Your SlideShare is downloading. ×
  • Like
Cloudforce Sydney 2012 - Blogging for Business success - masterclass
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Cloudforce Sydney 2012 - Blogging for Business success - masterclass

  • 912 views
Published

Learn more about Social Media and blogging with Kate Carruthers. …

Learn more about Social Media and blogging with Kate Carruthers.

This was presented during a Masterclass Session held in the Social Media Lounge at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).
For more info about the Social Media Lounge --> http://blogs.salesforce.com/au/2012/06/road-to-cloudforce-get-social.html

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
912
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
12
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Blogging for BusinessKate Carruthers | June 2012 Sydney© 2012 Genea | genea.com.au 1
  • 2. About Genea• World leaders in fertility• 14 locations in Australia• Fertility services• Scientific research• Consumer and patient information© 2012 Genea | genea.com.au 2
  • 3. Diverse Organisation •Fertility specialists •Nurses Fertility services •Doctors •Patient support •GP •Acupuncture, nutrition and diet Holistic services •Fitness and weight loss •Counselling service •Finance •Legal Administration •IT •Records Management • Scientists Genetics, Andrology, •Researchers Embryology •Diagnostics •Fertility research •Fertility product development R&D •Business-to-business product sales© 2012 Genea | genea.com.au 3
  • 4. Key Trends• Hyperconnectivity and the digital revolution• New rules for engagement• Growth of social business• Community matters© 2012 Genea | genea.com.au 4
  • 5. Connection is kingChristmas 2011:more peoplewant connectedinteractivedevices© 2012 Genea | genea.com.au 5 http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/
  • 6. Social businessCollaborativeand socialbusinessmodels © 2012 Genea | genea.com.au 6
  • 7. Online reputation management Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/ © 2012 Genea | genea.com.au 7
  • 8. Our challenge• Remove friction from business interactions• Deliver value• Build and maintain relationships© 2012 Genea | genea.com.au 8
  • 9. Communication solutions• Develop a digital ecosystem• Setup regular outbound communications channels e.g. Blogs• Support with social media• Resource to monitor & support© 2012 Genea | genea.com.au 9
  • 10. Remember • Getting a blog is like getting a puppy • Dont get one if you can’t look after it properly© 2012 Genea | genea.com.au 10
  • 11. Thank you.Kate Carrutherskate.carruthers@genea.com.auhttp://genea.com.au@kcarruthers@GeneaFertility © 2012 Genea | genea.com.au 11