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Cloudforce Sydney 2012 - Partner with Salesforce.com and seize the social enterprise opportunity

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Learn more about the advantages of partnering with Salesforce. Presented by Avanish Sahai - VP of Alliances @avanishsahai …

Learn more about the advantages of partnering with Salesforce. Presented by Avanish Sahai - VP of Alliances @avanishsahai

This was a presented during a Breakout Session at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).

Published in: Business, Technology

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  • 1. Partner with Salesforce.com and Seizethe Social Enterprise OpportunityAvanish Sahai, VP of Alliances @avanishsahai in/ asahai
  • 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections ofsubscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, orupgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developingand delivering new functionality for our service, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach ofour security measures, risks associated with possible mergers and acquisitions, the immature market in whichwe operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in ourannual report on Form 10-K for the most recent fiscal year ended January 31, 2012. This document andothers are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumesno obligation and does not intend to update these forward-looking statements.
  • 3. Prime Targets for this Session    
  • 4. Where the Puck is Going
  • 5. We’re Focused
  • 6. We’re Making it Real in Our Own Products
  • 7. Customers Get it
  • 8. Your Opportunity: They Want More Apps
  • 9. Here’s How
  • 10. Build apps that solve business problems Make them “social” through and through The Social EnterpriseMake them fit well into social Opportunityenterprises large and small Market and sell in a social enterprise context
  • 11. Build apps that solve business problems Make them “social” through and through The Social EnterpriseMake them fit well into social Opportunityenterprises large and small Market and sell in a social enterprise context
  • 12. Deliver Business Value = Table Stakes
  • 13. Build apps that solve business problems Make them “social” through and through The Social EnterpriseMake them fit well into social Opportunityenterprises large and small Market and sell in a social enterprise context
  • 14. Building Blocks of Social Enterprise Apps
  • 15. 
  • 16. 
  • 17. 
  • 18. 
  • 19. 
  • 20. One More Thing…         
  • 21. Build apps that solve business problems Make them “social” through and through The Social EnterpriseMake them fit well into social Opportunityenterprises large and small Market and sell in a social enterprise context
  • 22. Every Social Enterprise is Multi-app and Unique Your Product
  • 23. Example: Pandora’s Social Enterprise Identity Social Management Procurement File SocialCollaboration Accounting Social Customer Social Social Digital Support Incentive Contract Signature Management Management
  • 24. Build apps that solve business problems Make them “social” through and through The Social EnterpriseMake them fit well into social Opportunityenterprises large and small Market and sell in a social enterprise context
  • 25. Sell Your Part of the Big Vision
  • 26. Align and Amplify the Messages
  • 27. Be a Great Social Enterprise Example Social Customer Employee Profile Customer Social Social Networks & Product Networks Social Networks Collaborate Product & PartnersConnect & Listen & Sell Analyze Social Enterprise Service & Social Engage Marketing Automate & Extend
  • 28. Our ISV Program Delivers the Right Tools for Success
  • 29. ISVforce is Our Leading Technology, Packaged for ISVs
  • 30. ISVforce Allows You to Build, Deliver and Support Your AppLike No Other Cloud Service
  • 31. 1500+ Apps for All Departments & Industries
  • 32. 1000+ ISVs are Standardizing on Our Platform
  • 33. AppExchange Delivers a World-Class Marketplace • • • • • • •
  • 34. And Our Partnership Model is Built on Shared Success     
  • 35. A Distribution Model for Every Partner
  • 36. Planning & Enablement Resources Ensure Partner Success Go -to-Market Technical Hands-On Planning Enablement Training Self-Service Sales Co-Marketing Portal Content Enablement
  • 37. Concur Finds Success with AppExchange Partner Program “Salesforce.com is a great partner – we share a vision for the Social Enterprise.” Steve Singh CEO and Chairman
  • 38. June 14, 2012 - Sydney Don’t Miss these ISV SessionsTime Session Location3:10 PM How to Architect & Design Your App for Commercial Success Bayside 202 Got an idea for a killer commercial app? Want to learn how to get it in the hands of paying customers? Whether you are building for 10 or 10,000, learn the most important factors you should consider when architecting & designing your app. In this session, well show you how to leverage the Force.com platforms developer tools, environments, and distribution technologies to get your app to market. You’ll walk away with the key tools and best practices you need to launch your commercial application in the cloud.4:30 PM Behind the Cloud: How Salesforce.com Became the Leading Cloud ISV You Bayside 202 have a great product but what’s your path to marketing success? Discover key marketing methods that helped propel salesforce.com from a start-up ISV to the leader in enterprise cloud computing. From messaging through demand generation, learn how salesforce.com created a winning formula. Also find out how social media transformed salesforce.com’s marketing approach and metrics.
  • 39. Don’t Forget to Submit Your Survey! Stop by the registration kiosks to complete your session surveys. We have 200 KeepCups to give away as well as the chance to win a $500 iTunes voucher! Thank you!NSW Permit No. LTPS/12/05010

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