Aveiro Salt Cluster

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Aveiro Salt Cluster

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Aveiro Salt Cluster

  1. 1. Aveiro Salt Cluster José Carlos Mota (DCSPT-UA) Jorge Silva and Ricardo Videira (ACA) AQUA-FORUM N.º 5, UNIVERSITY OF AVEIRO, 17-20TH SEPT 2013 Business Models
  2. 2. 1.BACKGROUND WORKING TOGETHER - URBAN REGENERATION ACA - COMMERCIAL ASSOCIATION OF AVEIRO AVEIRO SALT CLUSTER UNIVERSITY OF AVEIRO - DCSPT Understand the potential of lagoon, salt pans and salt (holistic) Rehabilitation of the old salt buildings (haystacks) CIVIC CAMPAIGN Improve the relationship city of Aveiro/ Laggon sal.blogs.sapo.pt www.facebook.com/AntigosArmazensDeSal
  3. 3. 2.STARTING POINT PRESENTATION Articulate theory and practice in the development of (business and institutional) ‘models’ for urban green/blue space conservation/rehabilitation and highlight gaps that may exist DISCUSS THE PRESENT SITUATION AND DINAMICS RELATED TO SALT AND RELATED ACTIVITIES BRING FORWARD THE IDEA OF A ‘SALT ECONOMIC CLUSTER’ IN AVEIRO (POTENTIAL AND CHALLENGES) UNDERSTAND THE IMPORTANCE OF THE SALT AS SIMBOL OF AVEIRO (IDENTITY)
  4. 4. 2.STARTING POINT UNDERUSED SPACE FOR RECREATION AND ECONOMIC ACTIVITIES ‘DISCONNECTED’ FROM THE CITY THE LAGGON, THE CITY UNDEWATER
  5. 5. 3.SALT IN AVEIRO SALT DECLINE SALT PANS – ‘SKY WINDOWS’ 1920 - 300 SALT PANS PRODUCING SALT FREEZING FOOD INDUSTRY (IMPACT AT HOME AND IN COD INDUSTRY) HEALTH RISKS (BLOOD PRESSURE AND HEART ATTACK) 1890 – 7.000 tons (1.050 tons IN 2010) 2011 - PORTUGAL 630.000 ton. (Rock Salt) and 48.000 ton. (Sea Salt) - WORLD TOTAL 281.800.000 tonnes (0,22% Pt) 2005 - AVEIRO 1,8% OF SEA SALT (ALGARVE 90%)
  6. 6. 4.RECENT DINAMICS ACTUAL SITUATION 8/300 SALT PANS PRODUCING SALT (1.050 TONS IN 2010, 15% OF PRODUCED IN 1890) VISUAL POLUTION IN LAGGON (TIRES IN WALLS OF THE SALT PANS) RIA DE AVEIRO classified under the European Birds Directive and included in the Natura 2000 Network (home of more than two hundred species of birds, many with high conservation value) EXCELLENT SALT QUALITY (GOOD EVAPORATION AND FILTRATION) BAD CONSERVATION OF SALT PANS PROTECTION WALLS – HIDRODINAMIC PROBLEMS (MORE WATER IN THE LAGOON)
  7. 7. 4.RECENT DINAMICS MUNICIPALITY OF AVEIRO VIII FEIRA DO SAL FESTA TRADICIONAL DA BOTADELA EVENTS STUDIES Revitalização e Valorização Económica do Salgado de Aveiro - Estudo de Mercado (Dec. 2007) SALPICARTE
  8. 8. 4.RECENT DINAMICS CIRA Salicornia, Algea NEW PRODUCTS COOPERATION AND SUPORT TRADITIONAL ECONOMIC ACTIVITES OF LAGOON GAC ICT KNOWLEDGE AND TECHNOLOGY Knowledge about local resources Salt
  9. 9. 4.RECENT DINAMICS UNIVERSITY OF AVEIRO ENVIRONMENT DEP. O sal de aveiro : glossário das alfaias utilizadas na produção de salLÍNGUAS E CULTURA QUÍMICA Desenvolvimento de uma metodologia para a análise da composição volátil do sal marinho Purificação da salmoura BIOLOGIA O salgado aveirense : importância conservacionista e perspectivas de uso futuro ENGENHARIA CIVIL Muros da Ria de Aveiro: novas tecnologias versus solução tradicional Reforço com geossintéticos de muros das marinhas da Ria de Aveiro Degradation of the salt pans in Ria de Aveiro : hydrodynamical studyFÍSICA Salinity patterns adjustment to climate change in Ria de AveiroAMBIENTE CIÊNCIAS SOCIAIS Percepções sociais e políticas sobre os Cais da Ria de Aveiro DESIGN SPATIAL PLANNING ECONOMY TOURISM UNIVERSITY OF OPORTO
