Cloudforce Essentials Reading Keynote - Oct 2nd

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Business is Social keynote presentation from Cloudforce Essentials Reading, UK on October 2nd

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Cloudforce Essentials Reading Keynote - Oct 2nd

  1. 1. BUSINESS IS SOCIALAlistair WildmanUK+I MD@alistairwildmanfacebook.com/AlistairWildman
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially fromthe results expressed or implied by the forward-looking statements we make. All statements other than statements of historical factcould be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items andany statements regarding strategies or plans of management for future operations, statements of belief, any statementsconcerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results andrate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,and motivate our employees and manage our growth, new releases of our service and successful customer deployment, ourlimited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further informationon potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for themost recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section ofour Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based uponfeatures that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Agenda 13:30 – 14:3009:30 – 10:45 Business is Social Keynote Breakout Room 1 Salesforce for Small to Medium10:45 – 11:30 Networking Break & Cloud Expo Enterprises: Manage Customers and Grow Your Business11:30 – 12:15 Keynote Continued 13:30 – 14:3012:15 – 13:30 Networking Lunch & Cloud Expo Breakout Room 2 Your finger on the social pulse – Use the13:30 – 14:30 Breakout Sessions Salesforce Marketing Cloud to turn insights into actions and connections14:30 – 15:30 Meet the UK Partner Team into customers for life15:30 Event Ends #cloudforce @salesforce /salesforce /salesforce /salesforce
  4. 4. Thank you to our sponsors
  5. 5. Our Mission:Cloud Computing Driver, Catalyst and Evangelist Enterprise Cloud ComputingMainframe Client/Server 1960s 1980s Today
  6. 6. #1 in Enterprise Cloud Computing #1 Cloud Cloud Innovation Computing CRM 2011, 2012
  7. 7. 350,000+ Hours Service 1% $40 Million+ GrantsTime Equity Product 16,000 Non-profit Organizations
  8. 8. First Enterprise Cloud Company to Reach $3 BillionFastest Growing Top 10 Software Company $3B Revenue Forecast FY13
  9. 9. 20,000+ Successful Customers Across Europe
  10. 10. The Social Revolution1960s 1970s 1980s 2010sMainframe Mini Client ServerComputing Computing Computing Social 2000s Revolution Mobile 1990s Computing Cloud Computing x 10x 100x 1,000x 10,000x 100,000x
  11. 11. The Social Revolution 4.5 Billion social usersSources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
  12. 12. Social Revolution: Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social “ $1.3 Trillion in value can be unlocked through social technologies. ” 2008 2009 2010 2011 2012Source: 2012 McKinsey Global Institute Study: “The Social Economy”
  13. 13. Social Revolution: Higher Growth Investment than anyIT Category 47% annual growth in spend for social networking Office ERP BI Project Management CRM SCM Content Web Management Conferencing Social NetworkingSource: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast
  14. 14. Social Revolution: Customers Flocking to SocialChannels Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth 123% growth in social customersJun 2010 Dec 2010 Jun 2011 Dec 2011 Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
  15. 15. Social Revolution: Customer Conversations Exploding150M conversations per day2009 2010 2011 2012 Sources: Twitter, Visible Technologies
  16. 16. Social Revolution: For CEOs, Social at the Top Customer Connections Sales Forces Social Networking “ CEOs believe social will become one of the top two ways to engage customers, Websites 256 % Growth mainly at the expense of over 3 Partners years traditional approaches. ” - IBM CEO Study 2012 Call CentersTraditional Approaches Source: 2012 IBM Global Chief Executive Office Study
  17. 17. “For some time, businesses have been refining andoptimizing their networks of suppliers and partners. But something just as revolutionary has beenhappening—the sudden convergence of the cloud,social and mobile spheres—connecting customers, employees and partners in new ways... ” IBM 2012 Study of 1,709 CEOs, General Managers, and Global Business Leaders
  18. 18. Connect with Your Customers in a Whole New Way Connected Connected Customers Products Connected Connected Partners Employees
  19. 19. The social revolution is a trust revolution.
  20. 20. Are You and Your Company Going through aSocial Revolution? Your Customers, Employees, and What About to Your Partners Are Connected Company?
  21. 21. O2 Reaches More Customers in a Whole New Way Leading provider of communication services in UK 23 million customers (Telefonica UK) 11,000 employees 450 retail stores Social Enterprise transformation: Revolutionised selling with social media to reach new customers
  22. 22. O2 is Social Social Customer Joined Up Profile Joined Up People Customer The Lab Joined Up Made-to- Communication measure apps Joined Joined Up Business O2 Up IT Drive Retail O2 Partners Media Customer O2 Service O2 Wifi Sales Money
