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Best PowerPoint Ever
 

Best PowerPoint Ever

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This may be the BEST PowerPoint Ever to grace SlideShare

This may be the BEST PowerPoint Ever to grace SlideShare

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    Best PowerPoint Ever Best PowerPoint Ever Presentation Transcript

    • A Look at
      By SalesPop!
    • What is Google+?
      Google+ is a Social Network
      Relationships on Google+ are asymmetric, which means you can follow people who don’t have to follow you back. Users get a profile, a news stream, the ability to follow topics they are interested in (Sparks), create groups of friends (Circles), interact with them through video chat (Hangouts).
    • The Skinny on Google+
      • Released on July 7, 2011
      • Already, more than1 billion items are shared and received per day
      • Over 10 million active (took FourSquare 2 years to reach)
      The Rising Tide of Social Media: 1 out of every 6 minutes spent online is spent on social networks
    • The Skinny on Google+
      Praise
      “Decided to forward kevinrose.com to Google+. G+ gives me more (real time) feedback and engagement than my blog ever did.” –Kevin Rose; Founder of Digg
      “There’s a reason why Google calls this a “project” rather than a “product” – they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.” –Mashable
      Worries
      "You introduce Google+, where am I going to spend that next minute or hour of my discretionary time? I have no more time.” –Jeff Weiner; CEO of LinkedIn
      When it comes to social networking, Google finds itself in an unusual position, one that its competitors in Web search know all too well: playing catch-up with a service that dominates the market.” – New York Times
    • Getting Started
      Google+ can be accessed through http://m.google.com/plus
      Step 1: Setup a Google Profile
      If you haven’t been invited, you won’t be able to use it yet
      If you have, use your Gmail address to create a profile
      Input all of the necessary information
    • Getting Started
      Step 2: Upload Photos
      You will then be asked to integrate your Picasa photo albums into your Google+ profile
      The same security settings will apply where only your friends will have access to view it (might want to still go through it)
    • Getting Started
      Step 3: Add Friends and Circles
      Add everyone you know and potential sales leads as well.
      Google+ only allows you to import Hotmail
      or Yahoo! contacts. Your Gmail contacts will
      already be listed
      Consolidate friends, sales leads, targeted audiences into the Circlestab
    • Getting Started
      Step 4: PROMOTE!
      You can do this several ways
      Make posts on Google+ to get people familiar with your business
      Add Google+ button to your website - Google has actually added Google Plus stats in your Webmaster Tools account so you can see the the analytics to your button
      Engage in conversations with other Google+ members and drop your business name and what it’s all about
    • What can your business profile look like?
      Example Pages
      Google+ Asks Businesses to Wait…
      “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to business. We just ask for your patience while we build it.” Christian Oestlien, Google+ Product Manager
    • The Pros and Cons of Google+for Social Selling
    • Pros: Easy to Consolidate Followers
      One of the biggest headaches of Facebook is arranging followers into specific groups to reach out to
      Google+’sCircles is a the easiest system on the market to share posts with specific targeted groups
      Great way to keep in touch with clients and share relevant information with them instantly and privately through Circles
    • Pros: Video Chat
      Best rated feature of Google+
      Hangouts lets up to 10 users simultaneously video chat with each other
      Video chat options provide a great opportunity for businesses to connect directly with customers
      Group video chats offer great opportunities to conduct exclusive workshops or to roll out exclusive promotions to VIP customers
    • Pros: Sparks
      Perhaps the most useful of all Google+’sfeatures is Sparks
      Allows users to suggest news stories, videos, photos, and more to specific users or Circles rather than automatically posting it to everyone
      This allows for targeted marketing opportunities by focusing on those users who would find your content most useful
    • Cons: Too Many Social Network Streams
      Already a huge amount of people on other social media networks and it could be a potential waste of effort if Google+ does not catch on
      You would need to completely rebuild your social network from scratch – not all of potential sales may be on Google+
    • Cons: Too much Noise
      If you’re trying to get maximum exposure for your product, Google+ may not be the right way to go due to:
      Too much noise - Top of the stream gets jammed with too much information
      Posts are pushed to the top whenever there’s a new comment
      Collapsing posts with long comment threads– your post may disappear quickly
    • Cons: Tough Reaching Your Targeted Audience
      Unlike Facebook, Google+ does not have a feature that allows you to “blast messages”
      It is also still early in the developments and unclear on how easy it is to find people you don’t know
      Would cause an exceptional amount of effort to find people and reach out to them one at a time
    • Add Some Flare Google+ Tips and Tricks
      D
      Mention people in your posts by adding + or @in front of their name.
      Clicking the +1 button on a post is the same as “like” on Facebook.
      Send Private messages to people by only sharing your post with them, disable reshare.
      You can add photos, videos, or links to your posts by dragging links directly to the share box.
      a
      *Word* = Word
      _Word_ = Word
      -Word- = Word
      Hotkeys:
      Space = Scroll down Stream
      Shift Space= Scroll up Stream
      J = Single post down scroll
      K = Single post up scroll
      Q = jump to chat
      Return = Start Comment
      Tab, Return = End Comment