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Digital campaign to build coding factory
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Digital campaign to build coding factory


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This is an IT related project which aim is to produce quality coding hands/developers in cost-effective manner.It is part of Social Entrepreneurship and certainly it would have long-run benefits with …

This is an IT related project which aim is to produce quality coding hands/developers in cost-effective manner.It is part of Social Entrepreneurship and certainly it would have long-run benefits with lucrative ROI.

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  • 1. 1
  • 2. This particular campaign is well-designed & orchestrated with a clear concentration in developing the image & popularity of Bangladesh Awami League in technical way that would ultimately lead to gaining votes in upcoming election. It has the insight to build direct interactive relationship with the people as well as helping/understanding them what Bangladesh Awami League is capable of in building country’s nation (specially youth nation) & future economy through Information Technology. 2
  • 3. Mr. Ghaliv is a well-calibered young entrepreneur with vast interest in technology,software,internet,clothing,international business,concept generation and so forth. He has done his Bachelors in Business Administration(major in Marketing) from Macquarie University,Sydney,Australia(ranked world’s best 27th best business school back then). Throughout his university life,he has been an active member of ASES-MQ(Asia-Pacific Students Entrepreneurship Society) & earned life time membership as well.He has been also active in activities such as soccer,gym,boxing,dancing etc. social activities. 3
  • 4. Some of his professional achievements are given below: • Top 5 Finalist @ Google Australia’s Marketing Internship program administered by Abacus Recruitment (UK) • Campaign Co-ordinator & CRM ACE Insurance Limited @ 28-34 O’Connell Street, Sydney, Australia (ACE Tower) • Market Researcher Field Force Market Research Pty Ltd. @ 156 Pacific Highway, St. Leonards,Sydney • Founder & Campaign Director Australian Environment & Home Protector in Australian govtt. renewable energy project @ 64 Regent street,Sydney,NSW-2008,Australia • Sales Consultant Sheraton on the Park @161 Elizabeth St, Sydney,NSW -2000 • Early stage idea generator similar to Spnkix @ ASES-MQ ( 4
  • 5. Theme: “QCS – Quality Coding Society : An Open Source Coding Factory” 1 st time ever in Bangladesh is an IT-based campaign designed to introduce Bangladesh Awami League in a whole lot new dimension with a complete new façade to increase popularity & increase a sustainable relationship with public through Information Technology. Strategic objective & importance: Our campaign focuses on improving the effectiveness in building replationship with public both internally & externally. This strategic plan will enhance Bangladesh Awami League to further listen to & educate public regarding its purpose in building IT nation & future economy under Digital Bangladesh concept & then move toward motivating individuals to whole community in drawing positive attention & inclination that would reflect in upcoming election. 5
  • 6. Problem: There aren’t too many top quality software programmers or web developers that is upto A grade international standard or similar to Japan/Korea/US/Europe standard (except BUET & AIUB as because in the last imagine cups ( held in Australia,Russia & etc countries,students from those institutes did very well either being 1 st or in top 10 list bringing pride in the country). According to the founder of Codeacademy & CNBC report, there would be a huge number of shortage in finding software developers & programmers by 2016 alone in USA (roughly about 75000). Solution: With due credit to Bangladesh Awami League & Mr. Sajib Wajed Joy , being the main propeller of this campaign, QCS would be supplying FREE educational materials to all & these materials would be all from USA ( New York based software firm, MIT,Stanford Professors and etc.) 6
  • 7. Goals: • An indirect technical political campaign under Digital Bangladesh concept • FREE top grade education • Future economic prosperity • Bangladesh Awami League’s clear competitive advantage over any other party just before the election • Creating public’s positive inclination & festive environment in favor of Bangladesh Awami League • Engaging quality citizens of civil society in this campaign in technical way • Participants from Top institutes of the country like BUET,AIUB etc • Getting close to people through IT campaign • And big opportunity out there as people would happily take it specially youth & a very right time to avail this opportunity is NOW! Contact Info.: Mr. Ghaliv +88.0177.5534.298 ; 7
  • 8. Content Topic Slide Number Campaign Logo 1 About the Campaign 2 About the Initiator 3-4 Executive Summary 5-7 Content(s) 8 -9 Content Message to Public 10 - 12 Courses that we offer 13 Campaign Types 14 Campaign Objective 15 Campaign Output 16 Future Forecast 17 Bangladesh Awami League’s Role & Benefits 18 – 20 8
