Understand Force.com in 60Minutes or LessPlatform TrackJosh Kaplan, Salesforce.com, Senior Product Manager@joshsfdcAdam To...
Adam TormanSenior Product Manager@atorman
Josh KaplanSenior Product Manager@joshsfdcThe Mayor of Dreamforce!
Cloud App Platforms Allow You to Build Apps YouDidn’t Think Possible 12 Months Ago                                      So...
Salesforce is the Proven Cloud App PlatformDemanding     1,500,000+      1,400,000+     50 Billion+                    All...
A Complete Platform For Building Apps                                                     Development Platform            ...
Use Case: UberJet
Tab NavigationUser Experience                                        App PickerCustomizable Layouts                       ...
App Exchange    http://appexchange.salesforce.com/listingDetail?listingId=a0N300000016d25EAA!
Setup User Experience                       Find Setup                         Nodes                                     S...
Define the Data Model                                Drag and Drop             Object and Field                 Palate    ...
Incorporate Your Logic                     Declarative Logic (point and click)                         •  Field Requiredne...
Using Formula Logic and Validation Rules Formula Field toshow reward level                                                ...
Workflow Rule CriteriaYour Rules                               (WHEN)  Workflow Evaluation   Criteria (WHEN)         Workf...
FlowDesign-Time Tool                   Run-Time Flow
Make it Better with Visualforce                                       Custom UIStandard Controller                        ...
Push the Envelope with ApexJava-like OO languageStrongly-typedTight Integration with  Salesforce.com DataDesigned for Mult...
The Many Faces Of Apex                                UI Layer Program                                     Control        ...
Customize Once, Access Everywhere                                    s                                 ne                 ...
Open and Real-time APIs                                                           Apex Data Loader     Mobile            E...
Users Everywhere•  Add multiple users   quickly•  Add single users with   more detail•  Use the sObject API   for bulk•  U...
Scalable and Simple Security      Profiles & Permission Sets                     Sharing          §  What tables and colu...
A Complete Platform For Building Apps                                                     Development Platform            ...
The Force.com WorkbookDownload the Workbook: http://bit.ly/forcedotcomworkbookCreate an end-to-end Application   §  Wareh...
Resources  §  Developer Sign-up – $Free Org      http://developer.force.com/join  §  Trust      http://trust.salesforce....
Josh Kaplan             Adam TormanSenior Product Manager   Senior Product Manager       @joshsfdc                @atorman
Understanding Force.com in 60 Minutes or Less
Understanding Force.com in 60 Minutes or Less
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Understanding Force.com in 60 Minutes or Less

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What is Force.com? How does it work? Where do I get started? If you're new to Salesforce, join this jumpstart session to discover how you can enable innovation for your organization by building social, mobile, and real-time apps with Force.com.

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Understanding Force.com in 60 Minutes or Less

