Marc BenioffChairman and CEO
Stevie Wonder   will.i.am
Three Nobel Prize Winners58 American Academy of Arts andSciences17 Members Howard HughesInstitute71 Members Institute of M...
at Mission Bay
UCSF Track at Dreamforce: North Room 135                                                                    Unveiling the ...
Susan Desmond-HellmannChancellor, UCSF
UCSF Investment in Mission Bay            2000-2010                    2011-2014:                     2015+ $1.3 billion c...
T H E C O N C E RT F O R  FEATURING ROCK & ROLL LEGEND  Neil YoungWELCOME BY GENERAL COLIN POWELL     WITH OPENING PERFORM...
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain ...
Ten Year Computing Cycles10X more users with each cycle                                                                 20...
Fundamental Shift in Cloud Computing  Easy Fast   Low Cost             Cloud   Social Mobile
Yesterday We Showed You Cloud 2  Collaborate Company Wide     Close Deals Faster       Increase Service Productivity   Imp...
Welcome to CloudForce.com            Appforce    Siteforce   VMforce   ISVforce   100% open
Introducing the First Enterprise Database Built for Cloud 2                    open for any language, platform, and device...
Welcome to Cloud                                              ?Force.com            Appforce    Siteforce   VMforce   100 ...
Welcome to CloudForce.com            Appforce    Siteforce   VMforce   100 % Open   ISVforce
Today, the Hottest Mobile and Social Apps areWritten in Ruby
Ruby is the Language of Cloud 2                   Rapid Development                   Productive Programming              ...
Salesforce Announces Intent to Acquire:                         Designed by Developers for Developers                     ...
Made by Developers for Developers
Explosive Growth for Heroku                            >105,000 AppsNumber of Apps                            ~200 million...
Heroku and Salesforce.com Give Ruby Developers a Path tothe Enterprise1 Million Ruby Developers
A Killer Combination for Cloud 2#1 Open Ruby Platform               #1 Open Cloud Database
Welcome to CloudForce.com            Appforce    Siteforce   VMforce   Heroku   ISVforce
Byran SebastianCEO
Welcome to CloudForce.com            Appforce    Siteforce   VMforce   Heroku   ISVforce
Welcome to Cloud                                                              ?Force.com            Appforce    Siteforce ...
Bob BeauchampCEO
The Next Strategic Cloud from salesforce.com – Remedyforce                                                                ...
Welcome to CloudForce.com            Appforce    Siteforce   VMforce   Heroku   ISVforce
The Platform for Cloud 2George HuEVP, Platform, Marketing, Corporate Development
Pre-Cloud Platforms are on a Path to Nowhere                      Business Needs                                          ...
And with Cloud 2, the Gap is Getting Wider Every Day   “iPad?”        “Android?”      “Facebook?”          “Twitter?”
Traditional Platforms Make it Impossible for IT to Catch Up                                                               ...
What if there were a platform that was build for Cloud 2?
Force.com 2 is the Platform Built for Cloud 2                Welcome to Platform-as-a-Service for Cloud 2                 ...
Force.com 2 is the Fast Track to Cloud 2                                                                                  ...
What is Force.com 2 For? Your Entire Backlog  Departmental /                                                Consumer      ...
Force.com is The Way Forward From Your Legacy Platforms  Departmental /                                        Consumer   ...
Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce            Siteforce     VMforce              Heroku    ...
Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce            Siteforce     VMforce              Heroku    ...
Appforce: Departmental Apps that Deliver Business and IT Success                           Appforce
Appforce           Criteria Based Sharing           Bulk API Query/Retrieve           Configurable Visualforce Pages       ...
Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce            Siteforce     VMforce              Heroku    ...
Siteforce: A Revolutionary Way to Build and Update Websites                           SiteforceBusiness Users Make the   W...
20,000 Websites Powered by Force.com Today                                    Siteforce                         Dreamforce...
SiteforceProduct Demonstration
Force.com is the Fast, Open Path to Cloud 2 for AllYour Apps Appforce            Siteforce     VMforce              Heroku...
VMforce Shows Java Developers a Path to Cloud 26 Million Developers
Developers Leverage Existing Java Expertise - and the Benefits of the Cloud     Your Java Code                             ...
Announcing... VMforce Private Beta                         Visit the Developer Lab in Moscone West to Get a Now in Private...
