0
The 3 Steps to Get Prospects to Respond
to Your Lead Generation Messages!
Where are all the
“qualified” leads?
How can I connect
with those
qualified leads?
How can I get
those qualified
leads to ...
Erik Luhrs
The 3 Steps to Get Prospects to Respond
to Your Lead Generation Messages!
THANK YOU!
1 – Why no one cares to hear
about what you do or sell!
2 – How one word can be
the difference between no
sales and a ton ...
FRONT-LOADED
LEAD GENERATION™
‘90% of Sales issues can be handled during the
Lead Generation process!’
Let’s Test Your Knowledge of
Lead generation
• What is the smallest
component of your
overall lead generation?
• What is t...
Three C's of an Effective
Lead Generation Message
C1 -
C2 -
C3 -
C #1
No one cares what you sell
- They care about what
they care about
You are sending your
message into the “I already
know wh...
• Its what
“everybody”
does
• You want to
"get it out
there“
• You don't know
any different
The REAL Problem
The Opening of your lead generation
message makes NO impact on the
prospect. It gets NO attention.
Their ...
C #1 = Context
Context = The parts of a discourse that surround a word or
passage and can throw light on its meaning
We mu...
We Want Somatic Impact
“Body Impact”. Their body responds to your message
headline/opening.
How many do you have?
Enteric
...
BENEFITS TO YOU!
• You have their total attention
• They know what you are talking
about
• They are in heightened feeling ...
PROOF
C #2
• Confusion because
usually does not flow
from headline
• Looks long and people
think they will look at
it later, but don'...
The REAL Problem
You may have captured their attention
with your opening, but then you
instantly let go of it.
C #2 = Content
Content = The presentation of information for a purpose to
an audience through a medium
We must have LOGICA...
Ancient Chinese Secret
BENEFITS TO YOU!
• Keep their attention to end
• Build rapport
• Build credibility
• Deliver them to the 3rd "C“ (get to
t...
PROOF
Client
Story
C #3
The flow is broken
because they have been
receiving / learning up to
now
• Now they don't know
what is coming
People are i...
The REAL Problem
You dropped the ball when it
matters most.
C #3 = Call To Action
Call To Action = Words that urge the viewer of a lead
generation message to take an immediate action...
BENEFITS TO YOU!
• Immediate desire
• More likely to act
• More leads in pipeline
• Differentiator
PROOF
My
Story
Summary
• Make sure your message opening
sets a Context for the prospect
• Make sure your message Content
guides the prosp...
But
Wait
There’s
More
CONTEXT – CONTENT – CALL TO ACTION
What You Get
• 4 + 2 Video TRAININGS
–4 Basic Videos
–2 BONUS Videos
• Mind Map WORKSHEETS for all
–No long workbooks & qu...
www.guruselling.com/data
$500
Just
$99
THANK YOU!
www.guruselling.com/data
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs
Upcoming SlideShare
Loading in...5
×

3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs

533

Published on

Back by popular demand -3 Steps to Get Prospects to Respond to Your Lead Gen Messages, by Erik Luhrs, the Bruce Lee of Sales.

We all want more clients. We all think we are doing the right things to get them. But while most folks bust their humps all day and scratch their heads wondering why they can’t get clients, some people are closing tons of business with very little effort. Which one are you?

If you’re tired of busting your hump and you’d like to break the bank instead, you need to read this deck.

You will Discover:
- The 3 C’s of an Effective Lead Generation Message
- Why no one cares to hear about what you do or sell
- How one word can be the difference between no sales and a ton of sales
- The one tweak you can make immediately to get prospects calling right now
- And much more!