  23. 23. Connect with Your Customers in a Whole New Way Connected Connected Customers Products Connected Connected Partners Employees
  24. 24. Social Revolution: The New Social Front Office,Where Trust Lives Your Customer
  25. 25. Social Revolution: Success Across Every Major Metric Your Customer +32% +29% Sales Productivity Innovation+34% +34% Customer EmployeeSatisfaction Satisfaction +37% +31% Source: 2012 Third-party survey of Campaign Employee 5,500 salesforce.com customers Effectiveness Productivity
  26. 26. Salesforce.com Customers Growing 48% Faster 33% Growth 21% Growth +48% faster growth 20% Growth 18% Growth 18% Growth 15% Growth Fortune 500 Fortune 500Non-customers Customers 15% Growth 14% Growth of Salesforce.com Annual growth averaged over 3 years.Source: Salesforce.com analysis
  27. 27. Business is Social Your Customer
  28. 28. Your Customer
  29. 29. Rossignol Makes the Transformation to Social Leader in Winter Sports Equipment $135M in Revenue 1,600 Employees #1 Ski Brand on Facebook
  30. 30. http://www.youtube.com/watch?v=EbuiWpigF3k
  31. 31. Sales Cloud: Sales is SocialWorld’s #1 Sales Application#1 in SFA Market Share (IDC)Magic Quadrant Leader (Gartner)Customers Have Increased Sales by 27%* *Source: 2012 Third-party survey of 5,500 salesforce.com customers
  32. 32. Hundreds of New Features Spring & Summer ’12 Winter ’13ideas.salesforce.com D&B D-U-N-S Number New Customer Search Filters D&B Industry Codes Custom Field Mapping Expanded Search Global DUNS Search & Import Social Accounts D&B for Leads YouTube & Klout for Social Accounts & Opt-out Compliance
  33. 33. Salesforce Touch Generally AvailableFirst Fully Mobile Sales ApplicationEasy to Access Your Salesforce DataDesigned for Any Device (HTML 5)Now Generally Available for iPad
  34. 34. Your Customer
  35. 35. Activision Makes Gaming Social #1 Video Game Publisher $4.8 Billion in Sales 7,700 Employees Call of Duty, Skylanders
  36. 36. http://www.youtube.com/watch?v=_xoHTWkMKM4
  37. 37. Service Cloud: Service is SocialWorld’s #1 Service ApplicationLeader in Customer Service (Gartner, Forrester)34,000 CustomersCustomers Increased Customer Satisfactionby 34%* *Source: 2012 Third-party survey of 5,500 salesforce.com customers
  38. 38. Business is Social Your Customer
  39. 39. Your Customer
  40. 40. #1 in Social Marketing Turn insights into action, and connections into customers for life. Salesforce Platform
  41. 41. #1 in Social Marketing #1 in Social ListeningSocial Content Engagement Social Ads Social Listening Workflow & Measurement Automation
  42. 42. Measurement Social ListeningWorkflow & Social ContentAutomation Social Ads Engagement
  43. 43. Make It Matter. Built on the Marketing Cloud #1 Company For Social Mentions Global Social Campaign Multiple Platforms
  44. 44. http://www.youtube.com/watch?v=eailkeG1sZE
  45. 45. Your Customer
  46. 46. Air France KLM Cargo & Martinair Cargo Collaborate with Chatter Global leader in Air Freight 13% of total AF KLM revenue 254 destinations, 111 countries Social Enterprise transformation: Cross-departmental, global, Social Collaboration
  47. 47. http://www.youtube.com/watch?v=d-5LJhblQF0
  48. 48. Chatter is the Leader in Enterprise Collaboration Secure, private collaboration 150,000 active Chatter networks 30% reduction in customer email 2011 Apple App of the Year Collaborate
  49. 49. Introducing Salesforce Chatter CommunitiesFacebook for Partners, Customers, and EmployeesTrusted Security and SharingPilot with Winter ’13
  50. 50. Introducing Salesforce ChatterboxSync Files Across DevicesPreview/Read DocumentsSecure File SharingPilot with Winter ’13
  51. 51. Your Customer
  52. 52. Spotify Embraces Work.com to Motivate Employees Social, music sharing platform 3 million+ subscribers 500+ worldwide employees: growing rapidly Transparent, social employee culture
  53. 53. http://www.youtube.com/watch?v=jkZVnXn5MwM
  54. 54. Work.com: Work is SocialWorld’s First Social Performance Management AppAlign, Motivate, and Drive Team PerformanceSocial, Transparent, Real-timeWork Better, Together
  55. 55. Your Customer
  56. 56. Virgin America Makes Travel More Social Best Domestic Airline for 5 Consecutive Years in Travel and Leisure . animate. $1 Billion Airline Launched in 2007 2,500+ Employees
  57. 57. http://www.youtube.com/watch?v=r3B8YYBKsS8
  58. 58. Salesforce Platform: Innovation is Social#1 Cloud Platform Market Share (IDC)#1 Cloud Platform (Forrester)800,000 DevelopersBuild and Deliver Social & Mobile AppsForce.com Heroku Site.com Database.com Chatter AppExchangeEmployee Consumer Websites Databases Collaboration ISV Services Communities Touch Identity Apps Apps
  59. 59. AppExchange: World’s Leading EnterpriseApp Marketplace1,700+ Social Enterprise AppsEvery Major Business CategoryEasy-to-install by Admins & End UsersUsed by 70% of Fortune 100
  60. 60. Salesforce Architecture Social Front-EndAny Social Sales Network Service Marketing Work.com AppExchange Back-end Systems Chatter AppExchange Apps Any System Identity Data.com ERP Finance Force.com Site.com Heroku Communities Salesforce Database.com Platform Cloud, Social, Mobile
  61. 61. World’s Largest Vendor Technology Event 90,000 800+ Registrants Sessions 350+ 10 Partners Keynotes www.youtube.com/dreamforce
  62. 62. Thank you

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