company needs. And for your business analysts in your company, they now have the freedom to build apps, too, for their business needs.The result is that our customers have created over 3.0 million applications on the Salesforce platform. You've made it the number one enterprise cloud platform in the world. It’s the number one cloud platform for developers, for business experts, for ISVs, and we've created a complete set of services so you can deliver to your organization the next generation of social and mobile application.
  • Trust is’s highest value. Without the trust of our customers, we wouldn’t exist. Our platform and applications are the most secure, most reliable in the industry.At our site you can see the real-time information on system performance and security.The number of transactions that we’re running on our datacenters have been increasing at a tremendous rate over the past few years. We’re now up to 59 billion transactions per quarter, which is a 69% increase YoY.Additionally, we continue to improve the average page time that our applications take to load. In FY13, the average page time load is only 241 ms!
  • Salesforce is the most trusted enterprise cloud platform in the industry.We do more than 70B transactions a quarter. And at 60% year over year growth, our transaction volume is surpassing most of our other amazing growth rates.Plus over 44% of our transactions happen via API calls, which shows how integrated our Platform is into other systems.To put our volume in comparison with some of the other internet giants, we do more transactions every minute than Facebook posts, Twitter posts, Apple downlowds, and Instagram uploads. That’s internet scale. And that’s why we’re the leading cloud app platform for the enterprise.
  • This post-pc era requires a new way of thinking about delivering apps. Mobility should be at the heart of your business strategy. Success in the Post-PC era is not about developing a single app or one tool, but bringing all the pieces together.No single approach will satisfy the mobile needs of every customer, which is why we offer multiple ways for you to maximize your productivity while on the go.-----------------------------------------------MOBILE SOLUTIONS:• CORE APPLICATIONS –, Salesforce Mobile, and Chatter Mobile are great examples of applications. Native apps like Salesforce Mobile and Chatter Mobile are instantly responsive and they deliver a rich user experience. Hybrid or web-based apps like offer native app-like qualities but are capable of running on a wide range of smartphones and tablets. These applications, including the hybrid version of Touch, can be used in an offline mode.• MARKETPLACE – Ever since the launch of the AppExchange, has proven its commitment to developing a partner-driven app marketplace and mobile is no exception. The Mobile AppExchange contains both partner-built and Salesforce-built apps all designed to give our customers a richer, more productive experience. It’s a democratic way for end users to custom-tailor their mobile Salesforce experience by choosing apps that closely match the way they work, by industry or by function.• PLATFORM – Sometimes, you have no option but to build a completely customized app. With the mobile platform, you can build custom, non-Salesforce-branded apps on virtually any device platform using SDK’s and other tools that Salesforce provides.
  • TheSalesforce Platform is the only cloud app platform that enables BOTH business analysts, or ‘citizen developers’, AND professional developers to create apps quickly. The Salesforce Platform is built on a foundation of collaboration with IT and business. It is created with an ethos of “unbreakable” apps – using our bridging technology that allows developers to create code and integrations with your existing infrastructure (all monitored and managed) while abstracting this away so citizen developers can leverage these services in the apps they create using clicks.Business AnalystsAnyone who can use a spreadsheet - are able to create apps with drag and drop tools, wizards, and forms. With clicks they can build the business logic and automate workflow, UI components and page layout are automatically generated. Securing data, fields, and apps is as easy a clicking a few check boxes for enabling permissions. Analytics are built into the platform so reports and dashboards can be quickly created and shared with a link that always has the latest data.Professional DevelopersDevelopers gain even deeper access to customize and integrate with existing business systems. Developers have access to rich API’s to integrate and can use a cloud IDE or Eclipse for their programming environment. Languages like Apex, customizable UI via Visual Force, or languages such as Java, Ruby, Node.js, or PHP can be used.
  • So I’d like to walk you through the top five ways our customers are innovating with the Salesforce Platform. And turning their ideas into apps with amazing success. They are: Building robust mobile apps that work on any deviceConnecting with every employee through Social IntranetsAutomating business processes to make connected employees more efficient at working togetherUnlocking back office data and making it actionable within context of workflowsAnd launching engaging marketing apps designed to delight new customers
  • Fastest path to build connected apps.

    1. 1. The fastest path to build connectedapps/add_address@add_addressin/add_addressRaymond MeijerPlatform Account Executive
    2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materiallyfrom the results expressed or implied by the forward-looking statements we make. All statements other than statements ofhistorical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,earnings, revenues, or other financial items and any statements regarding strategies or plans of management for futureoperations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments andcustomer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and deliveringnew functionality for our service, new products and services, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our securitymeasures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, theimmature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate ouremployees and manage our growth, new releases of our service and successful customer deployment, our limited historyreselling products, and utilization and selling to larger enterprise customers. Further information on potentialfactors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the mostrecent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and otherscontaining important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make the purchasedecisions based upon features that are currently available., inc. assumes no obligation and does not intend toupdate these forward-looking statements.
    3. 3. ConnectedCustomersConnectedProductsConnectedEmployeesConnectedPartnersBecome a Customer CompanyThe fastest path to build Connected Apps With The Salesforce Platform
    4. 4. But Most Companies Can’t Execute on Ideas Fast EnoughIdeasTimeCurrent IT CapacityBusiness Ideas$1 TrillionIn UndeliveredProjectsSource: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,” 6.22.12
    5. 5. IT Has Traditionally Focused on Infrastructure, Not InnovationInnovationInfra-structureGovernanceInfrastructureGovernanceInnovationSalesforce PlatformFocus on InnovationLegacy PlatformsFocus on InfrastructureBusinessInnovation“Keeping thelights on”
    6. 6. It Takes Too Long to Build Apps on Legacy PlatformsIdea App6-12 Months?Legacy PlatformsBuy &SetupHardwareInstallComplexSoftwareDefineUserAccessBuild &TestSecurityMake ItMobile &SocialSetupReporting& AnalyticsBuildApp
    7. 7. Salesforce Platform is the Fastest Path from Idea to AppAppIdeaBuildAppIdeaBuy &SetupHardwareInstallComplexSoftwareDefineUserAccessBuild &TestSecurityMake ItMobile &SocialSetupReporting& AnalyticsBuildAppLegacy PlatformsApp6-12 Months?
