Community Conference Keynote

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These are the slides from our 2nd annual community conference at Dreamforce. …

These are the slides from our 2nd annual community conference at Dreamforce.

There is an abridged version available on YouTube.
http://www.youtube.com/watch?v=WxC0X7ypaDQ

More in: Business , Technology
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  • 1. Community Conference Tuesday, August 30th 2011 @EricaKuhl @JamieGrenney
  • 2. Safe Harbor StatementSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of theassumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statementswe make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability,subscriber growth, earnings, revenues, or other nancial items and any statements regarding strategies or plans of management for future operations,statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of ourservices.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,new products and services, our new business model, our past operating losses, possible uctuations in our operating results and rate of growth, interruptionsor delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, andutilization and selling to larger enterprise customers. Further information on potential factors that could affect the nancial results of salesforce.com, inc. isincluded in our annual report on Form 10-Q for the most recent scal quarter ended April 30, 2011. This documents and others containing important disclosuresare available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not bedelivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Global Gathering Each Year Dreamforce 30k+ Attendees 350k Sessions Big Keynotes Networking Events Metallica
  • 4. Events Taking Place Around the World So Far This Year... 200+ Events...Sydney, Paris, Bangalore, New York, Tokyo, Minneapolis, Boston, Toronto...
  • 5. Solving Similar Business Challenges... Increase Sales Join the social revolution Deliver amazing service Build killer apps ...using the same multi-tenant business platform
  • 6. Conversations are ExplodingIncludes Ideas + Answers
  • 7. Today’s Agenda1) Brief History of the Community2) Success Stories from Ideas, Answers, and Chatter3) The Growth of Social Media4) How Radian6 Changed Our Perspective5) Our Social Enterprise Transformation6) Introduce our 2011 MVPs
  • 8. Community Conference “community conference” Chatter Group #df11 on Twitter
  • 9. The Social Enterprise“Your Brand is the Sum of All Conversations”
  • 10. The Social Enterprise Social Customer Pro le Product & Collaborate Partners Connect & Listen & Sell Analyze Service & Automate Social Engage & Extend Marketing Employee Social Customer Social Networks Networks
  • 11. The Social Enterprise“Your Brand is the Sum of All Conversations”
  • 12. The Community Is Shaping This Movement
  • 13. History 1999 2004 2006 2008 2009 2010 Salesforce.com Launched Our IdeaExchange Ideas & Public Sites Chatter was The Dreamforce was Founded Community was Born were Productized Announced Social Network
  • 14. 854 Delivered Ideas IdeaExchange5 Year Anniversary 22k Ideas 54k Comments 442k Votes
  • 15. An Amazing Year For Answers 17k Questions 37k Answers
  • 16. Getting HelpService Cloud in Action
  • 17. Over 1,000 Apps
  • 18. Connect With Experts
  • 19. Connect With Experts
  • 20. ChatterThe Next Evolution
  • 21. Profiles Feeds GroupsFile Sharing Mobile
  • 22. Groups File Sharing Profiles Feeds Scan to Download theDreamforce Mobile App Mobile
  • 23. Hot Off The PressOur New Blog Network
  • 24. On-Domain Communities Ideas, Answers, Chatter, Blogs
