Everyone knows good data is what makes sales and marketing run like a charm and CRM adoption skyrocket. But how do you gather good data to fuel your business? And after gathering this data, how do you keep it clean? This session offers customer best practices on capturing quality lead data, validating and updating this data, and maintaining clean CRM data overall. Learn how Jigsaw can clean up your dirty data, fill in incomplete existing records, and give you a massive new source of leads, contacts, and accounts.
Presented by: David Hughan, salesforce.com, Greg Malpass, Traction and Kevin Kramer, Riverbed