    8. 8. The World’s #1 Cloud Platform for Building AppsThe Fastest Path From Idea To App
    9. 9. Trusted: Our Highest ValueTransactions per Quarter Average Page TimeTrust.salesforce.com59B Transactions69% YoY GrowthFY12: 306msFY13: 241ms
    10. 10. The Trusted Cloud Platform for Enterprise ScalePostsApp StoreDownloadsPostsSharesTransactionsSearches769,000100,00047,0003,6002,000,000685,000Platform Transactions60% Y/Y Growth44% via API callsbillions/quarterOver 70Btransactions/quarterTransactionsPer Minute
    11. 11. Suite of web and mobileapps for sales, service, andmarketingSalesforce Platform Powers Over 3 Million AppsSalesforce AppsAppExchange with over1,700 apps deliveringfunctional or industrysolutionsPartner AppsCustom apps designedand built by you or anISV partnerCustom Apps3+ millionCustomer Apps
    12. 12. Our Secret Sauce: Built for Developers AND Business UsersDevelop, package and instantlydeploy appsAccess rich APIs and frameworksCode in your favorite language:Ruby, Java, ApexAdd fields, design layouts, and manageusers with clicks, not codePoint-and-click workflow & business logicDrag-and-drop reports and dashboardsBusiness AnalystsDevelopers
    13. 13. Top Five Ways to Innovate with Salesforce PlatformAutomateBusinessProcessesMake YourIntranet SocialMake EveryApp MobileUnlock BackOffice DataLaunchEngagingMarketing AppsThe fastest path from idea to app
    14. 14. 14Marcel de Brauwer
    15. 15. HR2dayCustomer, manager, employee(Payroll-) outsourcing partnerExpertise centerA comprehensive, user friendly and flexible solution for HR and payrollFully integrated, workflow and cloud, for expert and self service usersThe varieties indo-it-yourself andoutsourcing arechanging dramatically.New generation ofIT-solutions neededto adapt to thesechanging demands.
    16. 16. eMerus HR Solutions:the early days…Founded early 2010by two former Randstad executives– Salesforce CRM user; investigating the platformFocus on business processes, technology native– Few months’ pilot– First customers live on payroll within half a year– GA for multiple industries after one year– Competitive 1000+ employee RPF wins after two years16
    17. 17. Why Force.comDevelopment can focus on business functionalityReliable, proven fundament (key for startup company)‘CRM-like’ functionality (tasks, document management, dashboards ..)available ‘out of the box’State of the art ‘Basic’ functionality (reporting, security, workflow,data migration, batch & scheduling, mobile, etc.)• Prototyping-based incremental development,direct customer involvement and feedback• No initial investment in servers and security• Development time saving appr. 30% to 50%• Limitations compared to traditional development are acceptable but needflexibility and creativity
    18. 18. Development on the PlatformFrom Idea to Pilot– Few months sailing tripFrom Pilot to Go-Live– 4 months developmentFrom Basic to Comprehensive– Iterative development with small teamFrom Standard to Customer Specific Applications– Easy development of customer specific add-ons, interfaces, …18
    19. 19. From Idea to PilotFew months sailing tripDoes it work?Creating objects, screens and basicprocessesCan it calculate?Create basic payroll constructionsIs it scalableRun processes for large numbersWill it sell?Demo to prospective customers okEmployer, Employee, Contract okPayroll processing and payslip okBatch processing possible okPositive feedback!19
    20. 20. From Pilot to Go-Live4 months developmentWork out object structures,especially parameterizationDefine and implementpayroll calculation rulesRealize legal interfaces20
    21. 21. From Basic to ComprehensiveIterative development with small teamExpansion of industry specific regulationsand interfacesExpansion of HR functionalityIntroduction of multi-company processesfor payroll officesIntroduction of employee self serviceand workflowExtension of test scripts and proceduresPackaging and License Management/ Customer Support21
    22. 22. From Standard to Customer Specific AppsEasy development of customer specific add-ons, interfaces,…Full development environment available for customer specificrequests:– Customer specific interfaces– Specific complex reporting requests– Employee- and manager self service appsDescribe -> Pilot -> Use -> Extend22
    23. 23. Issues/ learningsGreat to see progress every day (both for customer and developer)Quick early wins, be aware of underestimation of the wholeCloud platform development accelerates, but brings limitations– Large processes have to be split up, limited memory capacity– Typical database storage structurePilot based development helps in setting clear and asserted specs(the iceberg’s top) in an early stageSo pilot based development sometimes lead to a partial restartPromise what you can, not what you could:you probably could realize all, but are limited in time and resources23
    24. 24. Key Characteristics HR2dayEasy to start and to useYet unexpected flexibility to adapt to specific requirementsAlways, everywhere and up-to-date with the latest developmentsSolid and reliable platformExtensive support of legal and collective regulations100% customersatisfaction Attractive user interface Online payroll – immediate feedback Full integration HR and Payroll Extensive reporting Development environment for specific requirements, interfaces, … Multi-company, multi-industry Zero client web application, on PC and smartphone Portal, self-service (employee, manager, service center,, …) Extensive and trusted on authorizations and performance Accelerated product development Legal, pensions, regulations, defaults, data-exchange, …