Dreamforce 2012 Keynote
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Dreamforce 2012 Keynote



Salesforce.com Chairman & CEO Marc Benioff presented this keynote at Dreamforce 2012 on September 19, 2012 at San Francisco's Moscone Convention Center. Marc Benioff presented Salesforce's vision of ...

Salesforce.com Chairman & CEO Marc Benioff presented this keynote at Dreamforce 2012 on September 19, 2012 at San Francisco's Moscone Convention Center. Marc Benioff presented Salesforce's vision of how its cloud computing solutions can transform companies into socially connected enterprises, enabling organizations to delight their customers in amazing new ways. View the keynote videos at: http://www.youtube.com/dreamforce



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Dreamforce 2012 Keynote Presentation Transcript

  • 1. BUSINESS IS SOCIALMarc BenioffChairman, CEO@beniofffacebook.com/benioff 4
  • 2. The Social Revolution1960s 1970s 1980s 2010sMainframe Mini Client ServerComputing Computing Computing Social 2000s Revolution Mobile 1990s Computing Cloud Computing x 10x 100x 1,000x 10,000x 100,000x 13
  • 3. The Social Revolution 4.5 Billion social usersSources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia 14
  • 4. Social Revolution: Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social “ $1.3 Trillion in value can be unlocked through social technologies. ” 2008 2009 2010 2011 2012Source: 2012 McKinsey Global Institute Study: “The Social Economy” 15
  • 5. Social Revolution: Customers Flocking to SocialChannels Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth 123% growth in social customersJun 2010 Dec 2010 Jun 2011 Dec 2011 Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study 17
  • 6. Social Revolution: Customer Conversations Exploding 150M conversations per day2009 2010 2011 2012 Sources: Twitter, Visible Technologies 18
  • 7. Connect with Your Customers in a Whole New Way Connected Connected Customers Products Connected Connected Partners Employees 21
  • 8. The social revolution is a trust revolution. 22
  • 9. Are You and Your Company Going through aSocial Revolution? Your Customers, Employees, and What About to Your Partners Are Connected Company? 23
  • 10. Sales Cloud: Sales is SocialWorld’s #1 Sales Application#1 in SFA Market Share (IDC)Magic Quadrant Leader (Gartner)Customers Have Increased Sales by 27%* *Source: 2012 Third-party survey of 5,500 salesforce.com customers 44
  • 11. Data.com: Data is SocialClean Your Data in One ClickTarget New ProspectsLink Your Data to Social Networkswith Social Key 46
  • 12. Salesforce Touch Generally AvailableFirst Fully Mobile Sales ApplicationEasy to Access Your Salesforce DataDesigned for Any Device (HTML 5)Now Generally Available for iPad 47
  • 13. Partners are Social: Partner CommunitiesSell as a Team with Resellers,Distributors or any Channel PartnerNext Generation Portal: SocialCommunityPrivate, Secure Partner CollaborationPilot with Winter ’13 48
  • 14. Service Cloud: Sunlight SearchFederated Search EngineSearch Internal Objects Such as KnowledgeSearch External Sources Such as SharepointPilot in Winter ’13 *Source: 2012 Third-party survey of 5,500 salesforce.com customers 61
  • 15. Your Customers are Social:Chatter Communities for ServiceSocial Front Office for CustomersSingle Place for Customer SupportSeamless Experience Across ChannelsPilot with Winter ’13 63
  • 16. Marketing is Social: The Biggest Shift in 60 Years 75
  • 17. Marketing Cloud: Marketing is SocialManage Your Brand Presence Across Social ChannelsMeasure Activity & EngagementOptimize & Target With Social Advertising 77
  • 18. Introducing Salesforce Chatter CommunitiesFacebook for Partners, Customers, and EmployeesTrusted Security and SharingPilot with Winter ’13 90
  • 19. Introducing Salesforce ChatterboxSync Files Across DevicesPreview/Read DocumentsSecure File SharingPilot with Winter ’13 91
  • 20. Work.com: Work is SocialWorld’s First Social Performance Management AppAlign, Motivate, and Drive Team PerformanceSocial, Transparent, Real-timeWork Better, Together 100
  • 21. Salesforce Platform: Innovation is Social#1 Cloud Platform Market Share (IDC)#1 Cloud Platform (Forrester)800,000 DevelopersBuild and Deliver Social & Mobile AppsForce.com Heroku Site.com Database.com Chatter AppExchangeEmployee Consumer Websites Databases Collaboration ISV Services Communities Touch Identity Apps Apps 112
  • 22. AppExchange: World’s Leading EnterpriseApp Marketplace1,700+ Social Enterprise AppsEvery Major Business CategoryEasy-to-install by Admins & End UsersUsed by 70% of Fortune 100 113
  • 23. Introducing Salesforce IdentityIntegrated: Single Sign-On for Cloud and Mobile AppsTrusted: Centralized Access Management and ProvisioningSocial: Easily Exchange Chatter DataStandards-based: SAML 1.1 & 2.0, OAuth,OPenID Connect, & SCIM 115
  • 24. Introducing Salesforce.com CanvasGet Apps in Salesforce, Just Like FacebookNow Bring Java and .NET Apps Easily into Force.comCreate a Seamless User ExperienceLeverage Your Existing Developers and apps Embed Any App 116
  • 25. Introducing Heroku Enterprise for JavaFull Stack JavaHeroku runtimeNative Java toolsEnterprise Support 118
  • 26. Introducing Salesforce Touch PlatformWrite Once, Deploy AnywhereHTML5, Native, HybridTrusted Security and Sharing 119
  • 27. Salesforce Architecture Social Front-EndAny Social Sales Network Service Marketing Work.com AppExchange Back-end Systems Chatter AppExchange Apps Any System Identity Data.com ERP Finance Force.com Site.com Heroku Communities Salesforce Database.com Platform Cloud, Social, Mobile 124
  • 28. Connect With Your Customers in a Whole New Way ConnectedConnected ProductsCustomers Connected Connected Partners Employees 126
  • 29. 133