  • 25. Social ChannelsYouTube, Facebook, Twitter, LinkedIn, Google+
  • 26. Broad Shift in Internet Usage
  • 27. Broad Shift in Internet Usage
  • 28. Salesforce.com YouTube Website Channel100% 0%
  • 29. Salesforce.com YouTube Website Channel50% 50%
  • 30. 2,900 video views a day = 77 Hyper-efficient Reps Assumptions a) average video view is 2 minutes b) average hyper-efficient rep pitches 8 hours a day, no breaks
  • 31. Top Videos All-Time
  • 32. Video Best PracticesSalesforce’s Video Strategy Video for B2B Marketing Types of Videos We Produce 1,453 Views 6,358 Views 589 Views Scan the QR Code Creating a Successful Video New Formula for Webinars To Get The Playlist 1,661 Views 1,539 Views
  • 33. Next Goal: Grow Our Of cial Channels
  • 34. 2x SubscribersFans and Followers
  • 35. Amazing Growth Across Our Social Channels
  • 36. Social Transformation Our Journey Over the Last 90 Days
  • 37. Radian6 Acquisition
  • 38. Online Marketing Playbook Drive Traf c To Our Site
  • 39. Online Marketing Playbook Drive Traf c To Our Site Fill Out a Form
  • 40. Online Marketing Playbook Drive Traf c To Your Site Fill Out a Form Follow Up With Leads
  • 41. Our Traditional Marketing Tactics
  • 42. The Radian6 Playbook
  • 43. Leverage the Best of Both Playbooks Customer Acquisition & %(, %+ 34-054#6$2/$%&4)7 )*) ( $%& !"# .%-/0+#*12%$"$&& !"# !"#$%$&# $% &() *"+ ($&)%$ ,-. /( *+,-"
  • 44. Leverage the Best of Both Playbooks Customer Acquisition Ampli cation & %(, %+ #,& 34-054#6$2/$%&4)7 0%1+$%,$"( )*) *%+ ( ( & ) &( $%& $"% !"# %#$ !"# .%-/0+#*12%$"$&& -./( #$ !" !"# !"#$%$&# !"#$%&( $% &() & %(, -. *"+ %+ *+, ($&)%$ !)%( ,-. )*) %) /( $%&( ( $%& ! "# *+,-" *+,,$( !"#
  • 45. Our Success Metrics Video Views Subscribers Posts & Comments Engagement Share of Sentiment Coverage Conversation
  • 46. What Does Share of Conversation Mean? Search The degree to which a brand is associated with the problem or need it is Soda setting out to help with CRM
  • 47. Why Should You Care About Share of Conversation? Increase Sales Join the social revolution Deliver amazing service Build killer apps
  • 48. Our Success Metrics Subscribers # of MVPs Share of Voice Sentiment Awards Won Downloads Video Views # of Influencers Attendees Engaged Posts & Comments Engagement Quality of Coverage Engagement # of Employees Facebook Engagement Trained Score Audit Score Share of Conversation
  • 49. Drew Our Own Social Enterprise Diagram Community Blogs MVP Websites Program Products Partners Service Sales Employees Salesforce Customer
  • 50. Engagement Team 77,000 Brand Mentions a Month Maria ^MI Nathan ^NF Kendall ^KT @mariaignatova @natespeak @kendallSF
  • 51. Content Marketing
  • 52. Top 6 Methods 100% Engagement Coverage Content Transformation Social Campaigns In uencer Army Hub & Spoke Governance Lead By Example
  • 53. Rally Around Dreamforce Demand Print Dreamforce Salesforce Developer Homepage Gen Chatter Live Registration Digital Signage Dreamforce Breakout Listening & 800 Line Mobile Sessions Engagement Pre-Event Service Cloud Partners Online Corporate Live Studio Live Advertising Blog Buzz Onsite Product Press & Executive Reporting & Recruiting Arrival Campground Analysts Summit Analysis Conference Community Keynote Global Employee Business Cards Guide Conference Gala Education
  • 54. Buddied Up & Identify Our Social Transformations Demand Gen & Registration Julie Davison, Rachel Thornton 1)  Ready Campaign Demand 2)  Refer a Friend Gen Marcus Nelson 3)  Chatter Communication with Sales Press & Analysts Phil Novak 1)  Announce News via the Blog Press & 2)  Cross-Channel Content Calendar Analysts Jennifer Burnham 3)  Radain6 Topic Profiles and Follow Up Executive Summit Karin Flores 1)  Twitter Lists with Speakers 2)  Social Media Track Jamie Grenney Executive Summit 3)  Chatter Live
