Community Managers: The Ultimate Improv Artists

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Community management is on the rise as business communities are increasingly linked to business benefits. But community management requires a special set of skills more akin to improv theatre than …

Community management is on the rise as business communities are increasingly linked to business benefits. But community management requires a special set of skills more akin to improv theatre than traditional management. Let’s take a look at the skills required for community management success.

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  • 1. Community Managers: The Ultimate Improv Artists Community management is on the rise as business communities are increasingly linked to business benefits. But community management requires a special set of skills more akin to improv theatre than traditional management. Let’s take a look at the skills required for community management success. How DO THE BEST COMMUNITY MANAGERS THINK ON THEIR FEET? BE A TROUPE Show Up If no one shows up to participate, there won’t be much of a community. The community manager must influence members to show up and bring their best. While you represent the interests of the community and the company simultaneously, they should ultimately be aligned. GET FEEDBACK Be Vulnerable By being vulnerable and admitting upfront that they don’t know the answers, managers helps build trust and get other people to participate. A community manager must always be on the lookout for feedback from members of the community, as well as actively solicit it. USE PROPS PASS THE BATON Proactive programming spurs discussion, increases opportunities for collaboration, and relationship building, and brings previously silent people into the conversation. When someone asks a question, give someone else an opportunity to contribute – and if the conversation gets stuck, get creative and entice someone else to step up. Juggle While ideally no balls get dropped, realistically the Community Manager must know the difference between a must-have and a nice-to-have - which means letting some things go for the health of the community. Happy community manager appreciation day 2014!