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Blogging for BusinessKate Carruthers | June 2012 Sydney© 2012 Genea | genea.com.au          1
About Genea• World leaders in  fertility• 14 locations in  Australia• Fertility services• Scientific research• Consumer an...
Diverse Organisation                                              •Fertility specialists                                  ...
Key Trends• Hyperconnectivity and the digital  revolution• New rules for engagement• Growth of social business• Community ...
Connection is kingChristmas 2011:more peoplewant connectedinteractivedevices© 2012 Genea | genea.com.au   5               ...
Social businessCollaborativeand socialbusinessmodels © 2012 Genea | genea.com.au   6
Online reputation management                                                                                              ...
Our challenge• Remove friction from business  interactions• Deliver value• Build and maintain relationships© 2012 Genea | ...
Communication solutions• Develop a digital ecosystem• Setup regular outbound communications  channels e.g. Blogs• Support ...
Remember                                   • Getting a blog is                                     like getting a         ...
Thank you.Kate Carrutherskate.carruthers@genea.com.auhttp://genea.com.au@kcarruthers@GeneaFertility © 2012 Genea | genea.c...
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Cloudforce Sydney 2012 - Blogging for Business success - masterclass

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Learn more about Social Media and blogging with Kate Carruthers.

This was presented during a Masterclass Session held in the Social Media Lounge at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).
For more info about the Social Media Lounge --> http://blogs.salesforce.com/au/2012/06/road-to-cloudforce-get-social.html

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Transcript of "Cloudforce Sydney 2012 - Blogging for Business success - masterclass"

  1. 1. Blogging for BusinessKate Carruthers | June 2012 Sydney© 2012 Genea | genea.com.au 1
  2. 2. About Genea• World leaders in fertility• 14 locations in Australia• Fertility services• Scientific research• Consumer and patient information© 2012 Genea | genea.com.au 2
  3. 3. Diverse Organisation •Fertility specialists •Nurses Fertility services •Doctors •Patient support •GP •Acupuncture, nutrition and diet Holistic services •Fitness and weight loss •Counselling service •Finance •Legal Administration •IT •Records Management • Scientists Genetics, Andrology, •Researchers Embryology •Diagnostics •Fertility research •Fertility product development R&D •Business-to-business product sales© 2012 Genea | genea.com.au 3
  4. 4. Key Trends• Hyperconnectivity and the digital revolution• New rules for engagement• Growth of social business• Community matters© 2012 Genea | genea.com.au 4
  5. 5. Connection is kingChristmas 2011:more peoplewant connectedinteractivedevices© 2012 Genea | genea.com.au 5 http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/
  6. 6. Social businessCollaborativeand socialbusinessmodels © 2012 Genea | genea.com.au 6
  7. 7. Online reputation management Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/ © 2012 Genea | genea.com.au 7
  8. 8. Our challenge• Remove friction from business interactions• Deliver value• Build and maintain relationships© 2012 Genea | genea.com.au 8
  9. 9. Communication solutions• Develop a digital ecosystem• Setup regular outbound communications channels e.g. Blogs• Support with social media• Resource to monitor & support© 2012 Genea | genea.com.au 9
  10. 10. Remember • Getting a blog is like getting a puppy • Dont get one if you can’t look after it properly© 2012 Genea | genea.com.au 10
  11. 11. Thank you.Kate Carrutherskate.carruthers@genea.com.auhttp://genea.com.au@kcarruthers@GeneaFertility © 2012 Genea | genea.com.au 11
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