  1. 1. Understand Force.com in 60Minutes or LessPlatform TrackJosh Kaplan, Salesforce.com, Senior Product Manager@joshsfdcAdam Torman, Salesforce.com, Senior Product Manager@atorman
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements.
  3. 3. Adam TormanSenior Product Manager@atorman
  4. 4. Josh KaplanSenior Product Manager@joshsfdcThe Mayor of Dreamforce!
  5. 5. Cloud App Platforms Allow You to Build Apps YouDidn’t Think Possible 12 Months Ago Social Mobile Real Time
  6. 6. Salesforce is the Proven Cloud App PlatformDemanding 1,500,000+ 1,400,000+ 50 Billion+ All Major Customers Custom Apps Installs Transactions /QTR Certifications Q3FY09 Q4FY10 Q1FY12
  7. 7. A Complete Platform For Building Apps Development Platform Form Builder Report Builder Visual Workflow Multi-tenant code Social collaboration execution framework Cloud Database Massively Scalable Data ACID Transactions Social Data Mobile Self-tuning Service & Triggers Model Query Optimizer REST & SOAP Row Level Identity & Backups & Enterprise API’s Security Authentication Disaster Recovery Search Cloud Infrastructure ISO 27001 Proven Automatic Trusted Real-time Certified Security Reliability Elasticity Status Upgrades Real-time Salesforce to Salesforce Global Data Highest Multi-tenant Sandbox Centers Performance Kernel
  8. 8. Use Case: UberJet
  9. 9. Tab NavigationUser Experience App PickerCustomizable Layouts Customizable Lists
  10. 10. App Exchange http://appexchange.salesforce.com/listingDetail?listingId=a0N300000016d25EAA!
  11. 11. Setup User Experience Find Setup Nodes System OverviewCustomization Tools Most Recent Items
  12. 12. Define the Data Model Drag and Drop Object and Field Palate Easily Build Schema Relationships
  13. 13. Incorporate Your Logic Declarative Logic (point and click) •  Field Requiredness/Uniqueness •  Audit History Tracking •  Workflows Rules & Approval Processes Formula-Based Logic (spreadsheet-like) •  Formula Fields •  Data Validation Rules •  Workflows Rules & Approval Processes Procedural Logic (code) • Apex Triggers • Apex Classes
  14. 14. Using Formula Logic and Validation Rules Formula Field toshow reward level Roll Up Summary of Miles Travelled Validation Rule to check how many passengers there will be
  15. 15. Workflow Rule CriteriaYour Rules (WHEN) Workflow Evaluation Criteria (WHEN) Workflow Action (WHAT)
  16. 16. FlowDesign-Time Tool Run-Time Flow
  17. 17. Make it Better with Visualforce Custom UIStandard Controller Iterate over records using DataTable
  18. 18. Push the Envelope with ApexJava-like OO languageStrongly-typedTight Integration with Salesforce.com DataDesigned for Multi-tenancy 2 Billion+ Lines of Apex CodeIntegrated Testing Framework
  19. 19. The Many Faces Of Apex UI Layer Program Control Javascript Integration Inbound Email Handling Asynchronous Batch Database Processing Custom Web Triggers Services
  20. 20. Customize Once, Access Everywhere s ne p ho rt Sma Tablet De skt op
  21. 21. Open and Real-time APIs Apex Data Loader Mobile External Apps Callouts Data ETL •  SOAP or REST API •  Extract•  REST API •  Bulk API •  Apex Callouts •  Transform•  Mobile SDKs •  Apex Web Svcs •  Outbound Msgs •  Load •  Metadata API •  SOAP & Bulk API •  Streaming API Security and Validation Rules Force.com Platform
  22. 22. Users Everywhere•  Add multiple users quickly•  Add single users with more detail•  Use the sObject API for bulk•  Use REST API•  Use SAML for upsert
  23. 23. Scalable and Simple Security Profiles & Permission Sets Sharing §  What tables and columns can I access §  What rows can I access §  Read/Create/Edit/Delete §  Read/Write/Transfer/Full Jets Tableü  Read ü  Readü  Create Name Airport Code ü  Writeü  Edit Zephyr JFKq  Delete White Cloud SFO q  Read q  Edit
  24. 24. A Complete Platform For Building Apps Development Platform Form Builder Report Builder Visual Workflow Multi-tenant code Social collaboration execution framework Cloud Database Massively Scalable Data ACID Transactions Social Data Mobile Self-tuning Service & Triggers Model Query Optimizer REST & SOAP Row Level Identity & Backups & Enterprise API’s Security Authentication Disaster Recovery Search Cloud Infrastructure ISO 27001 Proven Automatic Trusted Real-time Certified Security Reliability Elasticity Status Upgrades Real-time Salesforce to Salesforce Global Data Highest Multi-tenant Sandbox Centers Performance Kernel
  25. 25. The Force.com WorkbookDownload the Workbook: http://bit.ly/forcedotcomworkbookCreate an end-to-end Application §  Warehouse Management §  E-commerce Storefront10 x 30 minute tutorials §  Bottom up •  Database to Storefront §  Each Tutorial Builds Upon the Previous §  Build in Developer Edition Now!
  26. 26. Resources §  Developer Sign-up – $Free Org http://developer.force.com/join §  Trust http://trust.salesforce.com §  Ideas Exchange http://ideas.salesforce.com §  New Release Information http://developer.force.com/releases
  27. 27. Josh Kaplan Adam TormanSenior Product Manager Senior Product Manager @joshsfdc @atorman

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