Paul DaughertyCTO
Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce            Siteforce     VMforce              Heroku    ...
Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce            Siteforce     VMforce              Heroku    ...
ISVforce Instantly Gives You the Multi-tenant Magic of Force.com                                         ISVforce       In...
1,000 ISV Apps and     Counting!
Announcing New Force.com New ISV ApplicationsIT Management Suite   Corporate Learning        Contract            Product R...
Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce            Siteforce     VMforce              Heroku    ...
Michael Chasen, CEO    Deanna Johnston, CIO     Joe Drouin, CIO            Peter Winters, CIO       Mark White, CTO       ...
Deanna JohnstonCIO                  Bid Management App                  Pricing and Rebates App                  Samples M...
Joe DrouinCIO             Supplier Portal
Peter WintersCIO                Productivity Management App
Mark WhiteCTO             Recruiting App             Life Insurance App             Financial Advisor             Trade Pr...
Michael Chasen, CEO    Deanna Johnston, CIO     Joe Drouin, CIO            Peter Winters, CIO       Mark White, CTO       ...
Welcome to CloudForce.com            Appforce    Siteforce   VMforce   Heroku   ISVforce
More to come today...               and tomorrow.President Bill     General         Neil Young      Q&A with Marc and Park...
Thank you.             Marc Benioff             + Follow             follow me in the             dreamforce app
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
Dreamforce Keynote Day 2
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Dreamforce Keynote Day 2

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Marc Benioff, salesforce.com Chairman & CEO, welcomes attendees to Day 2 of Dreamforce 2010. Introduces new technology for Force.com; SiteForce, AppForce, Database.com and announces our latest acquisition, Heroku.com

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Dreamforce Keynote Day 2

  1. 1. Marc BenioffChairman and CEO
  2. 2. Stevie Wonder will.i.am
  3. 3. Three Nobel Prize Winners58 American Academy of Arts andSciences17 Members Howard HughesInstitute71 Members Institute of Medicine22,000 Employees
  4. 4. at Mission Bay
  5. 5. UCSF Track at Dreamforce: North Room 135 Unveiling the Mysteries of the The Future of Healthcare Sugar: The Bitter Truth Mind, Memory, and Aging Mark Laret Dr. Robert Lustig Dr. Bruce Miller UCSF Medical Center UCSF Medical Center UCSF Medical Center Peak Performance with Sports Medicine Healing Patients Before Birth How to Outsmart Stress Dr. Diana Farmer Dr. Margaret Chesney Dr. Anthony Luke, Dr. Thomas Vail, UCSF Medical Center UCSF Medical Center UCSF Medical Center
  6. 6. Susan Desmond-HellmannChancellor, UCSF
  7. 7. UCSF Investment in Mission Bay 2000-2010 2011-2014: 2015+ $1.3 billion capital investment $1.6 billion planned $2.0 billion potential future State of the art research labs investment investment Community center Neurosciences buildingCardiovascular research institute UCSF Medical Center Orthopedic clinic
  8. 8. T H E C O N C E RT F O R FEATURING ROCK & ROLL LEGEND Neil YoungWELCOME BY GENERAL COLIN POWELL WITH OPENING PERFORMANCE BY JOANNA NEWSOM SPECIAL AFTER-PARTY WITH DJ SET BY WILL.I.AM
  9. 9. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materializeor if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by theforward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including anyprojections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regardingstrategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionalityfor our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results andrate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and otherlitigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operatinghistory, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customerdeployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for themost recent fiscal quarter ended October 31, 2010. This documents and others containing important disclosures are available on the SEC Filingssection of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that arecurrently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  10. 10. Ten Year Computing Cycles10X more users with each cycle 2000s Mobile Cloud Computing Cloud 1 1990s Desktop Cloud Computing 1980s Client/server Computing 1970s Mini Computing 1960s Mainframe Computing