  10. 10. 4.RECENT DINAMICS ÍLHA DOS PUXADOIROS Birdwatching and trails PRODUCTION SUSTAINABLE TOURISM Salt, Salicorne, Aquaculture ETHIC COMMERCE Shop (brand & design) It’s not just a business! 200 tons/year (Salt)
  11. 11. 4.RECENT DINAMICS BELEZA DO SAL PRODUCTION AND COMMERCE Health products (hand and bath soap; exfoliant) with seaweed/algae and salt TARGET Salt 70€/1 ton. salt Sr. João Silva, marnoto (salt panner) HISTORY AND IDENTITY Amazing history of salt panners Young salt panners? 50 tons/year
  12. 12. 4.RECENT DINAMICS EMERGENT IDEAS (SALT AND THE LAGGON) FASHION IN THE LAGOON SALT AND DESIGN FLOATING TOURISTIC CABIN
  13. 13. 4.RECENT DINAMICS KEY FINDINGS - SALT MAP AND ATTEST DIFFERENT TYPES OF SALT QUALITY GENERATE MORE REVENUES CONNECTED TO SALT AND THE LAGOON (ARTICULATE R&D) BETTER MARKETING - SALT AND ASSOCIATED PRODUCTS INCREASE PRODUCTION (FROM 8 TO 50 SALT PANS? ESTRELA ESTEVES, 2009) PROVIDE SERVICES RELATED (BIKE RENTAL; BIRDWATCHING, DIVING, BOAT AND PEDESTRIAN TRIPS; ENVIRONMENTAL EDUCATIONAL; FOOD; OVERNIGHTS) SALT FROM ABROAD SOLD UNDER THE BRAND ‘AVEIRO SALT’ AVEIRO SALT PRODUCERS ASSOCIATION DOESN’T WORK INFORMALITY - NOT PAYING TAXES
  14. 14. 5.FUTURE REVITALIZATION OF AVEIRO SALT PRODUCERS ASSOCIATION CHALLENGES SALT CLUSTER STAKEHOLDERS INVOLVEMENT OF ABANDONED SALT PANS OWNERS– APPEAL TO SOCIAL RESPONSIBILITY Increase the credibility of the sector (quality of the product) Define responsibilities among stakeholders (management, strategy and rules) Study marketing and sale of the salt and related product into new markets (export) Define and promote a brand (salt of Aveiro)
  15. 15. 5.FUTURE DEFINE A STRATEGY (SPATIAL AND FUNCTIONAL) CHALLENGES New functional programs (Salt hotel, Salt Museum) PHISICAL REABILITATION OF SALT PANS WALLS Revitalize old abandoned buildings in the waterfront of Aveiro (Lota, TIR TIF, Edifício Centro de Interpretação, Antiga Fábrica do Sal no canal de S. Roque) Transport of salt (intermodal and storage) Economic Strategy for the salt and related projects
  16. 16. 5.FUTURE Culture (traditions related to traditional activities) BUSINESS CLOUD - CLUSTER SAL CHALLENGES Salt Cosmetic Food industry Related products and services Salicorne, Algae,… Art Sustainable Tourism (Birdwatching and leisure cycling) Design and Health Slow food / gastronomy Construction of salt pan walls Boat industry Home made salt production EXAMPLES HERE: https://www.facebook.com/AntigosArmazensDeSal Food
  17. 17. 5.FUTURE 2014-2020 – OPORTUNITIES – EUROPEAN FUNDS CHALLENGES
  18. 18. José Carlos Mota (DCSPT-UA) jcmota@ua.pt Jorge Silva (ACA) presidente@acaveiro.pt Ricardo Videira (ACA) ricardosvideira@gmail.com THANK YOU

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