Salespeople are facing the daunting challenge of bringing in new business in a down economy. With uncertainty about when times will improve, customers have tightened their budgets and increased the level of scrutiny on every purchase. If you’ve been in sales for less than 12 years, you have never experienced the challenge of selling in a tough economy. For those who have sold through tough economic times in the past, it’s been so long you've likely have forgotten how to sell in recessionary times.
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