People are attracted to visualsIn an increasingly noisy digital landscape,marketers must use visuals to stand out.Marketing Profs.
The Visual Trend• Visual marketing was the breakout trend for 2012. Forbes• 44% are more likely to engage with brands if they post pictures than any other media. ROI Research• Pictures have also become a short form way of communicating lots of information quickly and succinctly. GlobalHue• Brands are moving away from the written word to more visual content. Altimeter Group
What Thought Leaders Say• “Most of our brain is used for processing visual information” – Tim Ash, author of Landing Page Optimization• “Visual content allows you to communicate ideas in a much richer way” – Adam Heinz• “Visuals change the way people talk about and share information about your brand” Jason Keath, Social Fresh
Thought Leaders• “Visuals are a response to the vast amount of information we’re exposed to. Visual is an easy “snapshot” way to absorb and grasp the information” Jeremiah Owyang, Altimeter Group• “Visual content is going to be HUGE! Particularly video, but it needs to be done right” Craig Rosenberg, Funnelholic
Proved by Analytics• MTV – when they posted a group of images on Facebook they got 13x more engagement and sharing and reached 6X more fans with this content.• Brands of all flavors see higher engagement with their customers when they deploy visual content across their marketing disciplines – from social and public relations, to web site content and even static marketing materials like annual reports.
• 95 percent believe visual content is very important for online marketing• 89 percent are already using or plan to use visual content in social media• 87 percent believe visual content is critical for traditional marketing• 80 percent plan to budget for production of visual content in 2013• 96.7 percent believe that visual content engages best on social media
Facebook• Posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.
Facebook Graph Search• New to Facebook• Focuses on people, photos, places and interests• Described as the 3rd pillar of Facebook• Big opportunity for brand content to be discovered• https://www.facebook.com /about/graphsearch
Images• Do not post the same image on all platforms – create multiple images that appeal to each community• Rectangular images work well on Tumblr, but won’t work in Facebook• Use an image that clearly articulates your message
Whole Foods Tumblr blog –publishing their magazine