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25 Mind Blowing Email Marketing Stats
 

25 Mind Blowing Email Marketing Stats

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According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. ...

According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

Read and share these awe-inspiring email marketing stats and get ready to create great email marketing campaigns with our free ebook, The (Short) Guide to Email Marketing Success: http://bit.ly/1c65UHz

Learn more about ExactTarget and Salesforce here: http://bit.ly/18dFmTT

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110 of 13 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
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  • Slide number 22 claims: $44.25 return for every $1 spent. How silly to repeat this ridiculous number. It's sourced to 'Experian' which is a Credit Scoring Company
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  • Yet again a common brain in the crowd.
    start thinking beyond the point you stop thinking
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  • JASA PENGURUSAN PERIZINAN EXPORT IMPORTIR
    “Corporate Legal services”
    http://www.saranaijin.com
    Komplek Ruko Segitiga Atrium Blok A1 Lt 2 Jl. Senen Raya No. 135 Jakarta Pusat 10410
    Tep: +(62) 21- 34833034 Fax : +(62) 21- 34833038
    Mobile: 081585427167
    Pin BB 285200BC
    Email: legal@saranaizin.com

    JASA PERNGURUSAN PERIZINAN EXPORT IMPORTIR
    - URUS API-P (ANGKA PENGENAL IMPORTIR PRODUSEN)
    - URUS API-U (ANGKA PENGENAL IMPORTIR UMUM)
    - URUS API PERUBAHAN
    - URUS APIP (Produsen) PMA BKPM
    - URUS APIU (Umum) PMA BKPM
    - URUS NIK EXPORT IMPORT
    - URUS NPIK
    - URUS IT ELEKTRONIKA
    - IT PAKAIAN JADI
    - IT ALAS KAKI
    - IT MAKANAN DAN MINUMAN
    IT OBAT TRADISINAL DAN HERBAL
    - URUS IP PLASTIK, IP BESI/BAJA, IP TEKSTIL
    - URUS PI BARANG MODAL BUKAN BARU
    - URUS ETPIK
    - URUS SKPLBI BARANG / LABEL PRODUK IMPORTIR
    - URUS POSTEL

    JASA PENGURUSAN LEGAL SERVICES
    - URUS PENDIRIAN PT – PERSEROAN TERBATAS
    - URUS PENDIRIAN PMA
    - URUS IZIN PRINSIP
    - URUS PENDIRIAN CV
    - URUS PENDIRIAN UD
    - URUS IZIN PRINSIP PERLUASAN
    - URUS SIUP
    - URUS TDP
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  • I do like to read slides about subject lines. They're correct and very useful.
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  • Email marketing is better at driving revenue than social media and, as the DMA says, over $40 are returned for every $1 spent on email marketing. But as with all things, there is good, bad and ugly in email marketing. Email done wrong will hurt you more than help you. It all starts with true permission, where a person has explicitly opted in and wants your email. Anything less and it's a slippery slope towards the spam filter and getting no ROI.
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    25 Mind Blowing Email Marketing Stats 25 Mind Blowing Email Marketing Stats Presentation Transcript

    • 25 Mind Blowing Email Marketing Stats #marketingcloud
    • 44% of email recipients made at least one purchase last year based on a promotional email. #marketingcloud Source: convinceandconvert.com
    • 33% of email recipients open email based on subject line alone. #marketingcloud Source: convinceandconvert.com
    • Roughly half of an email list will be active – either opening or clicking on emails. #marketingcloud Source: Epsilon
    • Subject lines fewer than 10 characters long had an open rate of 58%. #marketingcloud Source: Adestra July 2012 Report
    • Personalized subject lines are 22.2% more likely to be opened. #marketingcloud Source: Adestra July 2012 Report
    • For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. #marketingcloud Source: Adestra July 2012 Report
    • 64% of people say they open an email because of the subject line. #marketingcloud Source: Chadwick Martin Bailey
    • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. #marketingcloud Source: 2012 Blue Kangaroo Survey
    • 39% of marketers have no strategy for mobile email. #marketingcloud Source: eConsultancy 2012 Email Marketing industry Census
    • 72% of B2B buyers are most likely to share useful content via email. #marketingcloud Source: Earnest Agency
    • 56% of businesses say they plan to increase their use of email marketing in 2013. #marketingcloud Source: The Small and Midsize Business Email Marketing Survey 2013
    • Monday emails had the highest revenue per email. #marketingcloud Source: Experian 2012 Q4 Email Benchmark Report
    • 27% of consumers were more likely to say their favorite companies should invest in more email. #marketingcloud Source: ExactTarget
    • 1 in 2 marketers use animated gifs in their email campaigns. #marketingcloud Source: Experian Email Market Study
    • This year, about 84% of all email traffic will be spam. #marketingcloud Source: The Radicati Group
    • Email ad revenue reached $156 million in 2012. #marketingcloud Source: Interactive Advertising Bureau
    • Emails that include social sharing buttons have a 158% higher click- through rate. #marketingcloud Source: GetResponse
    • Women click 10% more often than men on mobile emails. #marketingcloud Source: Tailored Mail 2012 Email Marketing Trends
    • Email marketing spend grows 10% year over year. #marketingcloud Source: Forrester 2011
    • 40% of B2B marketers rated the leads generated by email marketing as high quality. #marketingcloud Source: Software Advice Survey
    • For every $1 spent, $44.25 is the average return on email marketing investment. #marketingcloud Source: Experian
    • 82% of consumers open emails from companies. #marketingcloud Source: Litmus
    • 64% of decision-makers read their email via mobile devices. #marketingcloud Source: TopRankBlog
    • There are 3.6 billion email accounts in 2013. #marketingcloud Source: The Radicati Group Email Statistics Report, 2012-2016
    • By 2016, the number of email accounts will reach 4.3 billion. #marketingcloud Source: The Radicati Group Email Statistics Report, 2012-2016
    • For more information go to: salesforce.com #marketingcloud