  11. 11. Fundamental Shift in Cloud Computing Easy Fast Low Cost Cloud Social Mobile
  12. 12. Yesterday We Showed You Cloud 2 Collaborate Company Wide Close Deals Faster Increase Service Productivity Improve Data Accuracy Run Your Business Faster Manage Data in the Cloud
  13. 13. Welcome to CloudForce.com Appforce Siteforce VMforce ISVforce 100% open
  14. 14. Introducing the First Enterprise Database Built for Cloud 2 open for any language, platform, and device trusted by 80,000+ companies cloud 2 database for social & mobile apps
  15. 15. Welcome to Cloud ?Force.com Appforce Siteforce VMforce 100 % Open ISVforce
  16. 16. Welcome to CloudForce.com Appforce Siteforce VMforce 100 % Open ISVforce
  17. 17. Today, the Hottest Mobile and Social Apps areWritten in Ruby
  18. 18. Ruby is the Language of Cloud 2 Rapid Development Productive Programming Mobile & Social Apps Massive Scale “Everyday, it just amazes me. ” http://iggy.nu/8-reasons-i-love-ruby
  19. 19. Salesforce Announces Intent to Acquire: Designed by Developers for Developers Instant Deployment & Scaling Open Architecture & Ecosystem #1 Cloud Application Platform for Ruby
  20. 20. Made by Developers for Developers
  21. 21. Explosive Growth for Heroku >105,000 AppsNumber of Apps ~200 million web request/day ~3,000 new apps every week “ Heroku is awesome. ” 24 Nov at 10:10 AM by Seventhapollo on Twitter
  22. 22. Heroku and Salesforce.com Give Ruby Developers a Path tothe Enterprise1 Million Ruby Developers
  23. 23. A Killer Combination for Cloud 2#1 Open Ruby Platform #1 Open Cloud Database
  24. 24. Welcome to CloudForce.com Appforce Siteforce VMforce Heroku ISVforce
  25. 25. Byran SebastianCEO
  26. 26. Welcome to CloudForce.com Appforce Siteforce VMforce Heroku ISVforce
  27. 27. Welcome to Cloud ?Force.com Appforce Siteforce VMforce Heroku ISVforce
  28. 28. Bob BeauchampCEO
  29. 29. The Next Strategic Cloud from salesforce.com – Remedyforce INCIDENT KNOWLEDGE MANAGEMENT ASSET / INVENTORY MANAGEMENT MANAGEMENT CHANGE PROBLEM MANAGEMENT MANAGEMENT SERVICE SELF-SERVICE DESK IT CONFIGURATION PORTAL MANAGEMENT DATABASE ISV CONTENT ISV ECOSYSTEM LIBRARY APPLICATIONS ADDITIONAL APPLICATIONS COMMUNITY REPORTING INTEGRATION FORUMS CHATTER MOBILITY INTEGRATION INTEGRATION
  30. 30. Welcome to CloudForce.com Appforce Siteforce VMforce Heroku ISVforce
  31. 31. The Platform for Cloud 2George HuEVP, Platform, Marketing, Corporate Development
  32. 32. Pre-Cloud Platforms are on a Path to Nowhere Business Needs $500B IT Debt Gap*IT Projects IT Delivery “ The scale of the problem is significantly greater Time than it has ever been. ” *Gartner: ‘IT Debt’ to be $500 billion this year, with potential to grow to $1 trillion by 2015. September 23, 2010
  33. 33. And with Cloud 2, the Gap is Getting Wider Every Day “iPad?” “Android?” “Facebook?” “Twitter?”
  34. 34. Traditional Platforms Make it Impossible for IT to Catch Up Your Cloud 2 Make App Mobile AppsBuild App Deploy Infrastructure Complete App and Social Days Weeks Months ???
  35. 35. What if there were a platform that was build for Cloud 2?
  36. 36. Force.com 2 is the Platform Built for Cloud 2 Welcome to Platform-as-a-Service for Cloud 2 No HardwareFast to Build Complete Cloud 2 Built -in Open or Software
  37. 37. Force.com 2 is the Fast Track to Cloud 2 Your Cloud 2Traditional Software Make App Apps and Hardware Build Deploy Mobile and Complete App App Infrastructure Social Days Weeks Months ??? Your Cloud 2 Apps Days Force.com is 5X faster. *IDC Report: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, September, 2009. Applies to development of custom applications on Force.com. Study sponsored by salesforce.com.
