Marketing Automation
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Marketing Automation






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Marketing Automation Marketing Automation Presentation Transcript

  • How Marketing Automation Can Help Your Account BasedCan Help Your Account Based Marketing EffortsMarketing Efforts
  • Marketing…What? Marketing automation is a software tool that allows companies to streamline, automate, and measure marketing tasks so they can increase operational efficiency and grow revenue faster. Marketing Automation!
  • So What Does it Do? It simplifies a companies marketing campaign as well as allowing a much bigger potential for reaching new prospects
  • What You Will Need to Do RESEARCH You’re going to need to do a lot of research first in order to put together a strong target list
  • This will aid you in your Account Based Marketing process Knowledge is power in ABM!
  • Marketing Automation’s 7 Step Process
  • #1 Build a Target List
  • How? Use your research and construct a list of companies that may be interested in you
  • #2 Execute Campaign
  • Put your campaigns out there for your target list to see
  • #3 Measure Email/Website Behavior
  • The marketing automation software will measure the effectiveness of your outbound emails and current website
  • It is important to pay attention to where your marketing campaigns are going and what they are saying It would look very bad if you sent a construction company a campaign focusing on flower arrangements
  • #4 Identify Leads Leads
  • It will then help to show what prospects were positively affected by your marketing campaign I HATED IT!
  • #5 Move Qualified Leads to Sales Qualified Leads Sales
  • From here there will be a suggested list of who to move into your CRM (Customer Relationship Management) It is because of these reasons… we have decided to choose…
  • #6 Move Possible Lead to Nurture Cycle Nurture
  • Continue with a marketing campaign to prospects who seem genuinely interested
  • #7 Measure Marketing Performance
  • Using Marketing Automation, you will be able to see statistically what marketing campaigns worked and what didn’t
  • Marketing  It makes your business life easier  Allows for a constructive learning process  Frees up your marketing team to Create more ABM strategies IT!USE Automation
  • For More Information… For more information about Marketing Automation and how to build your target list visit us at: http://www.salesquest .com/resources/target-account-based-marketing/