20
Automation

INCREDIBLE MARKETING

AUTOMATION STATS
The adoption of marketing automation
technology is expected to increase
50% by 2015

2015
2012

*SiriusDecisions, 2012
25% of B2B Fortune
500 companies
are already using
marketing
automation...

*Pardot, 2013

...along with 76% of
the world’...
84% of top-performing companies are
already using or plan to start using
marketing automation before 2015.
84%

*Gleanster...
Automation users have a 53% higher
conversion rate from marketing response to
marketing-qualified lead than non-users.

Qu...
Companies that excel at lead nurturing
generate 50% more sales-ready leads at
33% lower cost.

NO
OPEN?

NO

YES
OPEN?
NO
...
Nurtured leads produce, on average, a
20% increase in sales opportunities
versus non-nurtured leads.

Automation

*DemandG...
61% of B2B marketers send all leads
directly to sales; however, only 27%
of those leads will be qualified.

X

X

X
X

*Ma...
63% of respondents say the ability to set
measurable objectives for campaigns is
the greatest value of marketing automatio...
77% of CMOs at top performing companies
indicate that their most compelling reason
for implementing automation is to
incre...
Marketing automation has seen the fastest
growth of any CRM-related segment in the
last 5 years.

*Focus Research, 2012
75% of companies using marketing
automation see ROI within 12 months,
44% within 6 months.

2014

2014
01 02
03 04

05 06
...
Relevant emails delivered through marketing
automation drive 18 times more revenue
than email blasts.

18x
*Jupiter Resear...
Marketing automation drives a 14.5%
increase in sales productivity and a 12.2%
reduction in marketing overhead.

*Nucleus ...
Lead scoring provides an ROI of 138% versus
companies that don’t score leads (78%).

John Doe
404.492.6845
sales@pardot.co...
Event-triggered messaging saves
approximately 80% of direct mail budget.

*Gartner Research, 2009
Companies that invest in marketing
automation solutions see 70% faster sales
cycle times, and 54% improvement in quota
ach...
The average sales cycle has increased 22%
over the past 5 years.
22%

2008
*SiriusDecisions, 2013

2013
44% of B2B buyers do not know what
marketing automation is.

232

789

?

Scoring + Grading
6.5

?

6.5 + 343 +
6.5

?
*Bu...
By 2020, customers will manage 85% of their
relationships without talking to a human.

*Gartner Research, 2011
Companies that automate lead management
see a 10% or greater increase in revenue
in 6-9 months.
2014
01 02

6

07 08

09 1...
For even more information on
marketing automation, download
the full eBook.

Grab Your Copy
20 Incredible Marketing Automation Stats
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20 Incredible Marketing Automation Stats

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Marketing automation is certainly on the rise. Take a look at 20 of the most incredible statistics about marketing automation's effectiveness, adoption, and growth.

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20 Incredible Marketing Automation Stats

  1. 1. 20 Automation INCREDIBLE MARKETING AUTOMATION STATS
  2. 2. The adoption of marketing automation technology is expected to increase 50% by 2015 2015 2012 *SiriusDecisions, 2012
  3. 3. 25% of B2B Fortune 500 companies are already using marketing automation... *Pardot, 2013 ...along with 76% of the world’s largest SaaS companies.
  4. 4. 84% of top-performing companies are already using or plan to start using marketing automation before 2015. 84% *Gleanster, 2012
  5. 5. Automation users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non-users. Qualified Lead *Aberdeen Group, 2012
  6. 6. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. NO OPEN? NO YES OPEN? NO YES e OPEN? YES *Forrester Research, 2013
  7. 7. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. Automation *DemandGen Report
  8. 8. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. X X X X *MarketingSherpa, 2011 X X
  9. 9. 63% of respondents say the ability to set measurable objectives for campaigns is the greatest value of marketing automation. *Gleanster, 2012
  10. 10. 77% of CMOs at top performing companies indicate that their most compelling reason for implementing automation is to increase revenue. 77% *Gleanster, 2013
  11. 11. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. *Focus Research, 2012
  12. 12. 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months. 2014 2014 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 27 28 29 30 01 02 12 6 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 25 26 21 22 23 24 25 26 31 27 28 29 30 31 *Focus Research, 2013 months months
  13. 13. Relevant emails delivered through marketing automation drive 18 times more revenue than email blasts. 18x *Jupiter Research
  14. 14. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. *Nucleus Research, 2012
  15. 15. Lead scoring provides an ROI of 138% versus companies that don’t score leads (78%). John Doe 404.492.6845 sales@pardot.com www.pardot.com Innotek Inc 1 3 Marketing Manager 2 3 4 5 6 *MarketingSherpa, 2012
  16. 16. Event-triggered messaging saves approximately 80% of direct mail budget. *Gartner Research, 2009
  17. 17. Companies that invest in marketing automation solutions see 70% faster sales cycle times, and 54% improvement in quota achievement. *Bulldog Solutions, 2013
  18. 18. The average sales cycle has increased 22% over the past 5 years. 22% 2008 *SiriusDecisions, 2013 2013
  19. 19. 44% of B2B buyers do not know what marketing automation is. 232 789 ? Scoring + Grading 6.5 ? 6.5 + 343 + 6.5 ? *BuyerZone, 2012 ? Nurturing ROI ?
  20. 20. By 2020, customers will manage 85% of their relationships without talking to a human. *Gartner Research, 2011
  21. 21. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. 2014 01 02 6 07 08 09 10 11 12 13 14 15 16 17 18 19 20 23 24 25 26 27 28 *Gartner Research, 2013 05 06 21 22 months 03 04 29 30 31
  22. 22. For even more information on marketing automation, download the full eBook. Grab Your Copy
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