Warm Calling

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How to take a cold call and heat it up to be something useful.

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Warm Calling

  1. 1. Warm Calling Much Cooler Than Cold Calling
  2. 2. What is Warm Calling?
  3. 3. Warm calling is calling with a predetermined purpose other than just to make a sale There has to have been research and/or communication that has gone on before you hit the phone
  4. 4. What is the difference from Cold Calling?
  5. 5. The difference is that you go in blind with cold calling, basically gambling Warm calling has substance behind it and fair reasoning
  6. 6. How Do I Warm Call?
  7. 7. Research You need to prepare yourself with information that makes you know your prospect before even talking to them
  8. 8. Strategies of Warm Calling
  9. 9. Keep it in the “in circle” Start with contacting those who you already have a foreground with
  10. 10. Examples of the “In Crowd” Prospects who have asked for RFPs, responded to your marketing ads, or inquired on their own
  11. 11. Reach Out to Them Over Social Media To turn your cold calling into warm calling reach out to them over social media outlets
  12. 12. LinkedIn, Twitter, Google+, Facebook are all places you can start a conversation Once you have a back and forth over one of these outlets it can give you an in for calling
  13. 13. Market Correctly You need to know how to market in order to get clients you want
  14. 14. Develop personalized marketing campaigns as a foot in the door for warm calling This is done by learning all there is to know about your prospects
  15. 15. Now Call! Once you have done most of these strategies and have laid the foreground for a phone conversation you may now proceed to warm call!
  16. 16. Want to Know More? For more information check out our free guide Selling into the Fortune 1000 http://www.salesquest .com/resources/selling-into-the-fortune-1000/

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