Driving Customer Success in the Cloud as a Salesforce.com Partner

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Cloud computing is dramatically changing the way your customers run their businesses, and they're looking to you to guide them in this transformation. But how can you arm yourself with the skills and support you need to master the latest cloud technologies and build the next killer apps? Join us to learn how partnering with salesforce.com will help you take advantage of the endless opportunities in the cloud and give you a proven blueprint for driving customer innovation and success.

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  • Introduction of each and their respective teams
  • There are two main ways to partner with us – you can become a consulting partner or an ISV partner - and good news is that the market opp is enormous for both. We’re focused on our 5 core clouds, but we rely on our consulting partners and ISV partners to take care of the rest. In particular, we need you to focus on: Professional ServicesTargeted extensions to salesforce.com cloudsVertical market applicationsHorizontal applications- And market opp for partners is so much greater than it is for us – we
  • There are two main ways to partner with us – you can become a consulting partner or an ISV partner - and good news is that the market opp is enormous for both. We’re focused on our 5 core clouds, but we rely on our consulting partners and ISV partners to take care of the rest. In particular, we need you to focus on: Professional ServicesTargeted extensions to salesforce.com cloudsVertical market applicationsHorizontal applications- And market opp for partners is so much greater than it is for us – we
  • 27.9 vs. 33.9B CRM ServicesYour customers need you to make the transition. Sherrick to take CPopptyRon to take ISV opptyWhat do these oppty mean for you?Eg. of partner types that match up with each piece of the pie“Maybe you’ve got an idea that you want to take to marketOr your customers are clamoring for a cloud-based version of your existing applicationOr companies are coming to you looking guidance around how they can leverage the the cloud to do great things with the way they run their business” Cloud Services Forecast(Source: IDC, Worldwide and Regional Public IT Cloud Services 2010–2014 Forecast, June 2010)https://na1.salesforce.com/sfc/#version?id=068300000003vHXPublic IT cloud services will grow at over five times the rate of traditional IT products. Worldwide revenue from public IT cloud services exceeded $16 billion in 2009 and is forecast to reach $55.5 billion in 2014, representing a compound annual growth rate of 27.4%. This rapid growth rate is over five times the projected growth for traditional IT products (5%). (Source: IDC, Worldwide and Regional Public IT Cloud Services 2010–2014 Forecast, June 2010)Cloud will be an oversized contributor to IT industry growth. While spending on public IT cloud offerings in 2014 will reach 12% of the size of traditional IT product spending, it will be over 25% of the net-new growth in traditional IT products. Growth-oriented IT vendors will invest in proportion to this net-new growth impact, rather than cloud services' revenue impact. (Source: IDC, Worldwide and Regional Public IT Cloud Services 2010–2014 Forecast, June 2010)Segment mix will shift toward infrastructure and application development and deployment/platform as a service (PaaS). Among the five primary cloud services segments forecast in this document, cloud applications dominated in 2009, accounting for 49.1% of worldwide public IT cloud services revenue. We forecast by 2014 a less skewed distribution of revenue among these segments, with applications accounting for a little over one-third of market revenue, and increased revenue shares in infrastructure and application development and deployment (AD&D) segments. This shift will happen in part as a result of increasing IT cloud spending by enterprise IT groups and commercial cloud services providers (cloud SPs) relative to end-user spending. (Source: IDC, Worldwide and Regional Public IT Cloud Services 2010–2014 Forecast, June 2010)Adoption growth will shift away from U.S. dominance. Revenue from public IT cloud services in 2009 was heavily concentrated in the United States (70.2%). But by 2014, U.S. share will drop to 51.4%, with other regions/countries — notably Western Europe (30.2%) and Asia/Pacific (excluding Japan) (8.9%) — growing share rapidly. (Source: IDC, Worldwide and Regional Public IT Cloud Services 2010–2014 Forecast, June 2010)
  • IT Management leader BMC chose Force.com to build BMC ServiceDesk on Force.com. A complete ITIL based tool that allows IT organizations around the world to solve business and technical issues faster. Speed, innovation, Lower costs. It’s all there on Force.com
  • ServiceMAx have built and app that’s perfect for field service. Mobile and social, and they didn’t even have to worry about building that. They focused on their IP and are rolling it out in the right hands.
  • You may have heard George reference 2x, we’re seeing 3x and even 4x with custom
  • 3,000 + certified resources
  • We’re not here to treat you like a consumer, we’re here to treat you like a partnerThe next generation of IT requires the next generation partner model – on that is collaborative, iterative, and focused on delivering customer success/customer valueWhat is unique about the way we partner that ultimately phenomenal customer successProduct knowledge (free training)Differentiation (cloud-based certs)Building/awareness awarenessAppexchange/ready-made marketplacePricingH
  • MarketectureEmphasis on VMForce, ISVForce, AppforceChatterService Cloud
  • <Ron> And our ISVs have also realized amazing success – just look at what our AppExchange partners have accomplished when the leads passed turn into $$. We’re proud to say that partners have earned over 350+M plus from their AppExchange apps and we think is a testament to the quality of solutions that exist on the site.
  • Make sure th<Sherrick> And our partners have already realized amazing success – here is just a small sampling of consulting partners
  • Ron to review Sherrick
  • Salesforce.com offers the best program to help build your commercial cloud apps. Whether it’s planning, building, marketing or supporting your business needs, we have an award-winning partner program that complements our technologies.
  • Tie back to the slide re: we only succeed when you succeed – the people.We get you started on the right foot, when you sign up as a salesforce.com ISV partner, we pair you with and ISV account executive. You get expert help on helping you plan the fundamentals of your business.
  • If you are new to the cloud space, we also have expert technical resources who can help your technical stakeholders find the answers, support and inspiration they need.
  • You can start off with the largest cloud marketplace. The AppExchange.The AppExchange gives you access to 2+ million subscribers.Over 12,000 leads are passed on to partners every month. Security review fees: Free apps: no listing feeCommercial apps: $300 for first yr, $150 for subsequent yar.
  • Our staff will point you in the right direction
  • Partner portal is your one stop shop for success
  • Almost 2000 people in the conversation!
  • Network and have fun
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