  38. 38. What is Force.com 2 For? Your Entire Backlog Departmental / Consumer Websites Enterprise Java Apps Packaged AppsCollaborative Apps Facing Apps Julie Fleigle Daniel Sheehan Paul Daughtery Narinder Singh Michael Chasen The Häagen- Dunkin’ Brands Accenture Appirio Blackboard Dazs Shoppe Company
  39. 39. Force.com is The Way Forward From Your Legacy Platforms Departmental / Consumer Websites Enterprise Java Apps Packaged AppsCollaborative Apps Facing Apps Lotus Notes
  40. 40. Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce Siteforce VMforce Heroku ISVforce Departmental / Websites Enterprise Java Apps Ruby Apps Packaged AppsCollaborative Apps
  41. 41. Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce Siteforce VMforce Heroku ISVforce Departmental / Websites Enterprise Java Apps Ruby Apps Packaged AppsCollaborative Apps
  42. 42. Appforce: Departmental Apps that Deliver Business and IT Success Appforce
  43. 43. Appforce Criteria Based Sharing Bulk API Query/Retrieve Configurable Visualforce Pages Reduce Apex Governor Limits 70% + 50 more *Planned availability in Spring, 2011.
  44. 44. Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce Siteforce VMforce Heroku ISVforce Departmental / Websites Enterprise Java Apps Ruby Apps Packaged AppsCollaborative Apps
  45. 45. Siteforce: A Revolutionary Way to Build and Update Websites SiteforceBusiness Users Make the Web Developers Make the Simple Changes Complex Changes Simply *Visual Designer, CMS, and Components currently planned to be generally available in 2011
  46. 46. 20,000 Websites Powered by Force.com Today Siteforce Dreamforce Agenda Builder Online Catalog Consumer Website Daniel Sheehan Built in 2 Weeks Built in 9 Weeks Built in 2 Weeks
  47. 47. SiteforceProduct Demonstration
  48. 48. Force.com is the Fast, Open Path to Cloud 2 for AllYour Apps Appforce Siteforce VMforce Heroku ISVforce Departmental / Websites Enterprise Java Apps Ruby Apps Packaged AppsCollaborative Apps
  49. 49. VMforce Shows Java Developers a Path to Cloud 26 Million Developers
  50. 50. Developers Leverage Existing Java Expertise - and the Benefits of the Cloud Your Java Code Run in Our Cloud
  51. 51. Announcing... VMforce Private Beta Visit the Developer Lab in Moscone West to Get a Now in Private Beta Hands-on Experience with VMforce
  52. 52. Paul DaughertyCTO
  53. 53. Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce Siteforce VMforce Heroku ISVforce Departmental / Websites Enterprise Java Apps Ruby Apps Packaged AppsCollaborative Apps
  54. 54. Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce Siteforce VMforce Heroku ISVforce Departmental / Websites Enterprise Java Apps Ruby Apps Packaged AppsCollaborative Apps
  55. 55. ISVforce Instantly Gives You the Multi-tenant Magic of Force.com ISVforce Infrastructure Application Trials and Auto- Customer Mobile and Services Services Provisioning Upgrade Success Console SocialISVs
  56. 56. 1,000 ISV Apps and Counting!
  57. 57. Announcing New Force.com New ISV ApplicationsIT Management Suite Corporate Learning Contract Product Requirements Remedyforce Management Management Management Insurance Life Schwab Intelligent One Referral Insurance Underwriter and Annuity Integration Healthcare Application Workbench
  58. 58. Force.com 2: The Fast Track to Cloud 2 for All Your Apps Appforce Siteforce VMforce Heroku ISVforce Departmental / Websites Enterprise Java Apps Ruby Apps Packaged AppsCollaborative Apps
  59. 59. Michael Chasen, CEO Deanna Johnston, CIO Joe Drouin, CIO Peter Winters, CIO Mark White, CTO Celebration of Success
  60. 60. Deanna JohnstonCIO Bid Management App Pricing and Rebates App Samples Management App
  61. 61. Joe DrouinCIO Supplier Portal
  62. 62. Peter WintersCIO Productivity Management App
  63. 63. Mark WhiteCTO Recruiting App Life Insurance App Financial Advisor Trade Promotion App Innovation App
  64. 64. Michael Chasen, CEO Deanna Johnston, CIO Joe Drouin, CIO Peter Winters, CIO Mark White, CTO Celebration of Success
  65. 65. Welcome to CloudForce.com Appforce Siteforce VMforce Heroku ISVforce
  66. 66. More to come today... and tomorrow.President Bill General Neil Young Q&A with Marc and Parker Clinton Colin Powell Moscone South, Gateway Ballroom Thursday, 9:45 AM
  67. 67. Thank you. Marc Benioff + Follow follow me in the dreamforce app
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