Sales Calls the ShotsSales Calls the Shots
Sales doesn’t have the only or
between the sales and
marketing team will identify
the best accounts
You Can Only Handle SoYou Can Only Handle So
Many Accounts With ABMMany Accounts With ABM
It does take a little more time
to go after accounts with ABM
Slow and Steady Wins the Race.
The more ABM programs
you develop the better
chances at landing
You Don’t Really Need Info onYou Don’t Really Need Info on
Your ClientsYour Clients
Because you are giving them the
time of day means you
can’t skimp out on the
research Learn about them!
Use ABM on All AccountsUse ABM on All Accounts
ABM is designed for the big
Which one would you choose?
The bigger the client
the bigger the profit,
the smaller the client the smaller the
Make an Arranged MarriageMake an Arranged Marriage
The Sales and Marketing team
in holy matrimony in order for a
successful ABM program
Don’t Over Do ItDon’t Over Do It
It’s the same as underwear, one size
does not fit all
ABM works because you are
tailoring to a prospective
Supply and DemandSupply and Demand
The more you want the more ABM
programs you need to develop
DO YOUR HOMEWORKDO YOUR HOMEWORK
ABM only works if you really
KNOW the client
about them down to their
favorite kind of ice cream
Always Make ThemAlways Make Them
Feel SpecialFeel Special
the purpose of ABM
is to appear
to your client
Treat them as if you are their biggest fans!
Learn More!Learn More!
For more information about Account Based
Marketing check out our free “Orange
Paper” All You Need to Know…and
More! About Target Account Based
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