Your SlideShare is downloading. ×
Cloudforce Sydney 2012 - Blogging for Business success - masterclass
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Cloudforce Sydney 2012 - Blogging for Business success - masterclass

924
views

Published on

Learn more about Social Media and blogging with Kate Carruthers. …

Learn more about Social Media and blogging with Kate Carruthers.

This was presented during a Masterclass Session held in the Social Media Lounge at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).
For more info about the Social Media Lounge --> http://blogs.salesforce.com/au/2012/06/road-to-cloudforce-get-social.html

Published in: Technology, Business

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
924
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Blogging for BusinessKate Carruthers | June 2012 Sydney© 2012 Genea | genea.com.au 1
  • 2. About Genea• World leaders in fertility• 14 locations in Australia• Fertility services• Scientific research• Consumer and patient information© 2012 Genea | genea.com.au 2
  • 3. Diverse Organisation •Fertility specialists •Nurses Fertility services •Doctors •Patient support •GP •Acupuncture, nutrition and diet Holistic services •Fitness and weight loss •Counselling service •Finance •Legal Administration •IT •Records Management • Scientists Genetics, Andrology, •Researchers Embryology •Diagnostics •Fertility research •Fertility product development R&D •Business-to-business product sales© 2012 Genea | genea.com.au 3
  • 4. Key Trends• Hyperconnectivity and the digital revolution• New rules for engagement• Growth of social business• Community matters© 2012 Genea | genea.com.au 4
  • 5. Connection is kingChristmas 2011:more peoplewant connectedinteractivedevices© 2012 Genea | genea.com.au 5 http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/
  • 6. Social businessCollaborativeand socialbusinessmodels © 2012 Genea | genea.com.au 6
  • 7. Online reputation management Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/ © 2012 Genea | genea.com.au 7
  • 8. Our challenge• Remove friction from business interactions• Deliver value• Build and maintain relationships© 2012 Genea | genea.com.au 8
  • 9. Communication solutions• Develop a digital ecosystem• Setup regular outbound communications channels e.g. Blogs• Support with social media• Resource to monitor & support© 2012 Genea | genea.com.au 9
  • 10. Remember • Getting a blog is like getting a puppy • Dont get one if you can’t look after it properly© 2012 Genea | genea.com.au 10
  • 11. Thank you.Kate Carrutherskate.carruthers@genea.com.auhttp://genea.com.au@kcarruthers@GeneaFertility © 2012 Genea | genea.com.au 11