Cloudforce Sydney 2012 - Intro to Radian6 and Social Media

Market: Social Media Listening andEngagement with Radian6Charlie Wood – Area Vice President – Asia Pacific radian6 @snoutleyRob Begg – Vice President Marketing radian6 @rbegg

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Agenda

Feeling Social? Share insights and take-aways from today’s session with your social networks using #cloudforce

Radian6 is the World’s Leader in Social MarketingMarket Leadership Customer Success Technology Innovation 2,500+ Customers 150+ Million Sources 50% of Fortune 100 “One of the founding Twitter “Firehose” principles of Dell is really about listening and learning from 17 Languages our customers and being able to take that feedback and Social Hub improve.” Mobile Access REST API

Leader in Forrester Wave for Enterprise ListeningPlatforms Market Leader Largest Footprint Most Innovative Vendor Source: The Forrester WaveTM: Enterprise Listening Platforms, Q2 2012

Customer Success Across Every Major Metric Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Your Customers Share More than Ever Before Having a Great problem with… article on… Love the Looking new… Cool for recs... video… Hiring Product a CTO… review…

That’s Created a Fundamental Shift in Marketing Traditional Marketing Social Marketing Interruption Marketing Invitation Marketing Company controls brand perception Community shapes brand perception Trust company messages Trust Friend Recommendations Eyeballs and ears Hearts and Minds Centralized presence (www) Distributed presence Buy a list of names to email Social Listening & Engagement

Social is Disrupting the Enterprise Improved brand perception Executives Build customer loyalty Sales Drive sales Deliver customer service Marketing Develop better products R&D Service Recruit top talent Recruiting

Transform Your Business with Radian6 Automate & Integrate Scale Engage Visualize Analyze Summarize Listen Mobile

Listen to Customers on Millions of Social ChannelsAnalysis Dashboard Over 150 million sources Full Twitter “Firehose” 17 Languages

Analyze Social Customer InsightsSocial Insights Demographics Social Insights Segmentation Campaign Management In-flight Targeting Insights Partners:

Engage with Customers On Their Terms, In Real TimeEngagement Console Build Loyalty & Community Delight Customers with Social Service Build Pipeline

Automate & Scale Social Across the EnterpriseSocial Hub Social Workflow Executives Automatically Route Posts to the Right People: Sales • Executives • Marketing Marketing • Sales R&D • Service Service • R&D • Recruiting Recruiting

Delight Customers with Social CRMRadian6 for Salesforce Marketing Service Automate Contact, Lead and Case Creation Interact on Social Channels Build Social Dashboards and KPIs in Salesforce

Visualize Social Trends and DataREST API Social Media Command Centers Dynamic Visualization of Social Data Real-time Monitoring Radian6 Command Centers:

At-a-glance Barometer of Social SuccessSummary Dashboard Social Metrics & KPIs Share of Voice Share of Conversation Key Influencers Trending Topics

Take Social MobileiPhone App Free iPhone app Engage on the go Keep your finger on the pulse of your brand at all times

Demonstration

Nathalie Swainston Brian Giesen Brand & Marketing Director Australia Manager social@OgilvyReachOut.com / The @bdgiesen Inspire Foundation @natface

Don’t Forget to Submit Your Survey! Stop by the registration kiosks to complete your session surveys. We have 200 KeepCups to give away as well as the chance to win a $500 iTunes voucher! Thank you!NSW Permit No. LTPS/12/05010

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Cloudforce Sydney 2012 - Intro to Radian6 and Social Media

by Salesforce on Jun 14, 2012

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Cloudforce Sydney 2012 - Intro to Radian6 and Social Media Presentation Transcript