Why Brands are Adopting Digital Newsrooms

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Big brands know they can publish content and be the media rather than advertise next to what we read. A Digital Newsroom makes a brand more relevant and interesting to the public and the media.

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Why Brands are Adopting Digital Newsrooms

  1. 1. Why Brands are Adopting a Digital Newsroom Approach to Content
  2. 2. Brands are no longer restricted to advertising next to what we read – they can be the media
  3. 3. The public wants to see how your product or service fits into their lifestyle – not just the features of your product
  4. 4. Adidas is adopting this strategy to make their brands more relevant online in order to propel demand. Nike and Puma have also implemented this approach.
  5. 5. If you publish great content it can attract the media too
  6. 6. A Good Newsroom Needs: More than text press releases Great original material Content that the media and the public will value Talent Technology Data/Analytics
  7. 7. You can build a visual newsroom in Wordpress – but you will need a good programmer who can make it look like a newsroom.
  8. 8. Can A Small Business Create a Digital Newsroom? Be smart with technology – Hosted newsroom with visual features – Train your team to curate industry news and create original content
  9. 9. FEATURES: Easy to use content management system. Images and video. Social sharing options. News feeds. Tags. Search function. Great content.
  10. 10. Track and adjust content using a digital dashboard
  11. 11. Results • More traffic • More engagement • More conversion • More media coverage • More online visibility
  12. 12. Want to know more? http://press-feed.com http://www.meritusdigital.com Call 626 793 4911 for a demo

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