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Why Brands are Adopting Digital Newsrooms

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Big brands know they can publish content and be the media rather than advertise next to what we read. A Digital Newsroom makes a brand more relevant and interesting to the public and the media.

Big brands know they can publish content and be the media rather than advertise next to what we read. A Digital Newsroom makes a brand more relevant and interesting to the public and the media.

Published in: Business, Technology
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Transcript

  • 1. Why Brands are Adopting a Digital Newsroom Approach to Content
  • 2. Brands are no longer restricted to advertising next to what we read – they can be the media
  • 3. The public wants to see how your product or service fits into their lifestyle – not just the features of your product
  • 4. Adidas is adopting this strategy to make their brands more relevant online in order to propel demand. Nike and Puma have also implemented this approach.
  • 5. If you publish great content it can attract the media too
  • 6. A Good Newsroom Needs: More than text press releases Great original material Content that the media and the public will value Talent Technology Data/Analytics
  • 7. You can build a visual newsroom in Wordpress – but you will need a good programmer who can make it look like a newsroom.
  • 8. Can A Small Business Create a Digital Newsroom? Be smart with technology – Hosted newsroom with visual features – Train your team to curate industry news and create original content
  • 9. FEATURES: Easy to use content management system. Images and video. Social sharing options. News feeds. Tags. Search function. Great content.
  • 10. Track and adjust content using a digital dashboard
  • 11. Results • More traffic • More engagement • More conversion • More media coverage • More online visibility
  • 12. Want to know more? http://press-feed.com http://www.meritusdigital.com Call 626 793 4911 for a demo

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