Your host will be Erik Luhrs, “The Bruce Lee of Sales,” the creator of The GURUS Selling System and the author of the book BE DO SALE.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
533
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "3 steps to get prospects to respond to your lead gen messages for @connectmembers by @erikluhrs "

  1. 1. The 3 Steps to Get Prospects to Respond to Your Lead Generation Messages!
  2. 2. Where are all the “qualified” leads? How can I connect with those qualified leads? How can I get those qualified leads to contact me?
  3. 3. Erik Luhrs
  4. 4. The 3 Steps to Get Prospects to Respond to Your Lead Generation Messages!
  5. 5. THANK YOU!
  6. 6. 1 – Why no one cares to hear about what you do or sell! 2 – How one word can be the difference between no sales and a ton of sales 3 – The one tweak you can make immediately to get prospects calling right now! 4 - How to go further
  7. 7. FRONT-LOADED LEAD GENERATION™ ‘90% of Sales issues can be handled during the Lead Generation process!’
  8. 8. Let’s Test Your Knowledge of Lead generation • What is the smallest component of your overall lead generation? • What is the purpose of a lead generation message? • What has to happen for a lead generation message to be effective? • The Lead Generation Message • To get leads to contact you • Get attention, Be observed to the end, Create a desired response
  9. 9. Three C's of an Effective Lead Generation Message C1 - C2 - C3 -
  10. 10. C #1
  11. 11. No one cares what you sell - They care about what they care about You are sending your message into the “I already know what that is and I don't need it" box in their brain Worse – Your message is totally ignored
  12. 12. • Its what “everybody” does • You want to "get it out there“ • You don't know any different
  13. 13. The REAL Problem The Opening of your lead generation message makes NO impact on the prospect. It gets NO attention. Their "what is important to me" filter kicks the message out of their attention instantly
  14. 14. C #1 = Context Context = The parts of a discourse that surround a word or passage and can throw light on its meaning We must establish MEANINGFUL Context
  15. 15. We Want Somatic Impact “Body Impact”. Their body responds to your message headline/opening. How many do you have? Enteric Nervous System •As many neurons and neurotransmitters as in the first brain •Can learn and remember •Creates ‘gut feelings’
  16. 16. BENEFITS TO YOU! • You have their total attention • They know what you are talking about • They are in heightened feeling state • They are already looking for resolution
  17. 17. PROOF
  18. 18. C #2
  19. 19. • Confusion because usually does not flow from headline • Looks long and people think they will look at it later, but don't • Prospect loses interest and signs off
  20. 20. The REAL Problem You may have captured their attention with your opening, but then you instantly let go of it.
  21. 21. C #2 = Content Content = The presentation of information for a purpose to an audience through a medium We must have LOGICAL progression of Content
  22. 22. Ancient Chinese Secret
  23. 23. BENEFITS TO YOU! • Keep their attention to end • Build rapport • Build credibility • Deliver them to the 3rd "C“ (get to that next)
  24. 24. PROOF Client Story
  25. 25. C #3
  26. 26. The flow is broken because they have been receiving / learning up to now • Now they don't know what is coming People are inherently resistant to action • Subconscious is looking to break away Why should I?
  27. 27. The REAL Problem You dropped the ball when it matters most.
  28. 28. C #3 = Call To Action Call To Action = Words that urge the viewer of a lead generation message to take an immediate action We must have a DESIRABLE Call To Action
  29. 29. BENEFITS TO YOU! • Immediate desire • More likely to act • More leads in pipeline • Differentiator
  30. 30. PROOF My Story
  31. 31. Summary • Make sure your message opening sets a Context for the prospect • Make sure your message Content guides the prospect logically • Make sure your CTA creates desire in the prospect
  32. 32. But Wait There’s More
  33. 33. CONTEXT – CONTENT – CALL TO ACTION
  34. 34. What You Get • 4 + 2 Video TRAININGS –4 Basic Videos –2 BONUS Videos • Mind Map WORKSHEETS for all –No long workbooks & questions • 30 Minute Implementation Session –I help you PERSONALLY put it all together
  35. 35. www.guruselling.com/data $500 Just $99
  36. 36. THANK YOU! www.guruselling.com/data
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×