  • 9. Content Topic Public Relation (PR) Branding & Promotion Program Flow An Estimate Budget Campaign Location Gratitude Message Slide Number (s) 21 22 23 - 24 25 26 – 28 29 9
  • 10. QCS Quality Coding Society a Gift from Bangladesh Awami League in building IT Nation 10
  • 11. Heyy You! Do you have Creativity? • Wanna build next ? Come and Join us for FREE! • You could be anyone of any age(no restrictions) as long as you’ve dream to build something BIG! 11
  • 12. Free Top Grade courses provided by: I. New York based software firm II. MIT, Yale, Stanford Professors III. Reddit co-founder Steve Huffman in collaboration with Courtesy: D igital B angladesh Angel Board 12
  • 13. • HTML • CSS • Javascript • jQuery • Python • Ruby • App building & so forth Apart from Information Technology courses there would be also other FREE courses in various departments but IT being our major focus & key offer. 13
  • 14. Awareness program • Stall(Residential Area / important location) • Leaflet • Media/Newspaper • Banner • Spreading the Shout! • 14
  • 15. • • • • • Direct interaction with people Top class software programs provided Future economic perspective (quality software export) International standard developers/programmers in near future(US/Europe standard) Fantastic Image of Bangladesh Awami League & current government under Digital Bangladesh concept 15
  • 16. • International media coverage like NHK World, BBC,Australia Network etc. • Landmark steps to show the world what a political party can do in building its nation • Building hope,trust & confidence in people’s heart with charismatic impression specially to the youth • People’s appreciation of all age + a clear psychological push to vote for Bangladesh Awami League 16
  • 17. Act according to the extracted information that reflects people’s choice & interests • Economic perspective in near future ( foreign currency rolling into local economy ) • An increase in poll in national election due to this noble effort • “ Surface ” of an extra-ordinary image of Bangladesh Awami League in local & international arena • 17
  • 18. • It’d be great honor for all of us if we find Mr. Sajib Wajed Joy playing a key role in this campaign(for instance as Project Director) • Peer evaluation during the campaign • Corner space in the stall(s) mostly in residential areas • Quality questionnaire & survey • Direct communication with the people 18
  • 19. • A local representative presence in those residential stall(s) during the campaign in each different campaign zone • Motivational speech for 5-10 min every day • “ What aspects do you want from the govt. for which you’d tend to vote them? ” – these kinda technical questions to extract public intesrest & likings 19
  • 20. • Convincing speeches everywhere meaning how Bangladesh Awami League building a nation in Information Technology • Showing an economic stat. for next 5 years that on this IT sector the country could achieve this much foreign currency & this campaign is just a start • After pointing out those contributions in early 2 points, seeking votes on a very strong ground + showing some new promises if the party is re-elected 20
  • 21. • • • • • • Symposium Press meeting Conference Direct interaction Media/News talks Social media 21
  • 22. The logo itself will create an important part for this particular campaign that will be branded through following ways: • Banner • Caps • T-shirts • Pen 22
  • 23. We assume this would be at least 30 day campaign in prime location(s) including residential areas in Dhaka city before the election. The same flow applies for any other city around the country. • Friday would be a great day to kick it off(assuming 6 th December ,2013) • Launching ceremony by Mr. Sajib Wajed Joy under Digital Bangladesh concept • Speech & live interaction with program participants • Program continues till 9 at night to create “Friday night city buzz” to make it as “ Talk of the Town ” 23
  • 24. Day long program after the launching ceremony would be pretty much same during the end of campaign as the following: • Start 9.30 am till 9 pm everyday • In the stall, a little corner space with a title “ Help a better govtt. to serve a great nation – all we ask is a little help “ where all the live interactions would be going through with people’s feedback,suggestions,questionnaire and etc. • Programming demonstration to make audience more interactive & interested • In the afternoon/evening, motivational speech session by a local Bangladesh Awami League representative for 5-10 min 24
  • 25. We would like to provide a full-fledged budget once we get confirmed about the following: • • • • Time phase Location(s) Facilities Number of cities 25
  • 26. Campaign Location 26
  • 27. Uttara Mirpur/D OHS Airport Bashundhara R/A Baridhara Gulshan -2 Gulshan -1 Dhanmondi 27
  • 28. North South University ISD Scholastica AIUB Australian International School Brac University St. Joseph Higher Secondary School Green Herald School & College Viqarunnisa Noon School and College IBA BUET Notre Dame College 28
  • 29. Thank You!  29
  • 30. Promotional Cap 30
  • 31. Campaign T-Shirt 31
  • 32. Credit goes to …. 32
  • 33. IT Festival & Building IT Nation 33