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20 Incredible Marketing Automation Stats

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Marketing automation is certainly on the rise. Take a look at 20 of the most incredible statistics about marketing automation's effectiveness, adoption, and growth.

Marketing automation is certainly on the rise. Take a look at 20 of the most incredible statistics about marketing automation's effectiveness, adoption, and growth.

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  • 1. 20 Automation INCREDIBLE MARKETING AUTOMATION STATS
  • 2. The adoption of marketing automation technology is expected to increase 50% by 2015 2015 2012 *SiriusDecisions, 2012
  • 3. 25% of B2B Fortune 500 companies are already using marketing automation... *Pardot, 2013 ...along with 76% of the world’s largest SaaS companies.
  • 4. 84% of top-performing companies are already using or plan to start using marketing automation before 2015. 84% *Gleanster, 2012
  • 5. Automation users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non-users. Qualified Lead *Aberdeen Group, 2012
  • 6. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. NO OPEN? NO YES OPEN? NO YES e OPEN? YES *Forrester Research, 2013
  • 7. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. Automation *DemandGen Report
  • 8. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. X X X X *MarketingSherpa, 2011 X X
  • 9. 63% of respondents say the ability to set measurable objectives for campaigns is the greatest value of marketing automation. *Gleanster, 2012
  • 10. 77% of CMOs at top performing companies indicate that their most compelling reason for implementing automation is to increase revenue. 77% *Gleanster, 2013
  • 11. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. *Focus Research, 2012
  • 12. 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months. 2014 2014 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 27 28 29 30 01 02 12 6 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 25 26 21 22 23 24 25 26 31 27 28 29 30 31 *Focus Research, 2013 months months
  • 13. Relevant emails delivered through marketing automation drive 18 times more revenue than email blasts. 18x *Jupiter Research
  • 14. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. *Nucleus Research, 2012
  • 15. Lead scoring provides an ROI of 138% versus companies that don’t score leads (78%). John Doe 404.492.6845 sales@pardot.com www.pardot.com Innotek Inc 1 3 Marketing Manager 2 3 4 5 6 *MarketingSherpa, 2012
  • 16. Event-triggered messaging saves approximately 80% of direct mail budget. *Gartner Research, 2009
  • 17. Companies that invest in marketing automation solutions see 70% faster sales cycle times, and 54% improvement in quota achievement. *Bulldog Solutions, 2013
  • 18. The average sales cycle has increased 22% over the past 5 years. 22% 2008 *SiriusDecisions, 2013 2013
  • 19. 44% of B2B buyers do not know what marketing automation is. 232 789 ? Scoring + Grading 6.5 ? 6.5 + 343 + 6.5 ? *BuyerZone, 2012 ? Nurturing ROI ?
  • 20. By 2020, customers will manage 85% of their relationships without talking to a human. *Gartner Research, 2011
  • 21. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. 2014 01 02 6 07 08 09 10 11 12 13 14 15 16 17 18 19 20 23 24 25 26 27 28 *Gartner Research, 2013 05 06 21 22 months 03 04 29 30 31
  • 22. For even more information on marketing automation, download the full eBook. Grab Your Copy

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