Building Mobile Apps with Salesforce Platform Webinar
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Building Mobile Apps with Salesforce Platform Webinar

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Review the slides here from our recent webinar with BSkyB, outlining how mobile apps can help businesses differentiate themselves from the competition, by better connecting with their customers and ...

Review the slides here from our recent webinar with BSkyB, outlining how mobile apps can help businesses differentiate themselves from the competition, by better connecting with their customers and employees.

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Building Mobile Apps with Salesforce Platform Webinar Building Mobile Apps with Salesforce Platform Webinar Presentation Transcript

  • Building Mobile Apps with Salesforce Platform Tuesday 3rd December 2013
  • Agenda & Speakers • Platform Overview Adam Spearing – AVP Platform Sales, Salesforce.com • How BSkyB use mobile apps Nicola Band, Chatter Community Manager, BSkyB • Demo: Building apps on the Salesforce Platform Keith Howling, Platform Architect, Salesforce.com Questions: • Questions box in on the right of the screen or on Twitter #platform
  • Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2013. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • Third Wave of Computing “Internet of Things” Cloud Server LTE Mainframe LAN/WAN Devices SNA Terminal 1,000s Products Client 1,000,000s 50 Billion Connected “Things”
  • Companies are Unprepared to Build Next Generation of Apps 2/3 of companies feel unprepared for the social & mobile world IBM Study of 1,700 CMOs “From Stretched to Strengthened”
  • “App Gap”: Difficult to Build Customer Apps Percent of Respondents 60% Mobile apps are critical 1/2 < 40% have deployed apps Complexity of form factors Mobile apps deployed Limited number of developers Multiple operating systems 20% Multiple platforms
  • Apps are revolutionizing every industry Mobile is driving massive adoption Social is the new normal
  • Salesforce: #1 Enterprise Cloud Platform 4M+ Apps built on the Platform 2,000 2M #1 AppExchange Installs Market Share Wave for Rapid Developers AppExchange Apps Wave for Coders 72B 1.5B Transactions Per Day Records Stored Leader Wave for Application Deployment & Delivery
  • Salesforce1: A New Customer Platform for the Future Salesforce1 App Salesforce1 Platform APIs Force.com Heroku1 Salesforce1 Platform Services ExactTarget Fuel
  • A New Customer Platform for Everyone Developers ISVs Build Next Generation Apps Publish Next Generation Apps Geetha Vallabhaneni Luminix Peter Gassner Veeva Admins Your Customers Experience Salesforce1 on Any Device Manage Salesforce from Anywhere Connect with Customers in a Whole New Way Mariam Naficy Minted Neil Kamireddy Trunk Club Every Customer End Users
  • Developers: Build Next Generation Apps New Platform Services for Developers Data APIs Metadata & UI APIs Visualforce1 10X More API Functionality 230 Calls & Methods Build any user interface
  • ISVs: Publish Next Generation Apps Dropbox Docusign Evernote Workday HP Box Xactly LinkedIn Concur FinancialForce BMC Kenandy Apttus ServiceMax eVariant FileBoard ScanBizCards TAS Group
  • End Users: Experience Salesforce1 on Any Device All your past investments... …now in the future CRM AppExchange Apps Custom Apps Notifications Platform Feed First UI Publisher Actions
  • Customers: Connect with Customers in a Whole New Way Communities Heroku1 ExactTarget Fuel Connect customers, partners & products Build customer apps Engage 1:1 with customers
  • Nicola Band Chatter Community Manager, British Sky Broadcasting
  • Why Salesforce Chatter… At Sky we want to offer the best service in the UK and we will do this by working together as one team, making things brilliantly easy for our people and customers; while staying at the top of our game. we’re setting the pace in the most exciting industry on the planet – entertainment and communications – you’ll find that nothing stands still at Sky. Sky is a valued part of everyday life in over 11 million homes. We entertain, excite and inspire customers with a great choice of high-quality television in high definition. We connect people to each other and to the world with our broadband and phone services. Directly employing 24,000 people and supporting a further 115,000 jobs in 27 locations throughout the UK,Ireland and India; our people are at the centre of everything we do. With over 4000 members of our team working out in the field and never stepping foot in an office, senior leadership need more than ever to stay close to their teams in a fast paced, ever changing business spread right across the UK, Ireland and India we needed a solution to bring our people closer together, Chatter really enables us to #Connect.Collaborate.Communicate.