  • 55. Social Transformations You’ll See @ Dreamforce Demand Generation Registration Pre-Event Buzz On-Site Arrival Conference Guide Digital Signage Let’s Get Social Welcome to Dreamforce! The next four days are about making connections, learning what’s new, and sharing success—and here are some social sites to help you get started. But rst, why not let people know you’re at Dreamforce? Posting to Facebook and Twitter often leads to serendipitous moments. Dreamforce Chatter: dreamforce.com/login Twitter: Facebook: YouTube: youtube.com/salesforce Live Broadcast: salesforce.com/live #DreamforceTip: Post your conference questions to Dreamforce Chatter or @dreamforce on Twitter with the #help hashtag, and we’ll have a team ready to answer. 6 WELCOME TO THE SOCIAL ENTERPRISE
  • 56. Social Transformations You’ll See @ Dreamforce Community Conference Product Campground Service Cloud Live Print Signage & Advertising Partner Marketing Executive Summit
  • 57. Social Transformations You’ll See @ Dreamforce Press & Analysts Keynote Salesforce Live Breakout Sessions Dev Zone Live Studio #df11
  • 58. Social Transformations You’ll See @ Dreamforce Dreamforce Chatter Chatter Mobile Global Gala Social Advertising Listening & Engagement Employee Education
  • 59. Social Transformations You’ll See @ Dreamforce Social Business Cards Corporate Homepage 800 Line Hold Music Recruiting Social Stream Page Reporting & Analytics
  • 60. Our Social Enterprise Transformation ...and we’re just 90 days in
  • 61. Social Transformation Our Journey Over the Last 90 Days
  • 62. Salesforce MVPs The Cream of the Crop
  • 63. Recognize Exceptional Individuals Within theSalesforce.com Community for their Leadership, Knowledge, and Ongoing Contributions
  • 64. Characteristics of an MVP Accessible Knowledgeable Leaders
  • 65. Congratulations to Our MVPSSummer’11 MVPs Inaugural Year 53 MVPsBryan BoroughfChristine PechterJulia NapolitanoKevin SwiggumMichael FarringtonNick HammPaul YoungWill Nourse Winter ’11 MVPs 2011 Will Be Announced in December
  • 66. Find an MVP in Your Area New York, NYLa Jolla, CA Framingham, MA Downingtown, PASan Diego, CA Wakefield, MA Pittsburgh, PASan Francisco, CA Winthrop, MA Uppsala, SwedenSan Jose, CA Grand Rapids, MI Memphis, TNSanta Ana, CA Cottage Grove MN Colleyville, TXMount Pearl, Canada Egan, MN Forest Row, UKOttawa, Canada Durham, NC Alexandria, VAOrlando, FL Greensboro, NC Reston, VANorth Liberty, IA Lumberton,NJ Lynnwood, WAAmesbury, MA Jackson, NJ Seattle, WABoston, MA Las Vegas, NV Milwaukee, WI
  • 67. Salesforce MVPs Congratulations!
  • 68. Community Conference A Big Thanks to Everyone Here Today!
  • 69. Get People Talking About Social Scan the QR Code To Get The Playlist
  • 70. Let’s Get Social at Dreamforce!#1 Let people know you’re going to Dreamforce#2 Get Dialed-In Scan the QR Code To Get The 10 TIps#3 Form Connections on Chatter#4 Check-In at Dreamforce#5 Tune Into the Live Broadcast#6 Join the Conversation#7 The Dreamforce Social Network#8 Getting Help at Dreamforce#9 Stay on Top of All the News#10 Share Your Experience
  • 71. This Morning’s Agenda8:30 Community Keynote9:30 Break Scan the QR Code10:00 Salesforce Community Tour To Get the Videos Apps, Apps and More Apps10:00 & 11:00 Answers Live We’ve Got Groupies Building Your Brand Cloud Innovation Studio (Part 1, Part 2)11:00 Tips to Uncluttering Your Work Life Under the Covers: IdeaExchange Exclusive
  • 72. Questions“Community Conference” Chatter Group @EricaKuhl @JamieGrenney