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Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
Content & Conversations That Delight
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Content & Conversations That Delight

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Section three of the Community Keynote at Dreamforce 2012.

Section three of the Community Keynote at Dreamforce 2012.

Published in: Business, Technology
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  • 1. CONTENT &CONVERSATIONSTHAT DELIGHTJennifer BurnhamContent Marketing @jennydburnham
  • 2. Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years Old Way New Way Engaging Transparent Targeted Unsolicited One to many Untargeted
  • 3. But Social Has Created Chaos for MarketingTactics and Tools Need to Adapt Uncoordinated Limited Action Insight Sales Developers Recruiting Support Events Intl Campaigns PR Product Mktg
  • 4. #1 in Social Listening #1 in Social MarketingListening Engagement Workflow Content Social Ads Measurement
  • 5. What We’re Managing in Buddy Media 350 Pieces of Content Per Month 129 200+ Individual Channels Content Contributors
  • 6. Product Teams Sales Coordinated Action EnterpriseAdministrationDevelopers Deep Targeting Events Recruiting Aggregated Reporting
  • 7. Connecting Social to the Heart of CRMClicks on a Watched a Posted a Read a Viewed a Became Liked a Re-Tweeted Brand Tweet Video Question Post Presentation a Fan Post a Post Mention SEM Free Trial Contact Me Event Registration eBook Offer 1 Lead Scoring Social Customer 2 Campaign Attribution Profile 3 Personalization
  • 8. Focused on Content That Delights Retweets Likes Shares Comments Positive Sentiment Collaboration
  • 9. Get Your Digital Snacks
  • 10. http://YouTube.com/Dreamforce
  • 11. http://Blogs.Salesforce.com
  • 12. http://Blogs.Salesforce.com
  • 13. http://Blogs.Salesforce.com
  • 14. Knowledgewins Success Open Collaboration Breakthroughs Alignment Thought Leadership Insight Speed
  • 15. @vhaseman @kevinwood@kendallsf @jennydburnham @mariaignatova
  • 16. CONTENT &CONVERSATIONSTHAT DELIGHTJennifer BurnhamContent Marketing @jennydburnham

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