Cloudforce Sydney 2012 - Blogging for Business success - masterclass
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Cloudforce Sydney 2012 - Blogging for Business success - masterclass

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Learn more about Social Media and blogging with Kate Carruthers. ...

Learn more about Social Media and blogging with Kate Carruthers.

This was presented during a Masterclass Session held in the Social Media Lounge at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).
For more info about the Social Media Lounge --> http://blogs.salesforce.com/au/2012/06/road-to-cloudforce-get-social.html

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  • 1. Blogging for BusinessKate Carruthers | June 2012 Sydney© 2012 Genea | genea.com.au 1
  • 2. About Genea• World leaders in fertility• 14 locations in Australia• Fertility services• Scientific research• Consumer and patient information© 2012 Genea | genea.com.au 2
  • 3. Diverse Organisation •Fertility specialists •Nurses Fertility services •Doctors •Patient support •GP •Acupuncture, nutrition and diet Holistic services •Fitness and weight loss •Counselling service •Finance •Legal Administration •IT •Records Management • Scientists Genetics, Andrology, •Researchers Embryology •Diagnostics •Fertility research •Fertility product development R&D •Business-to-business product sales© 2012 Genea | genea.com.au 3
  • 4. Key Trends• Hyperconnectivity and the digital revolution• New rules for engagement• Growth of social business• Community matters© 2012 Genea | genea.com.au 4
  • 5. Connection is kingChristmas 2011:more peoplewant connectedinteractivedevices© 2012 Genea | genea.com.au 5 http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/
  • 6. Social businessCollaborativeand socialbusinessmodels © 2012 Genea | genea.com.au 6
  • 7. Online reputation management Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/ © 2012 Genea | genea.com.au 7
  • 8. Our challenge• Remove friction from business interactions• Deliver value• Build and maintain relationships© 2012 Genea | genea.com.au 8
  • 9. Communication solutions• Develop a digital ecosystem• Setup regular outbound communications channels e.g. Blogs• Support with social media• Resource to monitor & support© 2012 Genea | genea.com.au 9
  • 10. Remember • Getting a blog is like getting a puppy • Dont get one if you can’t look after it properly© 2012 Genea | genea.com.au 10
  • 11. Thank you.Kate Carrutherskate.carruthers@genea.com.auhttp://genea.com.au@kcarruthers@GeneaFertility © 2012 Genea | genea.com.au 11