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Cloud Expo with 350 Companies All Under One Roof IT Management Time & Expense eCommerce Search Email & Calendar Sync Surveys ERP Telephony Event Management Websites Field Service Forecasting & Territory Mgmt Geolocation Human Resources Marketing Automation Mass Emails Accounting Contact Management Payment Processing Admin & Developer Tools Consulting Services Productivity Agent Productivity Dashboards & Reports Product Management Campaign Management Document Management Quotes & Orders Chat & Web Conferencing Data Cleansing Sales Intelligence Compensation Management Integration Sales Methodologies
Und Red Hot Chili Peppers! er th e Br idge ScBy ar th Tis eW su nd e ay rou )G Oh y er (H e igh n o w tio S n H ca rni lifo Ca
Amazing Events Taking Place Year Round• Cloudforce Tours• Local User Groups+ All The Online Conversations http://flickr/salesforce
100,000 Companies Sharing Best Practices All Running On a Common Business Platform
Companies with Incredible Stories Innovation Like We’ve Never Seen Before
What Is the Community Talking About? Recruiting Custom Apps CollaborationSocial Strategy Data Quality Sales Productivity Workflow Performance Management Communities Generating Leads Adoption Reporting Multi-Channel Support Mobile Apps Customization Seasonal Releases Marketing Automation
Rise of the Social Customer Interesting Friend Concept I’ve Got a Friend Friend Question This Might Following Be Helpful Brand Like +1 Following Worth Influencer Following Reading Status Following update
Our Social Transformation Social Customer Profile Content Social Marketing Workforce Social Campaigns Online Community Social Advertising Listening & Engaging Social Social PR/ Channels Content Social AR Marketing Marketing Automation Eventshttp://youtube.com/salesforcesocial
Today’s Agenda Tapping into the Power of Community Getting Answers to Questions Content & Conversations That Delight Where To Find Great Content Incredible Success Stories From Our MVPs Advice From Our Customer Heroes We want to inspire you! #df12
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TAPPING INTOTHE POWER OFCOMMUNITYNathan FreitasCommand Center @natespeak
Conversation Volume # !80,000 ? @Brand MentionsEach Month 1,200 26,000 Actively Engaged Read by the Community Team
What Types of Posts Do We See? wins argh news ideas sales help
Tweetshelp Salesforce @salesforce 2m @thogge your best bet is to post it to our answers forum: http://answers.salesforce.com or you can use #askforce to reach our twitter community. Tyler Hogge @thogge 16m @salesforce can I build a dash that shows trends? EG number of calls made each week for the last 10 weeks?
help Why Use Answers? • 2+ Answers Per Question • Upload Images • More Powerful Search • Clarify Questions • More than 140 Characters • Mark Best Answer
Tweetshelp Tyler Hogge @thogge 3m @christophera owe you. Much appreciated. Christopher Eikanger @christopherea 29m @thogge do a matrix summary report with create date (summarized by week/month) and rep name on the second column. Christopher Eikanger @christopherea 30m @thogge Yes, if calls are logged as tasks, you can create a summarized report by created date and display a trend line on db #askforce Salesforce @salesforce 1h @thogge your best bet is to post tour our answers forum: http://answers.salesforce.com or you can use #askforce to reach our twitter community. Tyler Hogge @thogge 1h @salesforce can I build a dash that shows trends? EG number of calls made each week for the last 10 weeks?
Tweetshelp Salesforce @salesforce @SalesforceHulk sorry to hear that you’re running into 1m trouble. Log a case at http://help.salesforce.com and we’ll give you a call to ﬁgure it out. SALESFORCE HULK @SALESFORCEHULK 18m argh HULK IS SAD. HULK CANNOT SEE CAMPAIGNS TAB. IF NO HELP HULK SMASH!
Tweetsideas Salesforce @salesforce 1m @EgoTurns Thanks for the feedback, make sure to vote up the idea on the IdeaExchange! bit.ly/qpFUER Mel @EgoTurns 58m I really love Salesforce, but I’d love it more if I could mass edit my email templates.
NLWidder @NLWidder 15m Now I’m @salesforce @salescloud and @servicecloud Tweetscertiﬁed! @salesforcecert #goodnewswins Brent Downey @brentdowney 24m I am determined to become a @salesforce #MVP! Becka D @sfdc_nerd 39m @salesforce Thanks! The best part? We can count our relationship in DFs. We started dating a month before I went to my ﬁrst @Dreamforce Eitan Saban @EitanSaban 46m again and again - really amazed with SFDC’s platform scalability Erik Eklund @ErikEklundMKE 58m Upgrading to @salesforce Unlimited Edition. Suuuuuuuuper stoked right now! Beaky Webster @BeckyMaeW 1h Just #overheard from @salesforceQueen: “Sometimes salesforce makes me too excited to sleep.” #DF12Ready
Tweetswins Gary Polmater @DarthGary 2s Boom! http://youtu.be/GT4QM86txC4 #ChatterMeMaybe Krish @krishnan 1m You know what will be really cool? @benioff having an empty chair at #df12 opening and talking to Larry. Jeff Grosse @CRMFYI 4m @TooSaaSy drank half my Guinness last night at #Tour2DF. I would have bought you your own pic.twitter.com/ xjvvAH1U NLWidder @NLWidder 15m Now I’m @salesforce @salescloud and @servicecloud certiﬁed! @salesforcecert #goodnews Brent Downey @brentdowney 24m I am determined to become a @salesforce #MVP! Becka D @sfdc_nerd 39m
TAPPING INTOTHE POWER OFCOMMUNITYNathan FreitasCommand Center @natespeak
Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years Old Way New Way Engaging Transparent Targeted Unsolicited One to many Untargeted
But Social Has Created Chaos for MarketingTactics and Tools Need to Adapt Uncoordinated Limited Action Insight Sales Developers Recruiting Support Events Intl Campaigns PR Product Mktg
#1 in Social Listening #1 in Social MarketingListening Engagement Workﬂow Content Social Ads Measurement
What We’re Managing in Buddy Media 350 Pieces of Content Per Month 129 200+ Individual Channels Content Contributors
Product Teams Sales Coordinated Action EnterpriseAdministrationDevelopers Deep Targeting Events Recruiting Aggregated Reporting
Connecting Social to the Heart of CRMClicks on a Watched a Posted a Read a Viewed a Became Liked a Re-Tweeted Brand Tweet Video Question Post Presentation a Fan Post a Post Mention SEM Free Trial Contact Me Event Registration eBook Offer 1 Lead Scoring Social Customer 2 Campaign Attribution Profile 3 Personalization
Focused on Content That Delights Retweets Likes Shares Comments Positive Sentiment Collaboration
OUR MVPs AREAMAZING!Erica KuhlMVP Program @ericakuhl
Characteristics of an MVPKnowledgeableSalesforce Ninjas Accessible Actively Engaged 9+ days a monthLeaders Embody the Characteristics of the Salesforce Community
A Big Thanks To Our MVPs Winter’12 MVPs Javier Gonzalez Matt Bertuzzi James Hemsley Chris O Davies Nebojsa Zgonjanin Courtney House Dave Manelski Daniel Hoechst 78Active MVPs Hannes Ellerbrock Natalie Regier Francis Pindar Syed Talha Spring’12 MVPs Andrew Gross Scott Hemmeter David Pier Jason Atwood Jared Miller 2012 Deepa Patel Jason Paquett
Fireside Chat with MVPsCommunity @DF12Erica Kuhl Michael Farrington Rebecca Dente Matt LambSalesforce.com RingLead Achievers Appirio @ericakuhl @michaelforce @sfdc_nerd @SFDCMatt