3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs

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Back by popular demand -3 Steps to Get Prospects to Respond to Your Lead Gen Messages, by Erik Luhrs, the Bruce Lee of Sales. …

Back by popular demand -3 Steps to Get Prospects to Respond to Your Lead Gen Messages, by Erik Luhrs, the Bruce Lee of Sales.

We all want more clients. We all think we are doing the right things to get them. But while most folks bust their humps all day and scratch their heads wondering why they can’t get clients, some people are closing tons of business with very little effort. Which one are you?

If you’re tired of busting your hump and you’d like to break the bank instead, you need to read this deck.

You will Discover:
- The 3 C’s of an Effective Lead Generation Message
- Why no one cares to hear about what you do or sell
- How one word can be the difference between no sales and a ton of sales
- The one tweak you can make immediately to get prospects calling right now
- And much more!

Your host will be Erik Luhrs, “The Bruce Lee of Sales,” the creator of The GURUS Selling System and the author of the book BE DO SALE.

More in: Business , Technology
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  • 1. The 3 Steps to Get Prospects to Respond to Your Lead Generation Messages!
  • 2. Where are all the “qualified” leads? How can I connect with those qualified leads? How can I get those qualified leads to contact me?
  • 3. Erik Luhrs
  • 4. The 3 Steps to Get Prospects to Respond to Your Lead Generation Messages!
  • 5. THANK YOU!
  • 6. 1 – Why no one cares to hear about what you do or sell! 2 – How one word can be the difference between no sales and a ton of sales 3 – The one tweak you can make immediately to get prospects calling right now! 4 - How to go further
  • 7. FRONT-LOADED LEAD GENERATION™ ‘90% of Sales issues can be handled during the Lead Generation process!’
  • 8. Let’s Test Your Knowledge of Lead generation • What is the smallest component of your overall lead generation? • What is the purpose of a lead generation message? • What has to happen for a lead generation message to be effective? • The Lead Generation Message • To get leads to contact you • Get attention, Be observed to the end, Create a desired response
  • 9. Three C's of an Effective Lead Generation Message C1 - C2 - C3 -
  • 10. C #1
  • 11. No one cares what you sell - They care about what they care about You are sending your message into the “I already know what that is and I don't need it" box in their brain Worse – Your message is totally ignored
  • 12. • Its what “everybody” does • You want to "get it out there“ • You don't know any different
  • 13. The REAL Problem The Opening of your lead generation message makes NO impact on the prospect. It gets NO attention. Their "what is important to me" filter kicks the message out of their attention instantly
  • 14. C #1 = Context Context = The parts of a discourse that surround a word or passage and can throw light on its meaning We must establish MEANINGFUL Context
  • 15. We Want Somatic Impact “Body Impact”. Their body responds to your message headline/opening. How many do you have? Enteric Nervous System •As many neurons and neurotransmitters as in the first brain •Can learn and remember •Creates ‘gut feelings’
  • 16. BENEFITS TO YOU! • You have their total attention • They know what you are talking about • They are in heightened feeling state • They are already looking for resolution
  • 17. PROOF
  • 18. C #2
  • 19. • Confusion because usually does not flow from headline • Looks long and people think they will look at it later, but don't • Prospect loses interest and signs off
  • 20. The REAL Problem You may have captured their attention with your opening, but then you instantly let go of it.
  • 21. C #2 = Content Content = The presentation of information for a purpose to an audience through a medium We must have LOGICAL progression of Content
  • 22. Ancient Chinese Secret
  • 23. BENEFITS TO YOU! • Keep their attention to end • Build rapport • Build credibility • Deliver them to the 3rd "C“ (get to that next)
  • 24. PROOF Client Story
  • 25. C #3
  • 26. The flow is broken because they have been receiving / learning up to now • Now they don't know what is coming People are inherently resistant to action • Subconscious is looking to break away Why should I?
  • 27. The REAL Problem You dropped the ball when it matters most.
  • 28. C #3 = Call To Action Call To Action = Words that urge the viewer of a lead generation message to take an immediate action We must have a DESIRABLE Call To Action
  • 29. BENEFITS TO YOU! • Immediate desire • More likely to act • More leads in pipeline • Differentiator
  • 30. PROOF My Story
  • 31. Summary • Make sure your message opening sets a Context for the prospect • Make sure your message Content guides the prospect logically • Make sure your CTA creates desire in the prospect
  • 32. But Wait There’s More
  • 33. CONTEXT – CONTENT – CALL TO ACTION
  • 34. What You Get • 4 + 2 Video TRAININGS –4 Basic Videos –2 BONUS Videos • Mind Map WORKSHEETS for all –No long workbooks & questions • 30 Minute Implementation Session –I help you PERSONALLY put it all together
  • 35. www.guruselling.com/data $500 Just $99
  • 36. THANK YOU! www.guruselling.com/data