  • Why Salesforce Chatter… “Leaders and Managers don’t know where to go to find answers once they have exhausted knowledge resources and informal contacts” “ What are our engineers doing? We can never get a hold of them and we seem to be working for two different companies” “As we grow our business, geographical challenges presented themselves” “I want to be able to speak to my colleagues in our Partner sites but can’t because they don’t have email” “What are the senior managers and directors up too? I feel like they don’t know what happens here”
  • The Group Anatomy… • We have a site noticeboard culture within the Customer Team Groups Operations Teams • Every site has their own group for anything and everything Content Groups Product Groups relevant to them Group s • Our largest group by far is the Customer Operations Contact Centre group with 14,412 members • Our Sky Sports and Sky Movies Groups are the most active Knowledge Groups Department Groups Noticeboar d Groups
  • It’s a Numbers Game Over 4.6 Million 29,374 logins since launch users 120,000 visits per month An average of On average 50,000 comments per month On average 20,000 posts per month 3,670 posts and comments per day 252 likes for the most popular post in October 3,412 topics used in the last month 33% Heavy User Rate 87% users logged in at least once in the last 3 months 16,843 @ mentions in posts and comments 14,557 members in our largest group
  • Going Mobile: Chatter in the Field Our 4000+ field engineers exclusively use iPad mini’s as their main access to Chatter; a large number of our population will never access Chatter via a browser. The iOS Chatter application is central to everything our Home Service & Supply teams do, It is important that we can deliver them the best technology possible This brings our field staff in direct contact with the rest of our Customer Operations population for the very first time.
  • Going Mobile: Chatter in the Field Chatter mobile is the first time our field engineers have had direct contact with those who work in our offices up and down the country. Chatter has become their main source of information and help, below are some ways in which they use it: Stock Updates Vitual Team Meetings Onsite Customer Support Briefs and Updates Idea’s Sharing Bonus discussion Scheduling and Job Booking Recognition Forum Updates
  • Chatter@Sky A super example of what Chatter does for us. The advisor identified that this customer was going to be let down by us due to technical issues and quickly called on our engineers to give him a WOW experience. In the end everyone worked together to find an engineer in the area, he visited the customer the very next day, much to his delight. 83 comments on their story sharing in the delight that we worked together to get this sorted for the customer, a couple of happy tears and a lot of pride in what the team achieved.
  • Supporting the Community To support the use of Chatter throughout Sky we have a number of self help guides available to users through Chatter. Chatter Playbook Designed with management in mind, this document helps explain what chatter is, and the steps that should be taken for a rollout of Chatter in their area. ChatNav An interactive guide around the Chatter community. How to find what you are looking for, and how best to drive value from the tool. Follow Guide The content in Chatter is defined by the people you follow and the groups you join. This guide helps users build up their content in a way that gives them value. Chatter Bootcamp Advanced guides for those with specific rights and roles within the community: • Group Owner Bootcamp • Desktop and Mobile Bootcamp • Moderator Bootcamp Chatter User Guides Different levels of user guides for different audiences: • Beginner’s guide to Chatter • Intermediate guide to Chatter • Advanced guide to Chatter
  • Nicola Band Nicola.band@bskyb.com @nicolaband77
  • Mobile App Demo Keith Howling Solution Architect, salesforce.com
  • Want to find out more? • If you are already a Salesforce customer, then please speak to your AE for follow up • Or visit our Platform page: http://www.salesforce.com/uk/campaigns/segment/platform.jsp • Find out more about developing apps: http://developer.salesforce.com/ • Download our App Development Guide: http://bit.ly/1bXmS7L
  • Thank you!